TORONTO, Sept. 28 /PRNewswire-FirstCall/ - MyScreen
Mobile, Inc. (MyScreen) (Pink Sheets: MYSL) (Frankfurt: WICI) today
announced the company has made some important changes to re-commit
the company to its Canadian heritage and to secure its ongoing
presence and operations in Canada.
As a key component of this renewed strategy, MyScreen is pleased
to announce the appointment of Michael
O'Connor to the position of Chief Executive Officer.
Michael O'Connor has been involved
with MyScreen since May 2008 when
Orascom Telecom Holdings made an equity investment into the company
to secure market exclusivity in all markets in which Orascom
Telecom operates. This includes Canada where they are involved with the launch
of the new National Mobile Operator, WIND Mobile. Michael O'Connor will continue in his role as
Corporate Strategy Officer and Co-Founder of WIND Mobile while
adding the role of CEO at MyScreen.
Michael O'Connor began his career
at the Economic Council of Canada/School of Policy Studies Queens University. He then became the Director for
the Center for Economic and Financial Analysis at Science
Applications International Corporation, one of the largest
consultancies in the United
States. In 1999 he joined Orascom Telecom as a founding
Executive Committee Member and led business development efforts
there for ten years. He returned to Canada as a co-founder of WIND Mobile to run
the auction for the AWS spectrum. For WIND, he leads business
development and corporate strategy. Michael
O'Connor has been a director at MyScreen since February 2010.
"MyScreen was founded in Canada
and will remain a Canadian company, we are proud to have an ever
expanding International presence as a Canadian company and by
re-organizing we have provided stability to our organization and
our people moving forward," stated new CEO at MyScreen,
Michael O'Connor.
Maurizio Angelone will remain
contributor to MyScreen and will offer support to the overall
strategy, his leadership has guided the organization's first
commercial launches in Latin
America, and his knowledge and relationships in the region
are invaluable. While we appreciate all that has been accomplished
we look forward to his ongoing guidance in this key strategic
region and elsewhere around the globe.
To support day-to-day operations MyScreen is pleased to announce
the appointment of Mark D'Cunha, P.Eng. to the position of Chief
Operating Officer. Mark joined MyScreen in 2008 as Chief Technology
Officer and has been instrumental in advancing the technology from
concept to market trials with Turkcell and successful commercial
deployment with Tier one wireless operators worldwide. Mark has 20
years of experience with telecom operators in launching innovative
systems and services for Unitel, AT&T Canada, Rogers, Bell and
Vodafone. He holds a Bachelor of Engineering degree from
McMaster University and is a licensed
Professional Engineer.
MyScreen is also announcing the appointment of Jim Bailey as Chief Financial Officer.
Jim Bailey has 20 years of
experience in Telecoms, Media and Technology as CFO, CEO and Board
member. He spent 5 years with Orascom Telecom, first as CFO and
then CEO of Telecel International, a GSM operator in sub-Saharan
Africa. Subsequently he was CFO and Board Director of OT WiMAX
Limited, a joint venture with Intel Capital. Jim Bailey has been a Director of MyScreen since
May 2008. He holds a Bachelor of
Commerce degree from the University of
Calgary as well as a MBA from London
Business School in the UK.
MyScreen's technology differs from the other mobile advertising
vehicles that are currently available, as MyScreen's ads are:
- Full-screen, visually engaging graphics that convey the advertisers'
brand image.
- Delivered in a non-shared advertising environment that provides brand
exclusivity. MyScreen ads are delivered at the end of every call and
offer better visibility.
- Designed to enable consumers to respond directly to the ads with
MyScreen's proprietary "ad value hot keys" functionality. MyScreen
ads have generated click through rates (CTR's) that exceeded 20
percent. MyScreen greatly outperforms Internet CTR's, which are
widely known to average less than 1 percent. According to the latest
industry data, the average CTR is only 1 percent.
- Individually targeted to match each subscriber's self-created
demographic and psychographic profiles, making the ads highly
relevant to their unique interests and lifestyles.
- Incentive-based, with subscribers accumulating reward points for
every ad they view on their phones. Points are redeemed in the form
of free and bonus telecom services provided by the operator.
Exclusive "made-for-MyScreen" offers, such as free trial products or
special promotional pricing, are provided by participating
advertisers.
Moreover, MyScreen's mobile advertising solution is designed to
integrate seamlessly without interrupting users' regular call
behaviors. Subscribers choose the type of content and ads they
receive from categories such as sports, entertainment, lifestyle
and health. Advertisers can use MyScreen's unique "ad value hot
keys" to raise brand awareness, launch products and services,
promote special offers, generate traffic to retail locations,
improve customer loyalty and drive sales. MyScreen has secured
agreements with operators who currently have 219 million mobile
subscribers under contract and expects that number to increase
significantly during the next 12 months.
About MyScreen
MyScreen (Pink Sheets: MYSL) (Frankfurt: WICI) is a
first-of-a-kind mobile advertising technology platform that
provides advertisers with a new channel for reaching consumers. Its
unique patent-pending technology delivers full-screen,
incentive-based ads directly to the mobile phones of opt-in
subscribers. The visually engaging ads target subscribers based on
their demographic and psychographic profiles and provide them with
rewards such as free services, special offers and discounts. As
mobile innovators, MyScreen has forged extensive advertiser and
operator relationships and functions as an industry advocate.
Through its mobile marketing consultancy, the MyScreen Agency, the
company collaborates with traditional ad agencies and brand
advertisers to optimize their mobile advertising programs. For more
information, visit www.MyScreen.com.
SOURCE Myscreen Mobile Inc.
Copyright . 28 PR Newswire