NEW YORK and ALISO VIEJO, Calif., Oct. 21, 2014 /PRNewswire/ -- On October 21, 2014, Rakuten, Inc. (JASDAQ: 4755),
will launch a new website. The international e-commerce giant will
introduce an extensive fashion offering and new site
functionalities.
Known for its prowess and agility in the technology and device
sector, Rakuten has made adjustments to better serve the needs of
the style-savvy clientele. New site offerings include a
seamless integration with boutique sister company VAULT, improved
site design and search functions. The site's redesigned fashion
pages will feature celebrity endorsements and new partnerships,
while continuing to empower the marketplace shop owners, brands and
their offerings.
Social media integrations include a live Pinterest scroll feed
and featured content from the Rakuten Essential's blog, poised to
help and engage the fashion-conscientious consumer while telling a
meaningful brand story.
Store pages will be on a new MCV new platform, which will allow
the e-tailer to make updates and respond to real-time changes in
trends. Additionally, the e-tailer intends to grow and diversify
its already robust roster of fashion brands, which currently
include, Ray-Ban, Steve Madden,
Hurley and Bulova, Label+Thread and !iTEM.
"We are eager to launch the new fashion site. The new
narrative and functional enhancements to Rakuten.com will give our
customer access to stylish products," shares, President and Chief
Operating Officer, Fumio
Kobayashi.
Rakuten.com/fashion will go live on October 21, 2014 and kick off the fashion launch
with a weeklong sale and promotions for product sold through the
redesigned site.
For additional information, please contact:
FACTORY PR
212.941.7057
Genevieve Ascencio –
genevieve@factorypr.com
Liz Franco – liz@factorypr.com
About Rakuten
Rakuten, Inc. (JASDAQ:4755), is one of
the world's leading Internet service companies, providing a variety
of consumer- and business-focused services including e-commerce,
e-reading, travel, banking, securities, credit card, e-money,
portal and media, online marketing and professional sports.
Selected by Forbes as 7th among the World's Most Innovative
Companies of 2012, Rakuten is expanding globally and currently has
operations throughout Asia,
Western Europe, and the Americas.
Founded in 1997, Rakuten is headquartered in Tokyo, with over 10,000 employees worldwide.
For more information,
visit http://global.rakuten.com/corp/.
About Rakuten.com Shopping
Rakuten.com is a global
e-commerce site that connects buyers and sellers in a dynamic
marketplace and thinks of shopping as entertainment—complete with
sharing and discovery functions, great prices, fun experiences and
convenience. Rakuten.com provides over 16 million products in 24
categories and includes a network of over 5,500 small and large
business shop owners. Rakuten.com was founded as Buy.com in 1997
and acquired by Rakuten Inc. in May
2010. Its 175 employees are headquartered in Aliso Viejo, California.
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SOURCE Rakuten, Inc.