PLANO, Texas, April 4, 2012 /PRNewswire/ -- PepsiCo's
Frito-Lay North America division and
Activision Publishing, Inc., a wholly owned subsidiary of
Activision Blizzard, today announced a groundbreaking, multi-phase
promotion that unites Frito-Lay with one of the hottest new gaming
properties in the world and one of the best-selling new video games
in 2011, Skylanders Spyro's Adventure™. The offer gives fans
aged 13+ an exclusive online mini-game experience and the chance to
win a free Skylanders action figure available with the purchase of
specially marked Frito-Lay Multipack Classic Mix, Multipack Flavor
Mix, or Multipack Adventure Mix variety packs of snacks. The first
phase of the promotion starts April 2,
2012 and extends through May 5,
2012, with products available for purchase at participating
retail stores nationwide, while supplies last.
As part of the promotion, specially-marked Frito-Lay Multipacks,
which are targeted primarily to parents, will include a unique
8-digit alpha-numeric code to be redeemed online, unlocking an
exclusive online mini-game, Skylanders Spyro's
Universe(SM), to be enjoyed with their families.
Additionally, fans who redeem codes could win additional prizes.
Consumers are encouraged to check out specially marked Frito-Lay
Multipack variety packs for details.
The popular game is a first-of-its-kind cross-platform
experience that allows players to bring their action figures to
life through battles, puzzles and treasure hunts with a line of
more than 30 characters to collect. The characters remember their
previous in-game experiences, traveling seamlessly between physical
locations and across platforms including Nintendo Wii™, Xbox 360™
and PlayStation®3 and even on Macs and PCs. The game is rated
E10+ by the Entertainment Software Rating Board (ESRB).
About Activision Publishing, Inc.
Headquartered in Santa Monica,
California, Activision Publishing, Inc. (wholly owned
subsidiary of Activision Blizzard; Nasdaq: ATVI) is a leading
worldwide developer, publisher and distributor of interactive
entertainment and leisure products.
Activision maintains operations in the U.S., Canada, the United
Kingdom, France,
Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the
Netherlands, Australia,
South Korea, China and the region of Taiwan. More information about Activision and
its products can be found on the company's website,
www.activision.com.
Skylanders Spyro's Adventure is a trademark, Skylanders Spyro's
Universe is a service mark, and Spyro and Activision are registered
trademarks of Activision Publishing, Inc.
About Frito-Lay North
America
Frito-Lay North America is the
$13 billion convenient foods business
unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at
the corporate website, http://www.fritolay.com/, the Snack Chat
blog, http://www.snacks.com/ and on Twitter at
http://www.twitter.com/fritolay.
About PepsiCo
PepsiCo is a global food and beverage leader with net revenues
of more than $65 billion and a
product portfolio that includes 22 brands that generate more than
$1 billion each in annual retail
sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay
and Pepsi-Cola – make hundreds of enjoyable foods and beverages
that are loved throughout the world. PepsiCo's people are united by
our unique commitment to sustainable growth by investing in a
healthier future for people and our planet, which we believe also
means a more successful future for PepsiCo. We call this commitment
Performance with Purpose: PepsiCo's promise to provide a wide range
of foods and beverages for local tastes; to find innovative ways to
minimize our impact on the environment by conserving energy and
water and reducing packaging volume; to provide a great workplace
for our associates; and to respect, support and invest in the local
communities where we operate. For more information, please visit
http://www.pepsico.com.
Follow PepsiCo:
- Twitter http://twitter.com/pepsico (@PepsiCo)
- Facebook http://www.facebook.com/pepsico
- PepsiCo Blogs http://pepsicoblogs.com/
- PepsiCo Press Releases
http://www.pepsico.com/Media/Press-Releases.html
- PepsiCo Multimedia http://multimedia.pepsico.com/
- PepsiCo Videos http://www.youtube.com/user/PepsiCoVideo
SOURCE Frito-Lay North
America
