HOUSTON, April 14, 2015 /PRNewswire/ -- Alonzo
Pierce, CEO of Top Shelf Brands Holdings, Inc. (a Nevada
Corporation) (OTCPK: DKTS), is pleased to announce that the company
has received label approval from the Alcohol and Tobacco Tax and
Trade Bureau (TTB) for its premium, herbal-flavored Besado Platinum
Tequila made from 100% Blue Agave. The "Platinum" fanciful name
replaces the "Silver" to emphasize the premium nature of this very
high end and unique brand.
"This product is the first of its kind so Besado was scrutinized
much more so than an established alcoholic beverage," Pierce said.
"By working with the TTB agents through our distiller, we were able
to sail through the process smoothly but it obviously took longer
than anybody expected."
With this final TTB approval, Top Shelf Brands is cleared to
register Besado Platinum with its respective distributors and
states identified as "key markets" deemed optimal to launch this
cutting-edge one of a kind tequila. The key markets in which Besado
will initially be available are Florida, Texas, Louisiana, Georgia and Nevada.
"I am so excited for everyone, including our shareholders, who
have been involved with bringing our Besado to life," Pierce said.
"Without question we faced a few minor speed bumps and hurdles
throughout the last 12 months. Clearly some challenges are to be
expected and some arise despite best intentions and efforts,
nonetheless each challenge must be met head on. Now the fun really
begins for everyone who had the intestinal fortitude to weather a
few storms along the way. On to the top shelf at bars and retailers
for Besado – it is truly time to see why she liked it before she
liked you or why she consider you having a dark side."
The decision to focus on obtaining the approval for Besado
Platinum first was a matter of timing. The season for spring and
summer mixed drinks is fast approaching and Pierce noted that
Besado Platinum's marvelous reception by the tasting public made
the choice an easy one.
"When our consumers have their toes in the sand, we want them to
have a Besado Platinum drink in their hand," Pierce mused.
"Seriously, tasters raved about the Besado Platinum cocktails and
the demand for such drinks really begins to pick up in May so we
felt it was prudent to get the Platinum approved first."
While the main focus was on the Besado Platinum approval,
concurrent approval work was also being done on the full line
extensions. Top Shelf management and the distillers will once again
work with TTB agents to complete the final phases of the approval
process for other formats as well.
Besado Platinum Tequila will be hitting the shelves with a
competitive suggested retail price. Enjoy and drink
responsibly!!!!!!!.
About TSB: www.drinktopshelf.com
Top Shelf Brands Holdings incubates, creates, markets and
supplies branded alcoholic beverages with an initial offering of
Tequila, Liqueur and Bourbon. Being a federally licensed importer
and supplier of alcoholic beverages gives us a competitive edge.
Top Shelf Brands is dedicated to "Incubating and Creating Brands
People Talk About". Top Shelf Brands is positioned to capitalize on
the $1 trillion spirits industry.
Strong growth in the industry is anticipated primarily in the
premium category.
This news release contains "forward-looking statements" within
the meaning of the U.S. Private Securities Litigation Reform Act of
1995. When used in this release, words such as "estimate,"
"expect," "anticipate," "projected," "planned," "forecasted" and
similar expressions are intended to identify forward-looking
statements, which are, by their very nature, no guarantees of Top
Shelf Brands Holdings, Inc.'s future operational or financial
performance, and are subject to risks and uncertainties. Readers
are cautioned not to place undue reliance on these forward-looking
statements, which speak only as of the date of this release. Due to
the risks and uncertainties, actual events may differ materially
from current expectations. The Company disclaims any intention or
obligation to update or revise any forward-looking statements,
whether as a result of new information, future events or
otherwise.
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/besado-platinum-tequila-label-approved-by-the-ttb-300065523.html
SOURCE Top Shelf Brands Holdings, Inc.