LONG BEACH, Calif.,
June 30, 2015 /PRNewswire/
-- Underscoring its commitment to small businesses and
technology advancing business forward, Epson today announced a
partnership with the hit CNBC primetime show, 'The Profit,' to
create a series of custom content aimed at helping small businesses
succeed. The collaboration with 'The Profit' centers on custom
vignettes featuring unique tips and insight, as well as Epson's
suite of business solutions designed to help businesses stay ahead
in today's marketplace, including the Epson®
SureColor® T-Series printers, Epson Robotics and Epson
BrightLink® Pro collaborative meeting room
solutions.
Beyond the custom vignettes, on June
30, during Marcus Lemonis'
evaluation of Precise Graphix, a design and manufacturing shop
based in Emmaus, Pa., the episode
will feature the business' use of the Epson SureColor T-Series
printer to ensure accuracy in their work and avoid future
installation mistakes.
"The collaboration with CNBC and 'The Profit' is part of a
larger effort from Epson to broaden awareness in the business
community and empower small businesses to innovate as part of its
national brand campaign, 'Where there's business there's EPSON,'"
said Lucie Milanes, Epson's director
of marketing strategy and communications. "Working with CNBC and
its commitment to delivering informative resources to viewers
mirrors Epson's focus on innovation to develop solutions that meet
customers' needs with the latest technology advancements."
The custom content created with CNBC for the vignette series
airs during 'The Profit,' where Lemonis travels the country to help
save struggling companies, as well as on CNBCPrime.com and across
Epson's social media channels. Each vignette was co-developed by
NBCUniversal's Content Innovation Agency in collaboration with
Epson, Newcast/Zenith, and NBCUniversal's Client Solutions team.
The vignettes also remind viewers to tune in to 'The Profit'
(Tuesdays at 10PM ET/PT on CNBC) as
Lemonis puts his own money on the line to save small
businesses.
"This is a natural relationship between Epson and 'The Profit'
given our collective commitment to helping small businesses find
innovative solutions for growth," said Christina Glorioso, senior vice president,
Client Solutions, NBCUniversal News Group. "Through a
multi-platform and social approach, together we are delivering
informative and original content to our passionate viewers and
small business owners in an organic and relevant environment."
CNBC primetime is a distinct brand where business and
entrepreneurism are the main focus. To view the custom vignettes,
visit www.cnbc.com/profittips and for more insight into the "Where
There's Business There's EPSON" campaign and Epson's commitment to
the business community, visit www.Epson.com/forbusiness.
"Through this partnership, we produced original content to drive
engagement and brand awareness among small business owners, while
also leveraging the content as commercial creative for Epson," said
Susan Joseph Smith, SVP, managing
director, Newcast/Zenith.
About Epson
Epson is a global technology leader
dedicated to driving innovations and exceeding customer
expectations in printing, visual communications, quality of life
and manufacturing. Epson's lineup ranges from inkjet printers,
printing systems and 3LCD projectors to industrial robots, smart
glasses and sensing systems and is based on original compact,
energy-saving, and high-precision technologies.
Led by the Japan-based Seiko
Epson Corporation, the Epson Group comprises nearly 70,000
employees in 94 companies around the world, and is proud of its
contributions to the communities in which it operates and its
ongoing efforts to reduce environmental burdens.
Epson America, Inc. based in
Long Beach, Calif. is Epson's
regional headquarters for the U.S., Canada, and Latin
America. To learn more about Epson, please visit:
www.epson.com.
You may also connect with Epson
America on Facebook (http://www.facebook.com/Epson), Twitter
(http://twitter.com/EpsonAmerica) and YouTube
(http://www.youtube.com/EpsonAmerica).
About NBCUniversal
NBCUniversal is one of the world's
leading media and entertainment companies in the development,
production, and marketing of entertainment, news, and information
to a global audience. NBCUniversal owns and operates a valuable
portfolio of news and entertainment television networks, a premier
motion picture company, significant television production
operations, a leading television stations group, world-renowned
theme parks, and a suite of leading Internet-based businesses.
NBCUniversal is a subsidiary of Comcast Corporation. To learn more
visit: www.nbcuniversal.com
Note: EPSON and SureColor are registered trademarks and EPSON
Exceed Your Vision is a registered logomark of Seiko Epson
Corporation. BrightLink is a registered trademark of Epson America, Inc. All other product brand
names are trademarks and/or registered trademarks of their
respective companies. Epson disclaims any and all rights in these
marks. Copyright 2015 Epson America, Inc.
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SOURCE Epson