Activision to Sell Limited Edition Dog Tags to Benefit the Call of
Duty Endowment
SANTA MONICA, Calif.,
Nov. 1, 2012 /PRNewswire/
-- It's time to get tagged! Activision Publishing, Inc.
today announced the sale of limited edition dog tags that will
benefit the Call of Duty Endowment, a non-profit that helps
veterans find jobs by assisting organizations that provide job
placement and training services for veterans.
The dog tags, which have a suggested retail price of
$4.99, will be available starting
November 1, 2012 throughout the
holiday season in more than 12,000 stores across the country
including GameStop, Walmart, Toys R Us, Best Buy and Target.
Customers will find the dog tags in dedicated Call of Duty®
sections and counter displays. Activision will be donating
proceeds from the sales of the dog tags to the Call of Duty
Endowment.
Bobby Kotick, Chief Executive
Officer of Activision Blizzard (Nasdaq: ATVI) and Founder and
Co-Chairman of the Call of Duty Endowment, said, "Supporting our
veterans as they re-enter the workforce is one of the most
important priorities we have as citizens. Our youngest
veterans — those 18 - 24 years old— currently face an unemployment
rate that is almost twice the national average of their non-veteran
peer group, and this is unacceptable. With the sale of our
limited edition Call of Duty Endowment dog tags, we are urging
Americans to join us in the support of our heroes as they attempt
to re-join the workforce."
About Activision Publishing:
Headquartered in
Santa Monica, California,
Activision Publishing, Inc. is a leading worldwide developer,
publisher and distributor of interactive entertainment and leisure
products.
Activision maintains operations in the U.S., Canada, Brazil, Mexico, the United
Kingdom, France,
Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the
Netherlands, Australia,
South Korea, mainland China and the region of Taiwan. More information about Activision and
its products can be found on the company's website,
www.activision.com.
About the Call of Duty Endowment:
The Call of Duty
Endowment is a non-profit, public benefit corporation conceived by
Bobby Kotick, CEO of Activision
Blizzard. The organization seeks to help organizations that provide
job placement and training services for veterans. For more
information about the Call of Duty Endowment, please visit
www.callofdutyendowment.org.
ACTIVISION and CALL OF DUTY are registered trademarks of
Activision Publishing, Inc. All other trademarks and trade names
are the properties of their respective owners.
SOURCE Activision Publishing, Inc.