SANTA MONICA, Calif.,
May 17, 2012 /PRNewswire/ -- Hop
in the driver's seat, buckle up and start your engines because
Activision Publishing, Inc, a wholly owned subsidiary of Activision
Blizzard Inc. (Nasdaq: ATVI) and leading independent racing game
developer Eutechnyx are pleased to announce
NASCAR® The Game™:
Inside Line. Bringing the true NASCAR experience to
consoles, the game will allow players to race with the top NASCAR
Sprint Cup Series drivers, teams and cars, as well as feature all
23 officially licensed racetracks. NASCAR The Game:
Inside Line is planned to launch Fall 2012 for the Xbox
360® video game and entertainment system from Microsoft, the
PlayStation®3 computer entertainment system and the Wii™ system
from Nintendo.
"We set out to reinvent NASCAR gaming last year with NASCAR®
The Game™ 2011 – and we're very proud of it. With our
continued enhancements to that game, and our very passionate fans
helping guide us, we have an amazing platform to go to the next
level with NASCAR The Game: Inside Line," said
Dave Thompson, Executive Producer at
Eutechnyx. "We've added a new in-depth career mode and robust
online features that include realistic race weekends, and now
aspiring drivers can rise up through the ranks, attract sponsors,
and upgrade their car's components in the quest to be the Sprint
Cup Series Champion."
"The collaboration between Activision and Eutechnyx produced
last year's hugely successful NASCAR game experience," said
David Oxford, Executive Vice
President, Activision Publishing. "NASCAR The Game: Inside
Line builds on that platform and adds a number of
innovative, cutting edge features that will give fans and gamers
alike the chance to participate in the sport like never
before."
Blake Davidson, Vice President of
Licensing & Consumer Products at NASCAR and board member of
NASCAR Team Properties, said, "The way Eutechnyx has integrated
themselves into the sport has been amazing. From the fans to
the teams, to NASCAR itself and now with our broadcast partners,
they have been channeling that into something that evolves our
NASCAR games into revolutionary interactive entertainment. We
think the fans will really enjoy all of the new features Eutechnyx
has incorporated into the latest game."
For more info on NASCAR The Game: Inside Line,
visit the game's Web site located at www.NASCARthegame.com, or
follow along on Twitter (@NASCARTheGame) and Facebook
(facebook.com/NASCARthegame). This game is not yet rated by
the ESRB.
About Eutechnyx
Eutechnyx is the world's leading independent racing game
developer. With a history spanning over 24 years, the studio
has won numerous awards for its million-plus selling titles and
garnered exceptional acclaim in the business sector. As well
as its headquarters in the Gateshead (UK), the company has studios in
Hong Kong, Chengdu (China), Charlotte (USA) and a publishing office in London (UK). For more information,
please visit press.eutechnyx.com.
About NASCAR
The National Association for Stock Car Auto Racing, Inc.
(NASCAR) is the sanctioning body for one of North America's premier sports. NASCAR
races are broadcast in more than 150 countries and in 20
languages. In the U.S., races are broadcast on FOX, TNT,
ABC/ESPN/ESPN2, SPEED and SiriusXM Satellite Radio. NASCAR
fans are among the most brand-loyal in all of sports, and as a
result more Fortune 100 companies participate in NASCAR than any
other sport. NASCAR consists of three national series (the
NASCAR Sprint Cup Series, NASCAR Nationwide Series, and NASCAR
Camping World Truck Series), four regional series, and one local
grassroots series, as well as two international series. Also
part of NASCAR is Grand-Am Road Racing, known for its competition
on road courses with multiple classes of cars. NASCAR
sanctions more than 1,200 races at 100 tracks in more than 30 U.S.
states, Canada and Mexico.
Based in Daytona Beach, Fla.,
NASCAR has offices in eight cities across North America. The
next NASCAR Sprint Cup Series race, Sprint All-Star Race at
Charlotte Motor Speedway, will air May
19 on SPEED Channel at 7p.m.
ET. For more information and a complete schedule,
visit www.nascar.com. Follow NASCAR on
www.facebook.com/NASCAR or on Twitter: @NASCAR.
About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision
Publishing, Inc. is a leading worldwide developer, publisher
and distributor of interactive entertainment and leisure
products.
Activision maintains operations in the U.S., Canada, the
United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the
Netherlands, Australia,
South Korea, China and the
region of Taiwan. More
information about Activision and its products can be found on the
company's website, www.activision.com.
Cautionary Note Regarding Forward-looking Statements:
Information in this press release that involves Activision
Publishing's expectations, plans, intentions or strategies
regarding the future, including statements about the expected
release date of NASCAR the Game: Inside Line are forward-looking
statements that are not facts and involve a number of risks and
uncertainties. Factors that could cause Activision Publishing's
actual future results to differ materially from those expressed in
the forward-looking statements set forth in this release include
unanticipated product delays and other factors identified in the
risk factors sections of Activision Blizzard's most recent annual
report on Form 10-K and any subsequent quarterly reports on Form
10-Q. The forward-looking statements in this release are based upon
information available to Activision Publishing and Activision
Blizzard as of the date of this release, and neither Activision
Publishing nor Activision Blizzard assumes any obligation to update
any such forward-looking statements. Forward-looking statements
believed to be true when made may ultimately prove to be incorrect.
These statements are not guarantees of the future performance of
Activision Publishing or Activision Blizzard and are subject to
risks, uncertainties and other factors, some of which are beyond
its control and may cause actual results to differ materially from
current expectations.
©2012 Activision Publishing, Inc. Activision is a registered
trademark of Activision Publishing, Inc. "PlayStation" is a
registered trademark of Sony Computer Entertainment Inc. © 2011
Microsoft Corporation. All rights reserved. Microsoft, Xbox, Xbox
360, Xbox LIVE and the Xbox logos are trademarks of the Microsoft
group of companies and are used under license from Microsoft. Wii,
Nintendo DS, Nintendo 3DS are trademarks of Nintendo. All other
trademarks and trade names are the properties of their respective
owners. All other trademarks and trade names are the properties of
their respective owners. All rights reserved.
Eutechnyx is a registered trademark of Eutechnyx Ltd. All
rights reserved.
For Information, Contact:
Activision Publishing:
Rob Fleischer
Sandbox Strategies
212.213.2451
rob@sandboxstrat.com
NASCAR:
Nick Kelly
704.348.9613
nkelly@nascar.com
SOURCE Activision Publishing, Inc.