LONG BEACH,
Calif., June 4,
2015 /PRNewswire/ -- Epson is the most
recognized multimedia projector brand in the industry, according to
the recent TFCinfo Projector Brand
Customer Perception and Preference Study 2015 that analyzes all
aspects of projector brand strength, from business to
entertainment. Experienced projector users and purchasers named
Epson as the top brand associated with excellent image quality,
ease of use and customer service support.
"Based on this most recent report, Epson projectors are
viewed as both a value and a high quality investment, making Epson
one of the most recognized, most used and most desired projector
brands overall," said Tanya
Lippke, director survey market
research-editor, TFCinfo.
The 14th annual projector brand benchmarking
study measures projector brand strength through awareness, image
and intent among experienced projector users and purchasers across
the five most important market segments in the AV industry – large
corporations, small and medium businesses, small office and home
users, education, and government. Following are additional findings
from the study:
- Epson is viewed as a quality brand that is reliable,
delivers excellent image quality, ease of use, value, and is backed
by excellent service
- Image quality is the most important brand affinity
attribute and Epson was the most correlated projector brand to
image quality; in addition color brightness is the most important
component of image quality
- Epson is the most widely used brand in the education
market and nearly half of all respondents surveyed state they would
always consider Epson for purchase
- Epson is the most considered brand for purchase overall,
with 40 percent of respondents saying they would always consider
Epson
"This TFCinfo study provides valuable insight into the
projector industry and shows that our efforts to deliver high
quality images, reliability, ease of use, affordability, and
excellent customer service are recognized and appreciated," said
Richard Miller, director, Projector
Product Management, Epson America.
"Epson projectors are purposefully built with features for specific
applications and use cases. We will continue to improve our
offerings and provide the superior projectors that our customers
have come to expect."
For more information on Epson projectors, visit
epson.com/projectors.
About Epson
Epson is a global
technology leader dedicated to driving innovations and exceeding
customer expectations in printing, visual communications, quality
of life, and manufacturing. Epson's lineup ranges from inkjet
printers, printing systems and 3LCD projectors to industrial
robots, smart glasses and sensing systems and is based on original
compact, energy-saving, and high-precision technologies.
Led by the Japan-based
Seiko Epson Corporation, the Epson Group comprises nearly 70,000
employees in 94 companies around the world, and is proud of its
contributions to the communities in which it operates and its
ongoing efforts to reduce environmental burdens.
Epson America, Inc. based in
Long Beach, Calif. is Epson's
regional headquarters for the U.S., Canada, and Latin
America. To learn more about Epson, please visit:
www.epson.com. You may also connect with
Epson America on Facebook
(http://www.facebook.com/Epson), Twitter
(http://twitter.com/EpsonAmerica)
and YouTube
(http://www.youtube.com/EpsonAmerica).
Note: EPSON is a registered trademarks and EPSON Exceed
Your Vision is a registered logomark of Seiko Epson Corporation.
All other product and brand names are trademarks and/or registered
trademarks of their respective companies. Epson disclaims any and
all rights in these marks.
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SOURCE Epson America, Inc.