ENGLEWOOD CLIFFS, N.J., and
SANTA MONICA, Calif., Oct. 12, 2012 /PRNewswire/ -- Activision
Publishing, Inc. (Nasdaq: ATVI) and LG Electronics USA reveal today that the highly-anticipated
Call of Duty: Black Ops II, in development by
award-winning studio Treyarch, will support 3D- enabled gameplay –
delivering a state-of-the-art 3D experience across single player,
multiplayer and Zombies game modes – when it hits retail shelves
worldwide on Nov. 13.
Starting today, LG and Activision are promoting the launch of
Call of Duty: Black Ops II in 3D with advertising
across multiple consumer touch-points, including TV, cinema,
digital and retail marketing. Beginning launch night, as part of a
special nationwide 3D promotion with select retailers, gamers will
receive a discount from LG when purchasing both a copy of the game
and one of LG's CINEMA 3D TVs. The retail promotion, which runs
from Nov. 13 to Nov. 21, rolls out at
over 25 national and regional retailers, totaling more than 2,000
electronics stores across the country. Additionally, beginning
today, fans can see an exclusive 3D trailer of Call of Duty:
Black Ops II at select Best Buy retail outlets
nationwide.
"LG is excited to be a part of this historic launch of
Call of Duty: Black Ops II to bring 3D gaming to
life," said James Fishler, senior
vice president, marketing and go-to-market operations, LG
Electronics USA, Inc. "From the
intensity and cinematic visuals, to the attention to detail and
heart-pounding gameplay, Call of Duty: Black Ops II
in 3D further legitimizes the 3D gaming movement, and we're proud
to help the amazing fanbase of the Call of Duty® community
enjoy it on LG CINEMA 3D TVs."
LG Brings Call of Duty to a Whole New Level in 3D
Rooted in near-future fiction, Call of Duty: Black
Ops II propels players into a visual landscape in an epic
campaign set in the year 2025 and takes players on a cinematically
intense journey filled with advanced weaponry, cutting-edge
robotics and drone warfare in the most advanced Call of Duty
ever. With the option to enable 3D gameplay, the title delivers
stunning visuals on LG CINEMA 3D TVs that helps players dive into
adrenaline-filled action sequences for an even greater immersive
experience.
Fishler said LG CINEMA 3D TVs offer an extremely comfortable 3D
gaming experience. LG CINEMA 3D utilizes polarized technology, with
lightweight, inexpensive and shutter-free glasses similar to what
consumers experience in the theater. For ultimate comfort,
consumers can customize the 3D effect to their preference with 3D
Depth Control. Most LG CINEMA 3D TVs come with six pairs of 3D
eyewear.
"As game developers and storytellers, we want to take advantage
of every opportunity to immerse players in the Call of Duty:
Black Ops II experience and LG's 3D technology helps to do
just that," said Mark Lamia, studio
head of developer Treyarch. "We are thrilled to team up with LG,
which shares this same passion to bring gamers to the edge of their
seats with realistic visuals and heart-pounding gameplay." And with
LG Dual Play, for the first time ever, two players can each have
their own full-screen experience while playing Multiplayer or
Zombies split-screen."
LG Dual Play Technology Enhances Side-by-Side Gaming*
For gamers who love playing split-screen with friends or
foes, but hate splitting the screen, these LG TVs offer the
solution with a feature called "Dual Play," which allows gamers to
see two completely different full-screen images on the same screen,
at the same time.
Dual Play works by applying LG's CINEMA 3D technology to a 2D
split-screen game; the effect is two 2D images projected
simultaneously. Dual Play glasses (required and sold separately)
come with either two left- or two right-eye lenses, so instead of
combining those images, the lenses filter only one image to each
user. The result is the magnificence of the full screen for both
players. Gamers have no fear, Dual Play works with most current
gaming systems or even older consoles as long as it is a
split-screen game.
Qualifying LG CINEMA 3D TVs are the following series: LM9600,
LM8600, LM7600, LM7200, LM6700, LM6200 and G2.
Call of Duty: Black Ops II launches on
Nov. 13, 2012, on the Xbox® 360 video
game and entertainment system from Microsoft, the PlayStation®3
computer entertainment system, and Windows® PC. The title will also
release on Nov. 18, 2012, for the new
Wii U™ game system from Nintendo. Call of Duty: Black Ops
II is rated "M" (Mature – Blood and Gore, Intense Violence
Strong Language, Suggestive Themes, Use of Drugs – content suitable
for persons ages 18 and older) by the ESRB. For more information on
Call of Duty, visit www.callofduty.com/blackops2, or
follow Call of Duty: Black Ops II on
www.facebook.com/codblackops and on Twitter at #BlackOps2.
For more information on the LG 3D TV-Call of Duty: Black
Ops II promotion, visit www.lgusa.com/callofduty or
for details on LG CINEMA 3D TVs, please visit
www.lgusa.com/Cinema3D.
For a small percentage of the population, the viewing of
stereoscopic 3D video may cause discomfort such as dizziness or
nausea. If you experience any of these symptoms, discontinue using
the 3D functionality and contact your health care provider.
Designs, features and specifications subject to change without
notice.
About LG Electronics USA,
Inc.
LG Electronics USA, Inc.,
based in Englewood Cliffs,
N.J. is the North American subsidiary of LG Electronics,
Inc., a $49 billion global force and
technology leader in consumer electronics, home appliances and
mobile communications. In the United
States, LG Electronics sells a range of stylish and
innovative home entertainment products, mobile phones, home
appliances, commercial displays, air conditioning systems and
energy solutions, all under LG's "Life's Good" marketing theme. LG
Electronics is a 2012 ENERGY STAR Partner of the Year. For more
information, please visit www.lg.com.
About Treyarch
Treyarch is an industry-leading game developer, wholly
owned by Activision Publishing, Inc. whose previous
game Call of Duty: Black Ops set an
entertainment launch opening record upon its release in 2010 and
continues to be one of the best-selling games of all time,
according to NPD and GfK Chart-Track.
About Activision Publishing, Inc.:
Headquartered in Santa Monica,
Calif., Activision Publishing, Inc. is a leading worldwide
developer, publisher and distributor of interactive entertainment
and leisure products. Activision maintains operations in
the United States., Canada, Brazil, Mexico, the United
Kingdom, France,
Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the
Netherlands, Australia,
Korea, mainland China and the
region of Taiwan. More information
about Activision and its products can be found on the company's
website, www.activision.com.
ACTIVISION, CALL OF DUTY, CALL OF DUTY BLACK OPS are trademarks
of Activision Publishing, Inc. All other trademarks and trade names
are the properties of their respective owners.
Xbox 360 is either registered trademarks or trademarks of
Microsoft Corporation. "PlayStation" is a registered trademark of
Sony Computer Entertainment Inc. Wii U is a trademark of
Nintendo.
CINEMA 3D and DualPlay are trademarks of LG Electronics,
Inc.
SOURCE LG Electronics USA,
Inc.
