WASHINGTON, June 19, 2013 /PRNewswire/ -- JW Marriott Hotels
& Resorts is pleased to introduce the new JWM Wine Club,
designed exclusively for JW Marriott guests to complement their
passion for wine and the in-home wine-tasting experience. Created
in collaboration with Treasury Wine Estates, the JWM Wine
Club provides members with carefully curated wine experiences,
highlighting fine wines from some of California's most awarded luxury estates.
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The JWM Wine Club will introduce wine enthusiasts to the
reserves and iconic labels of California's most heralded wine estates with a
sampling of four wines in a single-serving format shipped quarterly
to a preferred address. Members will then select their two
favorites and receive a 750ml bottle of each to enjoy.
Additionally, wine tasting notes from a JW Marriott wine ambassador
and recipes to pair with your wines from a hotel executive chef
will be included with each shipment, providing members with the
tools to learn about the life of the vine, duties of a winemaker
and how to properly choose, taste and enjoy the best wine for any
occasion. The cost to participate is $150 per shipment.
"We are thrilled to officially introduce our new JWM Wine
Club, a program which was designed to further enhance our
connection with our guests by providing luxuries that speak to
their personal interest," said Mitzi
Gaskins, vice president & global brand manager for JW
Marriott Hotels & Resorts. "The collaboration with Treasury
Wine Estates offers an innovative way for guests to access and
experience fine wine, providing them with a JW Marriott experience
to savor at home at their leisure."
"The JWM Wine Club is an extension of a very important strategic
partnership between Treasury Wine Estates and JW Marriott," said
Nicole Carter, vice president,
public relations for Treasury Wine Estates. "We are always looking
for dynamic ways to talk to new consumers. I believe the JWM
Wine Club brings a new level of innovation into our hospitality
business and allows us to bring a taste of California to consumers
at home."
This new program, dedicated to the JW Marriott guests' passions
for culture, culinary and well-being, brings a curated element to
the in-home wine-tasting experience. To join the JWM Wine
Club, visit www.JWMWineClub.com and join the conversation
with #JWMWine.
About JW Marriott
JW Marriott is part of Marriott
International's luxury portfolio and consists of beautiful
properties in gateway cities and distinctive resort locations
around the world. These elegant hotels cater to today's
sophisticated, self-assured travelers, offering them the quiet
luxury they seek in a warmly authentic, relaxed atmosphere lacking
in pretense. JW Marriott properties artfully provide highly
crafted, anticipatory experiences that are reflective of their
locale so that their guests have the time to focus on what is most
important to them. Currently, there are 60 JW Marriott hotels in 24
countries; by 2015 the portfolio is expected to encompass 79
properties in 28 countries. Visit us online, jwmarriott.com,
@jwmarriott and facebook.com/JWMarriott.
Visit Marriott International, Inc. (NYSE: MAR) for company
information. For more information or reservations, please visit our
web site at www.marriott.com, and for the latest company news,
visit www.marriottnewscenter.com.
About Treasury Wine Estates
Treasury Wine Estates
(TWE) is a unique global wine company with a leading international
portfolio of new world wines. From the establishment of
Australia's Penfolds in the
mid-1840s to the 1876 founding of Beringer Vineyards, a winemaking
legacy has been created. TWE is now the world's largest
publicly-listed (ASX: TWE.AX) wine-only company with over 80
brands, including Beringer Vineyards, Be., Castello di Gabbiano,
Chateau St. Jean, Cellar No. 8, Colores del Sol, Etude, Lindeman's,
Matua Valley, Meridian Vineyards, Penfolds, Rosemount Estate,
Souverain, Stags' Leap Winery, St. Clement, The Skinny Vine, Wolf
Blass and more. With over 28,000 acres of sustainable vineyards,
sales totaling nearly 32 million cases of wine annually, and
revenues of about AU$1.64 billion, TWE employs over 3,600
winemakers, viticulturists, sales, distribution and support staff
across 12 countries. For more information, visit
www.tweglobal.com.
SOURCE JW Marriott Hotels & Resorts
