SANTA MONICA, Calif.,
Nov. 22, 2011 /PRNewswire/ --
Activision Publishing, Inc., a wholly owned subsidiary of
Activision Blizzard, Inc. (Nasdaq: ATVI), announced today that it
has sold one million premium memberships of Call of Duty®
Elite after six days. By comparison, the premium
subscription services of Netflix, Hulu Plus, Sirius XM and Xbox®
LIVE®, each reached one million paid subscribers after
approximately one year.
Since Call of Duty Elite's launch on November 8, more than four million gamers have
already registered for the new online service overall.
Additionally, more than 80,000 Elite clans have been created,
100,000 user-generated videos have been uploaded to Call of
Duty Elite and the service has had more than
three million daily logins.
"The audience response to Call of Duty Elite's
premium service has been beyond our expectations, and we want to
thank Call of Duty players around the world for their
unprecedented enthusiasm," said Bobby
Kotick, CEO, Activision Blizzard. "The number of
gamers who have registered for Call of Duty
Elite further illustrates how this service is poised
to redefine social gaming and set a new bar for interactive
entertainment."
"The demand for Call of Duty Elite at launch was
so overwhelming, that for the first several days, the service did
not perform up to our or our fans standards. I want to personally
thank our fans for their patience. Our teams have been working
around the clock to get the service scaled up to meet demand," said
Eric Hirshberg, CEO, Activision
Publishing. "I'm very pleased to announce today that the
service is now performing stably and anyone who wants to try
Call of Duty Elite is now able to do
so. Due to the scaling challenges we encountered at launch, we are
giving all Call of Duty Elite premium Founder members
an additional 30 days of the service free of charge."
"We have seen double-digit attach for our DLC programs on recent
launches," said Tony Bartel,
President, GameStop. "However, in the case of Call of
Duty: Modern Warfare® 3, we worked closely with Activision,
Sony and Microsoft to raise the bar and have delivered nearly
600,000 new members for Call of Duty Elite."
Call of Duty: Modern Warfare 3 is rated "M"
(Mature) by the ESRB for Blood and Gore, Drug Reference, Intense
Violence and Strong Language and is available now for the Xbox 360®
video game and entertainment system from Microsoft, PlayStation®3
computer entertainment system, and Windows® PC. For more
information visit www.callofduty.com/mw3 and
www.callofduty.com/elite.
About Activision Publishing, Inc.
Headquartered in Santa Monica,
California, Activision Publishing, Inc. is a leading
worldwide developer, publisher and distributor of interactive
entertainment and leisure products.
Activision maintains operations in the U.S., Canada, the United
Kingdom, France,
Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the
Netherlands, Australia,
South Korea, China and the region of Taiwan. More information about Activision and
its products can be found on the company's website,
www.activision.com.
ACTIVISION, CALL OF DUTY and MODERN WARFARE are registered
trademarks and CALL OF DUTY MW3 is a trademark of Activision
Publishing, Inc. All other trademarks and trade names are the
properties of their respective owners.
Xbox 360, Xbox LIVE, and Windows are either registered
trademarks or trademarks of Microsoft Corporation. "PlayStation" is
a registered trademark of Sony Computer Entertainment Inc. Wii and
Nintendo DS are trademarks of Nintendo.
SOURCE Activision Publishing, Inc.