LONDON, December 6, 2012 /PRNewswire/ --
Playtech, the international designer, developer and licensor of
software and services for the online, mobile, TV and land-based
gaming industry, is proud to announce that Gala Coral Group has
re-launched its renowned sports-betting website Coral.co.uk on
Playtech's platform.
(Logo:
http://photos.prnewswire.com/prnh/20120515/531552 )
Following last year's agreement to employ Playtech as their
exclusive platform provider, Gala
Coral moved its two major brands, Gala Casino and Gala Bingo, to the Company's
software and has recently concluded the migration with Coral. The
newly launched website includes all of Playtech's products, such as
Casino, Bingo, and Poker and uses GTS to aggregate third party
content. Playtech subsidiary Mobenga, the leading mobile sportsbook
in the industry, is delivering the mobile offering.
Gala Coral is also utilising
Playtech's IMS as their sole central management system and the
Portal to control the user interface and communication with players
in real time. As a result, Gala
Coral is able to customise and personalise content and bonus
offerings according to players' preferences across the entire
product suite. Players enjoy a one-wallet solution, making it
easier for Gala Coral to maximise
cross-selling opportunities between products and channels.
Shay Segev, Playtech COO, said,
"It is with great pleasure that we conclude our successful effort
to support Gala Coral Group on all product verticals and in all
channels. Their distinguished brands further strengthen our
position as the leading software provider in the industry, and this
partnership has been a strong indication of businesses' growing
desire to centralise their products, services, and operations under
one platform to increase brand loyalty. Playtech's Portal and IMS
along with our award winning products provide the unique
functionality indispensable to operators who are looking for that
one stop shop. I am confident Coral will leverage the synergies
between the IMS as the central management system, Videobet as the
technology provider for land-based gaming machines and Geneity as
the sports betting platform in Coral betting shops."
Carl Leaver, Gala Coral Group
CEO, said, "We are very pleased to have completed our migration to
Playtech's platform and products. Having a single wallet will
enable us to be more effective at growing our customers' loyalty
and increasing cross-sell. Additionally, with this modern,
flexible technology, we will be able to continue developing our
offering in line with our customers' needs in a dynamic, low cost
way."
About Playtech
Playtech develops unified software platforms and content for the
online and land-based gaming industry, together with providing a
range of ancillary services such as marketing, hosting and CRM
services.
The Group's capabilities enable the delivery of an integrated
software or turnkey solution, with players accessing online,
broadcast, mobile and server-based gaming terminals through a
single account.
New licensees include existing online operators upgrading or
diversifying their offering, land-based casino groups, government
sponsored entities such as lotteries, and new entrants making their
online gaming debut, particularly in newly-regulated markets.
Founded in 1999, Playtech listed has some 2,000 employees
located in development centres in five countries. Its leading
gaming applications include casino, poker, bingo, sports betting,
live, mobile and social gaming, casual and fixed odds games.
Visit: http://www.playtech.com
Contact:
Mor Weizer, CEO
David Mathewson, CFP
c/o Pelham Bell Pottinger
+44(0)20-7861-3232
SOURCE Playtech