CHICAGO, May 5, 2015 /PRNewswire/ -- DigitasLBi, a
global marketing and technology agency, announced today
the elevation of Matthew Jacobson to EVP/Global
Executive Design Director. In this newly
created role, Jacobson will collaborate on key client and
new-business initiatives across DigitasLBi offices in 25 countries.
Jacobson will continue to be based in Chicago, reporting
to Ronald Ng, Chief Creative Officer for North America. Beginning this summer in
China, he will also be working
in-residence at various global offices to help grow local and
national design capabilities.
In his previous role as SVP/Group Director, Jacobson lead design
for North American offices, after
founding DigitasLBi's world-class design, branding, and
illustration studio out of the Chicago office. He and his team recently
rebranded the iconic 225-year-old New York Stock Exchange.
"Matthew is a rock star in the design world, and now's
the perfect time for him to spread his wings across our growing
global creative footprint," said Ng. "His unique understanding of
what makes people tick delivers a competitive edge for our
clients."
Since graduating from Parsons School of
Design in 1993, Jacobson has been a force in the
advertising, design, and music industries. Prior to his tenure
at DigitasLBi, Jacobson was head of design for Jack White's Third Man Records, preceded by a
role as SVP/Group Creative Director at JWT Team Detroit. A
notable designer in the music industry, Jacobson
has designed hundreds of record covers for musicians including
The White Stripes, Beck, Spoon, Andrew
Bird, Jerry Lee Lewis, The
Raconteurs, and more. He recently created the world's first
"scratch-off" concert poster, for Jack
White's Las Vegas show,
that press called "the coolest gig poster ever designed."
"Matt is a stellar talent who has done so much great work for
us. I'm delighted to have him working across our international
offices," said Chris Clarke,
International Chief Creative Officer at DigitasLBi.
Most recent tech purchase: Bluetooth speaker
Favorite part of the day: 8:10–8:30am—driving my son to
school
Go-to app: Instagram
Who I most admire: my family
About DigitasLBi:
DigitasLBi is a global marketing
and technology agency that transforms businesses for the digital
age. We help companies of all shapes and sizes
decide What's Next... and then we take them there. Also
a top-ten global agency, DigitasLBi is comprised of 6,000 digital
and technology experts across 40 offices in 25 countries.
DigitasLBi is a member of Publicis Groupe [listed on the Euronext
Paris Exchange — FR0000130577 — and part of the CAC 40 index] is
the world's third-largest communications group. With approximately
60,000 professionals, spanning 108 countries on five continents,
Publicis Groupe offers local and international clients a complete
range of communications services.
Website: www.publicisgroupe.com.
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SOURCE DigitasLBi