PARAMUS, N.J., Oct. 1, 2013 /PRNewswire/
-- Westfield, which
owns and operates 47 shopping centers nationwide, has partnered
with television personality Giuliana
Rancic and the national non-profit Bright
Pink® to offer shoppers "Fabulous Deals for a
Fabulous Cause" at 37 of its centers in honor of Breast Cancer
Awareness Month in October. In exchange for a five dollar donation to Bright Pink, shoppers at
Westfield Garden State Plaza will get access to 46 exclusive deals
from participating retailers throughout the entire month. The
Bright Pink Book is available for download at
www.WestfieldPinkBook.com.
Each donation to Bright Pink, which is the only national
non-profit organization focusing on the prevention and early
detection of breast and ovarian cancer in young women, will go
toward fueling education and support programs that educate, equip
and empower young women to build proactive strategies for risk
reduction and early detection of breast and ovarian cancer.
"Breast Cancer Awareness month is the perfect opportunity for us
to use fashion to unite and mobilize local communities in support
of Bright Pink's very important cause," says Shaun Swanger, VP, Marketing – Fashion,
Westfield. "It's always a pleasure to work with Giuliana and
we're excited to bring her story and message of hope and
inspiration to our shoppers, while offering fabulous deals and
offers from our retailers in the process."
"Bright Pink is thrilled to partner with Westfield for the first time this year. This
partnership kicks off at a very important moment, as we move from
National Ovarian Cancer Awareness Month into National Breast Cancer
Awareness Month. Through the sales of the Bright Pink Book and
Westfield special events, we are
so fortunate to have the opportunity to educate, equip and empower
thousands of women to be proactive with their health," says
Lindsay Avner, Founder and CEO –
Bright Pink.
Additionally, Westfield will
spread Bright Pink's lifesaving message by sharing breast health
tips with shoppers through integrated social and digital promotions
of the Bright Pink Book and special events.
For specific details on this and other Breast Cancer Awareness
Month initiatives, please visit
www.westfield.com/gardenstateplaza.
About Westfield
The
Westfield Group (ASX: WDC) is an Australian-based company with
interests in more than 100 shopping centers in Australia, Brazil, New
Zealand, the United Kingdom
and the United States. In the U.S., the Group has a portfolio
of 47 shopping centers that are home to nearly 8,000 specialty
stores and comprise approximately 55 million square feet of
leasable space in California,
Connecticut, Florida, Illinois, Indiana, Maryland, New
Jersey, New York,
North Carolina, Ohio and Washington.
About Bright Pink®
BE BRILLIANT. BE BOLD.
BE BRIGHT PINK.® Bright Pink, founded in Chicago in 2007 by Lindsay Avner, is the only national non-profit
organization focusing on the prevention and early detection of
breast and ovarian cancer in young women, while providing support
for high-risk individuals. We are the big sister, the best friend,
the trusted advisor, the dependable source of support for
everything related to your breast and ovarian health. Visit us
online to take our "Assess Your Risk" tool to determine your
lifetime risk for breast and ovarian cancer and download helpful
questions to ask your doctor, cancer-fighting food shopping guides,
and breast and ovarian self-awareness tools. For those at high
risk, receive a mentor through our PinkPal® one-on-one peer support
program or find a local Experiential Outreach Group to get support
in a city near you. For more information, please visit
www.brightpink.org.
About Giuliana
Rancic
Giuliana Rancic
is an award-winning entertainment journalist, style & beauty
expert and reality television star with over 3 million followers on
Twitter. She is an E! News anchor and host of Fashion Police, the
Miss USA and Miss Universe pageants and the upcoming NBC show Ready
for Love. She is also the star and Executive Producer of her hit
reality series on the Style network, Giuliana & Bill, and in
2012 launched her first clothing line for HSN.com called "G by
Giuliana Rancic." She provides
celebrity scoop, fashion advice and health tips to millions of
Americans each week and has given us a front row seat on every
major red carpet on E! for the past decade. A dedicated
philanthropist, Giuliana supports several charities, including
Bright Pink, The Breast Cancer Research Foundation, Operation
Smile, Dress for Success and the Mercy Home for Boys and Girls in
Chicago. Inspired by her breast cancer diagnosis in 2011,
Giuliana partnered with Bright Pink to create "Fab-U-Wish" a
program that grants fashion, beauty and celebrity-themed wishes to
young women battling breast and ovarian cancer. Giuliana
splits her time between Los
Angeles and Chicago with
her husband, Bill, and their son, Duke.
Press Contacts:
Lisa
Herrmann
lherrmann@westfield.com
201-843-2121
SOURCE Westfield Garden State Plaza
