SANTA MONICA, Calif.,
July 25, 2012 /PRNewswire/
-- Activision Publishing, Inc., a wholly owned subsidiary of
Activision Blizzard, Inc. (Nasdaq: ATVI), today announced that the
company has signed a licensing agreement with Swrve New Media, a
leading platform for in-game behavioral analytics and A/B testing
in mobile applications. Under the terms of the agreement,
Activision will utilize Swrve's proprietary testing platform in the
company's mobile games which will enable it to test, tune and
optimize its games in real time.
Swrve™ technology was first integrated into Activision's
recently released Skylanders Cloud Patrol™, which
became a top-selling iOS game in the Apple iTunes Store.
"Using Swrve's analytics platform we are able to seamlessly
balance and optimize our games in real time to offer a better
experience to our players," said Greg
Canessa, Vice President, Mobile at Activision Publishing.
"We are also able to offer engaging and personalized experiences to
an unlimited range of players. The Swrve platform has been designed
by an experienced team with long-standing success in gaming
industry and we are very excited to be working with them."
Hugh Reynolds, founder and CEO at
Swrve, said, "We are thrilled to partner with Activision to help
take games to the next level of personalization and customization.
Gamers are more than ever demanding personalized experiences in
mobile games that are tuned to their individual preferences."
About Swrve
Swrve provides real-time A/B testing for mobile applications.
Swrve enables you to deliver unique and customized experiences to
your users real-time, by segmenting and testing and pushing
different content to them based on their unique behaviors and
preferences. It is designed specifically for non-programmers,
and lets you design and deploy A/B tests right from the dashboard.
With Swrve, your product team gets to unleash evidence, facts and
hard numbers to figure out the science behind your app. Swrve was
founded in 2009 and is headquartered in San Francisco with additional offices in
Dublin. The company is funded by
SV Angel and Intel Capital.
About Activision Publishing, Inc.
Headquartered in Santa Monica,
California, Activision Publishing, Inc. is a leading
worldwide developer, publisher and distributor of interactive
entertainment and leisure products.
Activision maintains operations in the U.S., Canada, the United
Kingdom, France,
Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the
Netherlands, Australia,
South Korea, mainland China and the region of Taiwan. More information about Activision and
its products can be found on the company's website,
www.activision.com.
Cautionary Note Regarding Forward-looking Statements:
Information in this press release that involves Activision
Publishing's expectations, plans, intentions or strategies
regarding the future are forward-looking statements that are not
facts and involve a number of risks and uncertainties. Factors that
could cause Activision Publishing's actual future results to differ
materially from those expressed in the forward-looking statements
set forth in this release include unanticipated product delays and
other factors identified in the risk factors sections of Activision
Blizzard's most recent annual report on Form 10-K and any
subsequent quarterly reports on Form 10-Q. The forward-looking
statements in this release are based upon information available to
Activision Publishing and Activision Blizzard as of the date of
this release, and neither Activision Publishing nor Activision
Blizzard assumes any obligation to update any such forward-looking
statements. Forward-looking statements believed to be true when
made may ultimately prove to be incorrect. These statements are not
guarantees of the future performance of Activision Publishing or
Activision Blizzard and are subject to risks, uncertainties and
other factors, some of which are beyond its control and may cause
actual results to differ materially from current expectations.
SOURCE Activision Publishing, Inc.