NORTHBROOK, Ill., Feb. 13, 2015 /PRNewswire/ -- Astellas
Pharma Inc. (hereafter called Astellas or "the Company") President
and CEO, Yoshihiko Hatanaka,
announces the newest element of its on-going rollout of the
Company's global corporate brand campaign which will broadcast over
CNN's worldwide network beginning Monday,
Feb. 16, 2015.
"This campaign is focused on the Company's core corporate
principle of contributing to the health of people around the world
through the provision of innovative and reliable medicines," said
Yoshihiko Hatanaka, President and
CEO of Astellas. "With nearly 18,000 employees in over 50
countries, Astellas is truly a global company with aspirations of
'Changing tomorrow' for patients worldwide."
The Astellas commercial's objective is to raise visibility and
awareness of the Company by highlighting its strengths as a
pharmaceutical company rooted in innovative science with a
corporate culture of putting patients first. In addition, Astellas
is also launching an online advertising campaign linked to the
commercial on CNN.com, the world's top online news website.
In the future, Astellas will implement a broader brand
communication strategy using various forms of traditional and
online media that will share courage and hope with patients
struggling to overcome diseases.
Please refer to the attached reference materials for anticipated
dates of broadcast and other details of the commercial.
Overview of Commercial
- Duration: 60 seconds
- Language: English
- Presenter: Yoshihiko
Hatanaka (CEO), Sef Kurstjens
(Chief Medical Officer), Astellas Group employees
Broadcast Period
- February 16 to March 31, 2015
(Local Time)
Broadcast Television Network and Network
- CNN (USA)
- CNN International
- CNN Airport Network
Broadcast Time Slots
- CNN (US)
5AM to 3AM (Eastern Standard
Time)
- CNN International
6AM to 9AM, 2PM to 6PM, 7PM to
12PM
Europe, Middle East, Africa: Berlin Time
South Asia: New Delhi Time
North America: Eastern Standard
Time
Central and South Americas: Buenos Aires Time
Asia: Hong Kong Time
- CNN Airport Network (49 major airport in the US)
6AM to 10AM, 3PM to 12PM
(Eastern Standard Time)
About Astellas
Astellas is a pharmaceutical company dedicated to improving the
health of people around the world through the provision of
innovative and reliable pharmaceutical products. For more
information on Astellas, please visit our website at
www.astellas.us. You can also follow us on Twitter at
@AstellasUS.
About CNN
CNN Worldwide is a portfolio of two dozen news and information
services across cable, satellite, radio, wireless devices and the
Internet in more than 200 countries and territories worldwide.
Domestically, CNN reaches more individuals on television, the web
and mobile devices than any other TV news organization in
the United States;
internationally, CNN is the most widely distributed news channel
reaching more than 271 million households abroad; and, the CNN
Digital Network is top network for online news, mobile news and
social media. Additionally, CNN Newsource is the world's most
extensively utilized news service partnering with hundreds of local
and international news organizations around the world. CNN is
division of Turner Broadcasting System, Inc., a Time Warner
Company.
Logo - http://photos.prnewswire.com/prnh/20140416/84970
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SOURCE Astellas Pharma Inc.
