LAS VEGAS, Jan. 6, 2015 /PRNewswire/ -- CES -- HTC and
Under Armour Inc. today announced a strategic partnership that will
see the pioneers in mobile innovation and athletic performance
collaborate to empower athletes everywhere. HTC is designing
a series of products to work seamlessly with UA Record™, the newest
addition to Under Armour Connected Fitness, the world's definitive
health and fitness network. Under Armour launched the UA
Record™ apps and website today at CES.
Peter Chou, CEO, HTC commented,
"Mobile innovation has completely changed people's lives in recent
years, making us more connected to our world than ever before. Now
we want to help people be better connected with themselves, helping
them to achieve their goals and gain deeper insight into their own
lives to become the best they can be. By joining forces with Under
Armour, one of today's most exciting and ambitious leaders in
empowering athletes, we are taking the first step on this journey
and will provide consumers with a range of connected health and
fitness products and services that no other brand can match."
Robin Thurston, SVP, Connected
Fitness, Under Armour said, "HTC is renowned for its fearless
commitment to innovation, coupled with an attention to detail and
premium design that makes it the ideal partner for Under Armour and
UA Record™. By applying these shared values to our collaboration,
we will allow athletes everywhere to take their performance to the
next level in a more connected and intuitive way than ever
before."
Innovation – a team effort
Under Armour's team of
designers, sports scientists and athletes are working closely with
HTC's Connected Products business unit, as well as its design and
engineering teams, to ensure the shared efforts will meet the
highest expectations of athletes everywhere. "It's an incredibly
exciting new direction for us," added Peter
Chou. "We want our products to meet the needs of every
individual – whether you're training for a personal best in your
next half marathon, or a professional athlete honing your
performance with a full training staff behind you. So far, no
company has been able to deliver this level of support and we feel
we have a tremendous opportunity to disrupt and accelerate the
development of this market."
UA Record™ is the newest addition to the most comprehensive
health and fitness network in the world, which includes the suite
of MapMyFitness applications including MapMyRun and MapMyRide with
over 31M members. UA Record™ provides the
world's most dynamic, connected health and fitness community with
an extended way to track personal health data with fitness
activity, participate in community challenges, and easily share
content to keep you synced with your fitness goals 24/7.
About HTC
HTC Corporation aims to bring brilliance to
life. As a global innovator in smart mobile devices and technology,
HTC has produced award-winning products and industry firsts since
its inception in 1997, including the critically acclaimed HTC One
and Desire lines of smartphones. The pursuit of brilliance is at
the heart of everything we do, inspiring best-in-class design and
game-changing mobile experiences for consumers around the world.
HTC is listed on the Taiwan Stock Exchange (TWSE: 2498).
www.htc.com
About Under Armour, Inc.
Under Armour (NYSE: UA), the
originator of performance footwear, apparel and equipment,
revolutionized how athletes across the world dress. Designed to
make all athletes better, the brand's innovative products are sold
worldwide to athletes at all levels. Under Armour's wholly owned
subsidiary, MapMyFitness, powers one of the world's largest
Connected Fitness communities. The Under Armour global headquarters
is in Baltimore, Maryland. For
further information, please visit the Company's website
at www.uabiz.com.
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SOURCE HTC
