ST. LOUIS, Nov. 28, 2011 /PRNewswire/ -- Purina® Dog Chow®
Brand Dog Food has teamed up with Paramount Pictures' upcoming
animated 3D film, The Adventures of Tintin, from Oscar®
winning director Steven Spielberg
and Oscar® winning producer Peter
Jackson. Based on the internationally beloved series of
books and characters created by Herge, the film chronicles the
unquenchably curious young reporter Tintin and his fiercely loyal
dog Snowy on an epic, globe-hopping quest.
(Logo:
http://photos.prnewswire.com/prnh/20111128/CG10500LOGO)
Snowy's one-of-a-kind, lovable personality helps Tintin navigate
the exciting ventures they embark on together. To help celebrate
Tintin's "right-hand pup," Purina® Dog Chow® Brand Dog Food is
launching its Facebook page for audiences around the world to help
the brand contribute to real-life canine heroes with a donation of
up to $150,000 to a variety of
service and therapy dog organizations.
"Purina® Dog Chow® loves to celebrate one-of-a-kind dogs like
Tintin's pal Snowy that help improve the lives of families and
individuals through the unique bond only a dog can provide," said
Heather Gettys, Purina® Dog Chow®
Senior Brand Manager. "We encourage dog lovers to come together and
join forces via our Facebook page to help us make a meaningful
impact in the dog community this holiday season."
When consumers visit www.facebook.com/dogchow, they will have
the option to "like" the page. For each consumer who "likes" the
page, Purina® Dog Chow® Brand Dog Food will donate $1, up to $150,000,
to be split equally between three service and therapy dog
organizations featured on the page. Subsequently, consumers may
share the page with their friends. For each friend who visits the
promotion page by clicking on the link in the shared message, an
additional $1 will be donated. The
program will run through Jan. 3,
2012.
The featured service and therapy dog organizations that Facebook
fans can help support include:
- Patriot Rovers Inc. – committed to rescuing, training and
deploying psychiatric service dogs that will provide support 24/7
for veterans to enhance their lives. www.patriotrovers.org
- Reading Education Assistance Dogs® (R.E.A.D.) – the
groundbreaking literacy support program that helps children
discover the joys and rewards of books and reading, through the
experience of reading to a best friend and great listener...a
therapy dog! www.therapyanimals.org/R.E.A.D.html
- Delta Society – an international nonprofit organization
dedicated to enriching people's lives through positive connections
with companion, therapy and service animals
www.deltasociety.org
The Adventures of Tintin will open nationwide on
Wednesday, December 21, 2011. Fans
can continue to visit the Purina® Dog Chow® Brand Dog Food Facebook
page throughout December to discover facts about the movie, unlock
puzzles, view movie trailers and exclusive content, and keep track
of the donations being made by Purina® Dog Chow® Brand Dog Food to
the service and therapy dog organizations.
For more information about Purina® Dog Chow® Brand Dog Food, its
partnership with Paramount Pictures and The Adventures of
Tintin, or its involvement with service and therapy dog
organizations, visit www.facebook.com/dogchow.
For more information about The Adventures of Tintin
movie, visit www.us.movie.tintin.com/.
About Nestle Purina Pet Care
Nestle Purina PetCare promotes responsible pet care, humane
education, community involvement and the positive bond between
people and their pets. The North American headquarters for Nestle
Purina PetCare is located at Checkerboard Square in St. Louis, Missouri. Nestle Purina PetCare is
part of Swiss-based Nestle S.A. -- the world's largest food
company. For more, visit www.purina.com.
About The Adventures of Tintin
Paramount Pictures and Columbia Pictures Present, in
Association with Hemisphere Capital, The Adventures of Tintin
directed by Steven Spielberg from a
screenplay by Steven Moffat and
Edgar Wright & Joe Cornish. Starring Jamie Bell ("Billy
Elliot," "Defiance") as Tintin, the young reporter whose
relentless pursuit of a good story thrusts him into a world of high
adventure, and Daniel Craig
("Quantum of Solace," "Defiance") as the nefarious Red Rackham. Based on the series of books The
Adventures of Tintin by Herge, the film is produced by
Steven Spielberg, Peter Jackson and Kathleen Kennedy.
About Paramount Pictures Corporation
Paramount Pictures Corporation (PPC), a global producer and
distributor of filmed entertainment, is a unit of Viacom (NYSE:
VIA, VIA.B), a leading content company with prominent and respected
film, television and digital entertainment brands. Paramount
controls a collection of some of the most powerful brands in filmed
entertainment, including Paramount Pictures, Paramount Animation,
Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films,
and Nickelodeon Movies. PPC operations also include Paramount
Famous Productions, Paramount Home Media Distribution, Paramount
Pictures International, Paramount Licensing Inc., and Paramount
Studio Group.
SOURCE Nestle Purina PetCare
