MINNEAPOLIS, May 15, 2012 /PRNewswire/ -- It's time to
engage in an epic battle at sea and on shore as Hasbro (Nasdaq:
HAS) and Activision Publishing, Inc., a wholly owned subsidiary of
Activision Blizzard Inc. (Nasdaq: ATVI) announced that
BATTLESHIP® the video game is available today at
retail outlets nationwide. The game takes a hybrid approach
combining military strategy and fast-paced first-person action
gaming as players take control of a powerful naval fleet and
experience the cinematic action of war at sea.
BATTLESHIP is now available for the Xbox 360® video
game and entertainment system from Microsoft, PlayStation®3
computer entertainment system, Wii™ system from Nintendo and the
Nintendo DS™ and Nintendo 3DS™ hand-held systems.
"Working with the legendary BATTLESHIP property,
and the new epic action-adventure from Universal Pictures, we felt
it was important to capture some of the cinematic drama while
allowing players to experience the action from a unique
perspective," said David Oxford,
Activision Publishing. "We want both movie-goers and gamers of all
ages to dive into an all new, fun BATTLESHIP
experience."
Combining military strategy and fast-paced first-person shooter
gameplay, players take control of a powerful naval fleet in this
re-envisioned version of BATTLESHIP. Trapped in
a "dome" of alien-terror on the Hawaiian Islands, where support
communications have been put to a halt, players commandeer
real-world naval vessels, including Destroyers, Carriers, and even
the famous U.S.S. Missouri as action-packed sea battles
against alien invaders ensue across land, sea, and air.
"With numerous gaming platforms available today, it is important
to showcase BATTLESHIP on many different levels,"
said Mark Blecher, Senior Vice
President and General Manager of Digital Media and Marketing at
Hasbro. "The new BATTLESHIP is the perfect
medley that both strategic and action-junkie gamers will fall in
love with."
In BATTLESHIP for the Xbox 360 and PlayStation®3
systems, first person run-and-gun gameplay meets tactical battle
command. Playing as Cole
Mathis, a first class Navy Explosive Ordnance Disposal
Technician, players will deploy air strikes and radar sweeps to
monitor and dominate the marine battlefield. With
killer-combat instincts, players must lock-and-load an arsenal of
weapons like machine guns and missile launchers to send the
invaders packing.
In the Wii, Nintendo 3DS, and DS versions, players are in
control of a wide variety of naval units, including Cruisers,
Submarines, and Patrol Boats in exciting turn-based combat with a
team of specialized commanders. With different play modes to
choose from, including Story and quick-battle Skirmish, players
will unlock new maps, units, and leaders to turn the tide of
battle.
BATTLESHIP is available for the Xbox 360 and
PlayStation®3 system for a suggested retail price of $59.99, and is rated "T" (Teen) by the
ESRB. The game is also available for the Wii system for
$39.99, the DS for $24.99 and the Nintendo 3DS for $29.99. All Nintendo versions are rated
"E10+" (Everyone 10 and older) by the ESRB. For more
information, please visit www.battleshipthevideogame.com.
About Hasbro
Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing
children and families around the world with a wide-range of
immersive entertainment offerings based on the Company's world
class brand portfolio. From toys and games, to television
programming, motion pictures, digital gaming and a comprehensive
licensing program, Hasbro strives to delight its global customers
with well-known and beloved brands such as TRANSFORMERS, LITTLEST
PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE
GATHERING and MONOPOLY. The Company's Hasbro Studios develops and
produces television programming for markets around the world. The
Hub TV Network is part of a multi-platform joint venture between
Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK),
in the U.S. Through the company's deep commitment to corporate
social responsibility, including philanthropy, Hasbro is helping to
build a safe and sustainable world for future generations and to
positively impact the lives of millions of children and families
every year. It has been recognized for its efforts by being named
one of the "World's Most Ethical Companies." Learn more at
www.hasbro.com.
©2012 Hasbro, Inc. All Rights Reserved.
About Activision Publishing, Inc.
Headquartered in Santa Monica,
California, Activision Publishing, Inc. is a leading
worldwide developer, publisher and distributor of interactive
entertainment and leisure products.
Activision maintains operations in the U.S., Canada, the United
Kingdom, France,
Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the
Netherlands, Australia,
South Korea, China and the region of Taiwan. More
information about Activision and its products can be found on the
company's website, www.activision.com.
Cautionary Note Regarding Forward-looking Statements:
Information in this press release that involves Activision
Publishing's expectations, plans, intentions or strategies
regarding the future are forward-looking statements that are not
facts and involve a number of risks and uncertainties. Activision
Publishing generally uses words such as "outlook," "will," "could,"
"would," "might," "remains," "to be," "plans," "believes," "may,"
"expects," "intends," "anticipates," "estimate," future," "plan,"
"positioned," "potential," "project," "remain," "scheduled," "set
to," "subject to," "upcoming" and similar expressions to identify
forward-looking statements. Factors that could cause Activision
Publishing's actual future results to differ materially from those
expressed in the forward-looking statements set forth in this
release include, but are not limited to, sales levels of Activision
Publishing's titles, shifts in consumer spending trends, the impact
of the current macroeconomic environment, the seasonal and cyclical
nature of the interactive game market, Activision Publishing's
ability to predict consumer preferences among competing hardware
platforms, declines in software pricing, product returns and price
protection, product delays, retail acceptance of Activision
Publishing's products, adoption rate and availability of new
hardware (including peripherals) and related software, industry
competition including from used games and other forms of
entertainment, litigation risks and associated costs, rapid changes
in technology, industry standards, business models including online
and used games, and consumer preferences, including interest in
specific genres such as music, first-person action and massively
multiplayer online games, protection of proprietary rights,
maintenance of relationships with key personnel, customers,
licensees, licensors, vendors, and third-party developers,
including the ability to attract, retain and develop key personnel
and developers that can create high quality "hit" titles,
counterparty risks relating to customers, licensees, licensors and
manufacturers, domestic and international economic, financial and
political conditions and policies, foreign exchange rates and tax
rates, and the identification of suitable future acquisition
opportunities and potential challenges associated with geographic
expansion, and the other factors identified in the risk factors
sections of Activision Blizzard's most recent annual report on Form
10-K and any subsequent quarterly reports on Form 10-Q. The
forward-looking statements in this release are based upon
information available to Activision Publishing and Activision
Blizzard as of the date of this release, and neither Activision
Publishing nor Activision Blizzard assumes any obligation to update
any such forward-looking statements. Forward-looking statements
believed to be true when made may ultimately prove to be incorrect.
These statements are not guarantees of the future performance of
Activision Publishing or Activision Blizzard and are subject to
risks, uncertainties and other factors, some of which are beyond
its control and may cause actual results to differ materially from
current expectations.
©2012 Activision Publishing, Inc. Activision is a registered
trademark of Activision Publishing, Inc. "PlayStation" is a
registered trademark of Sony Computer Entertainment Inc. ©2011
Microsoft Corporation. All rights reserved. Microsoft, Xbox, Xbox
360, Xbox LIVE and the Xbox logos are trademarks of the Microsoft
group of companies and are used under license from Microsoft. Wii,
Nintendo DS, Nintendo 3DS are trademarks of Nintendo. All other
trademarks and trade names are the properties of their respective
owners. All other trademarks and trade names are the properties of
their respective owners. All rights reserved.
BATTLESHIP is a trademark of Hasbro and is used with permission.
©2012 Hasbro. BATTLESHIP Motion Picture ©2012 Universal
Studios.
For Information, Contact:
Amanda Young
Sandbox Strategies
212.213.2451 ext. 227
Amanda@sandboxstrat.com
SOURCE Activision Publishing, Inc.