SANTA MONICA, Calif.,
March 15, 2012 /PRNewswire/
-- Activision Publishing, Inc., a wholly owned subsidiary of
Activision Blizzard, Inc. (Nasdaq: ATVI), is bringing the
ultimate TRANSFORMERS video game experience to kids of all ages
with the TRANSFORMERS PRIME video game. Based
on the hit animated television show produced by Hasbro Studios and
currently airing on The Hub television network in the U.S., the
game lets fans play as their favorite AUTOBOT characters and embark
on an action-packed adventure to save the earth from the evil
MEGATRON and his new secret weapon. Players step into the
roles of OPTIMUS PRIME, BUMBLEBEE,
ARCEE, AUTOBOT RATCHET, BULKHEAD and more as they explore unique
vistas all around the world with brawler-style combat and diverse
driving sequences. Along the way, gamers cultivate
friendships with Jack, Miko and Raf – the human characters from the
show – as Team Prime sets out to protect mankind and eliminate the
DECEPTICONS once and for all.
"Hasbro Studios has done a phenomenal job with the
TRANSFORMERS PRIME television show," said
David Oxford, Executive Vice
President at Activision Publishing. "We are collaborating
closely with the series creators to capture all the adventure,
humor and friendships from the show to create an authentic action
experience for TRANSFORMERS fans of all ages to enjoy."
"Hasbro is thrilled to be working with Activision again on an
exciting new TRANSFORMERS video game," said Mark Blecher, Senior Vice President of Digital
Media and Marketing at Hasbro. "The TRANSFORMERS PRIME
animated series has resonated strongly with kids and fans and we're
looking forward to delivering this new way to experience the
adventure."
TRANSFORMERS PRIME will hit stores later this year
and is being developed exclusively for Nintendo's Wii™ system and
the Nintendo 3DS™ hand-held system by Now Production (NowPro), and
for the Nintendo DS™ hand-held system by Altron Corporation.
The game has not yet been rated by the ESRB.
For more information and exclusive updates, fans can visit
www.TransformersPrimeTheGame.com.
About Hasbro
Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing
children and families around the world with a wide-range of
immersive entertainment offerings based on the Company's world
class brand portfolio. From toys and games, to television
programming, motion pictures, video games and a comprehensive
licensing program, Hasbro strives to delight its customers through
the strategic leveraging of well-known and beloved brands such as
TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY,
G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub,
Hasbro's multi-platform joint venture with Discovery Communications
(NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of The Hub
is www.hubworld.com. The Hub logo and name are trademarks of Hub
Television Networks, LLC. All rights reserved.
Come see how we inspire play through our brands at
http://www.hasbro.com. © 2012 Hasbro, Inc. All Rights Reserved.
About Activision Publishing, Inc.
Headquartered in Santa Monica,
California, Activision Publishing, Inc. is a leading
worldwide developer, publisher and distributor of interactive
entertainment and leisure products.
Activision maintains operations in the U.S., Canada, the United
Kingdom, France,
Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the
Netherlands, Australia,
South Korea, China and the region of Taiwan. More information about Activision and
its products can be found on the company's website,
www.activision.com.
Cautionary Note Regarding Forward-looking Statements:
Information in this press release that involves Activision
Publishing's expectations, plans, intentions or strategies
regarding the future are forward-looking statements that are not
facts and involve a number of risks and uncertainties. Activision
Publishing generally uses words such as "outlook," "will," "could,"
"would," "might," "remains," "to be," "plans," "believes," "may,"
"expects," "intends," "anticipates," "estimate," future," "plan,"
"positioned," "potential," "project," "remain," "scheduled," "set
to," "subject to," "upcoming" and similar expressions to identify
forward-looking statements. Factors that could cause Activision
Publishing's actual future results to differ materially from those
expressed in the forward-looking statements set forth in this
release include, but are not limited to, sales levels of Activision
Publishing's titles, shifts in consumer spending trends, the impact
of the current macroeconomic environment, the seasonal and cyclical
nature of the interactive game market, Activision Publishing's
ability to predict consumer preferences among competing hardware
platforms, declines in software pricing, product returns and price
protection, product delays, retail acceptance of Activision
Publishing's products, adoption rate and availability of new
hardware (including peripherals) and related software, industry
competition including from used games and other forms of
entertainment, litigation risks and associated costs, rapid changes
in technology, industry standards, business models including online
and used games, and consumer preferences, including interest in
specific genres such as music, first-person action and massively
multiplayer online games, protection of proprietary rights,
maintenance of relationships with key personnel, customers,
licensees, licensors, vendors, and third-party developers,
including the ability to attract, retain and develop key personnel
and developers that can create high quality "hit" titles,
counterparty risks relating to customers, licensees, licensors and
manufacturers, domestic and international economic, financial and
political conditions and policies, foreign exchange rates and tax
rates, and the identification of suitable future acquisition
opportunities and potential challenges associated with geographic
expansion, and the other factors identified in the risk factors
sections of Activision Blizzard's most recent annual report on Form
10-K and any subsequent quarterly reports on Form 10-Q. The
forward-looking statements in this release are based upon
information available to Activision Publishing and Activision
Blizzard as of the date of this release, and neither Activision
Publishing nor Activision Blizzard assumes any obligation to update
any such forward-looking statements. Forward-looking statements
believed to be true when made may ultimately prove to be incorrect.
These statements are not guarantees of the future performance of
Activision Publishing or Activision Blizzard and are subject to
risks, uncertainties and other factors, some of which are beyond
its control and may cause actual results to differ materially from
current expectations.
HASBRO and its logo, TRANSFORMERS and all related characters are
trademarks of Hasbro and are used with permission. © 2012 Hasbro.
All Rights Reserved. Game © 2012 Activision Publishing, Inc.
Activision is a registered trademark of Activision Publishing, Inc.
All rights reserved.
All other trademarks and trade names are the properties of their
respective owners.
SOURCE Activision Publishing, Inc.