NEW YORK, Jan. 17, 2013 /PRNewswire/ -- Finn Partners,
recently named best new agency and one of the fastest-growing
independent public relations firms, today announced it has been
retained by Fujitsu America, Inc., the wholly owned subsidiary of
Fujitsu Limited, as Agency of Record following a competitive
review.
Fujitsu is the leading Japanese information and communication
technology (ICT) company offering a full range of technology
products, solutions and services, with more than 170,000 employees
supporting customers in more than 100 countries. Fujitsu Limited
(TSE: 6702) reported consolidated revenues of $54 billion (4.5 trillion
yen) for the fiscal year ending March
31, 2012.
The assignment is being led by Carol
Edwards, partner, with teams in Finn
Partner offices in New
York, San Francisco and
Canada. Finn Partners will work
with Fujitsu to further expand the reach of its comprehensive
service, consulting and product portfolio including its innovative
cloud and retail solutions in the North American market.
"As a global leader in ICT, Fujitsu partners with customers to
help them sell more, save money and reduce risk by delivering
capabilities that are critical for building an enduring business –
one focused on delighting our customers' customers," said
Tracy Weller-McCormack, vice
president of Marketing. "We are excited to collaborate with Finn
Partners on new ideas, executive programs and campaigns that convey
this commitment, differentiating our value in the marketplace and
deepening our relationships with customers."
Among the selection criteria, Fujitsu required a partner with
expertise in executive visibility programs, established contacts
with top media influencers, and a deep understanding of the
information and communications technology sector in the U.S. and
Canada. As important, they wanted
a firm with an appreciation of and sensitivity to its human-centric
vision, which highlights the company's commitment to developing new
technologies that improve society, making people's lives easier and
more rewarding.
"Being selected to represent Fujitsu, one of the world's largest
technology companies, is a tremendous honor for the agency and a
testament to our longstanding track-record of driving awareness and
thought leadership for our clients in the tech sector," said
Peter Finn, founding partner, Finn
Partners. "We are thrilled to begin a partnership with Fujitsu in
North America, and through joint
collaboration look forward to delivering exceptional campaign
results for the company's key strategic initiatives."
About Finn Partners
Finn Partners, named Best New
Agency by the Holmes Report, builds on the outstanding legacy of
Ruder Finn while shaping a bold new
future in which innovation and partnership are strong drivers of
the brand. Finn Partners specializes in the full spectrum of public
relations services, including digital and social media. Our
specialty areas include technology, consumer, travel/economic
development, health, global issues, arts and public and corporate
affairs. Headquartered in New York
City, the company has regional operations in Chicago, Los
Angeles, San Francisco,
Washington D.C. and Jerusalem, and leverages international
capabilities via Ruder Finn's global
network of offices and affiliates. Find us at www.finnpartners.com
and follow us on Twitter @finnpartners.
SOURCE Finn Partners
