SANTA MONICA, Calif.,
Nov. 8, 2011 /PRNewswire/
-- Activision Publishing, Inc., a wholly owned
subsidiary of Activision Blizzard, Inc. (Nasdaq: ATVI) is
delivering the perfect new companion for kids just in time for the
holiday season - Wappy Dog, has hit shelves
today! Developed by SEGA TOYS, Wappy Dog
combines virtual and physical pet companionship, including both an
electronic toy dog and a Nintendo DS videogame which communicates
with one another via sound to create an unprecedented interactive
experience.
(Photo: http://photos.prnewswire.com/prnh/20111108/NY02163)
"Wappy Dog is groundbreaking," said David Oxford, Activision Publishing. "With the
arrival of Wappy, the idea that videogames are a separate
experience from toys is forever changed. Now, we have a future
ahead which brings together the virtual and physical world, in a
fun-filled and family friendly pet pastime."
Players raise Wappy through five distinct age phases, from
playful puppy to full-grown pooch; the dog's voice, songs, and
behavior all change to match its maturation level. Each pet
provides a personal, customizable experience including stickers
that come bundled free with the game and the ability to choose
digital accessories and color options. Unlike real dogs, Wappy's
needs and thoughts never have to be a mystery — the game will
translate more than 350 dynamic barked responses!
A highly portable pet, kids on the move can enter "Travel Mode,"
allowing them to care for Wappy's needs only with their Nintendo
DS. Additionally, in-game toys, grooming, and environments provide
even more ways to interact with the pup when not spending time with
Wappy at home. When they return, switching back to the
default "Home Mode" will automatically sync up the physical toy
with all growth Wappy made while they were away. In "Home Mode",
Wappy will react by cheering, crying, or wagging its tail based on
the player's performance in competitive, cooperative, and
supportive virtual mini-games. Across both modes, the player can
nurture, train, and play with Wappy, which will affect development
of mood, skills, and even personality.
Wappy Dog is available now on Nintendo DS™
for $49.99. This game is rated E for
Everyone by the ESRB. For more information, please visit
www.WappyDog.com.
About Sega Toys Co., Ltd.
Sega Toys Co., Ltd. is a subsidiary of Sega Sammy
Holdings Inc. and a toy company of design, manufacture, marketing
and selling of edutainment toys, character licensed toys and
interactive electronics products including POO-CHI™, Beena™, O-CHA
KEN™(Tea Dog), idog™, Brain Trainer™, HOME STAR™, Grand Pianist,
BAKUGAN™ and Jewelpet™. The company was founded in 1991 and is
based in Tokyo, Japan. More
information about SegaToys can be found at www.segatoys.co.jp.
About Activision Publishing, Inc.
Headquartered in Santa Monica,
California, Activision Publishing, Inc. is a leading
worldwide developer, publisher and distributor of interactive
entertainment and leisure products.
Activision Publishing maintains operations in the U.S.,
Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the
Netherlands, Australia,
South Korea, China and the region of Taiwan. More information about Activision and
its products can be found on the company's website,
www.activision.com.
©2011 Activision Publishing, Inc. Activision is a registered
trademark of Activision Publishing, Inc . Nintendo DS is a
trademark of Nintendo. © 2006 Nintendo. All other trademarks and
trade names are the properties of their respective owners. All
rights reserved.
For media inquiries, please contact:
Amanda Young
Sandbox Strategies
212-213-2451 x227
amanda@sandboxstrat.com
SOURCE Activision Publishing, Inc.