Cineplex will open multiple Topgolf venues across
Canada
DALLAS and TORONTO, July 26,
2017 /PRNewswire/ -- Global sports entertainment
leader Topgolf® and Cineplex (TSX: CGX), a
leading entertainment and media company, today announced
an exclusive partnership that will bring Topgolf's sports
entertainment experience to Canada. The joint venture will see the opening
of multiple Topgolf venues in markets across the country during the
next several years.
"Throughout the years, Canada
has been the top-requested country among our fans asking us to
expand outside the United States,"
said Topgolf Entertainment Group Co-Chairman and CEO Erik Anderson.
"We're thrilled to continue our growth in North America and introduce Topgolf as a
destination for entertainment and socializing where Canadians can
play golf even when there's snow on the ground."
"We continue to identify new opportunities to grow and diversify
our business and are very pleased to introduce this incredible
entertainment and sports concept to Canadians," said Cineplex
President and CEO Ellis Jacob. "As
one of the country's leading entertainment companies, this
relationship with Topgolf is a natural extension of our business
and leverages our existing expertise, experience and infrastructure
in the Canadian market."
Through the premium experience of play, food and music, Topgolf
inspires people of all ages and skill levels – even non-golfers –
to come together for playful competition. Guests can enjoy
point-scoring golf games using microchipped balls that instantly
score themselves, showing players the accuracy and distance of
their shots on a TV screen in their hitting bay. Topgolf locations
are typically three-level, 65,000-square-foot venues that feature a
chef-driven menu, top-shelf drinks, big screen TVs and music in
climate-controlled hitting bays for all-seasons comfort. Year-round
programming includes events for kids and families, social leagues,
groups, golf tournaments and instruction.
Cineplex will manage the venues' day to day operations, working
closely with Topgolf to ensure the best guest experience in
Canada. Predominately known as
Canada's largest and most
innovative film exhibitor, Cineplex operates in the film
entertainment and content, amusement and leisure, and media
sectors. In addition to welcoming more than 75 million guests
annually through its circuit of 164 theatres across Canada, it also owns and operates The Rec
Room, Canada's social destination
for eats and entertainment, and an online eSports platform.
Cineplex is also one of America's largest providers of amusement
games and arcade solutions.
"Cineplex has decades of experience running high-volume
entertainment businesses, which makes them the perfect partner for
Topgolf," said Topgolf International COO Zach Shor. "Their company
culture and expertise with real estate, location based
entertainment and multi-unit operations will be major assets as we
work together to introduce Topgolf in Canada."
With 33 successful venues already operating in the United States and United Kingdom, Topgolf and Cineplex are
planning potential locations in large urban centres across
Canada. Financial terms of the
partnership were not disclosed.
About Cineplex
A leading entertainment and media company, Cineplex (TSX:CGX) is a
top-tier Canadian brand that operates in the Film Entertainment and
Content, Amusement and Leisure, and Media sectors. As Canada's largest and most innovative film
exhibitor, Cineplex welcomes 75 million guests annually through its
circuit of 164 theatres across the country. Cineplex also operates
successful businesses in digital commerce (CineplexStore.com), food
service, alternative programming (Cineplex Events), cinema media
(Cineplex Media), digital place-based media (Cineplex Digital
Media) and amusement solutions (Player One Amusement Group). It
also operates a location based entertainment business through
Canada's newest destination for
'Eats & Entertainment' (The Rec Room), and an online eSports
platform for competitive and passionate gamers (WorldGaming.com).
Additionally, Cineplex is a joint venture partner in SCENE,
Canada's largest entertainment
loyalty program.
Proudly recognized as having one of the country's Most Admired
Corporate Cultures, Cineplex employs over 13,000 people in its
offices across Canada and
the United States. To learn more,
visit Cineplex.com or download the Cineplex App.
About Topgolf
What started with twin brothers
developing a technology to make golf scoring fun, has turned into a
global brand focused on connecting people in meaningful ways.
Today, Topgolf continues to blend technology and entertainment,
golfers and non-golfers, children and adults – to create an
experience that makes socializing a sport for everyone. No matter
the occasion or who you share it with, we believe every great time
starts with play, is fueled by food and beverage, moved by music
and made possible through community. Every Topgolf venue
features dozens of high-tech, climate-controlled hitting bays for
year-round comfort, a chef-inspired menu for year-round
deliciousness and hundreds of Associates eager to help create the
moments that matter. With 33 venues entertaining more than
10.5 million Guests annually, original content shows, next-gen
simulator lounges, competitive tours, pop-up social experiences and
the world's largest digital golf audience, Topgolf is truly
everyone's game. To learn more and view exclusive digital content,
follow @Topgolf or visit www.topgolf.com.
Media Contacts:
Adrienne
Chance
Director of Corporate Communications, Topgolf
Ph: (214) 501-5025
E-mail: press@topgolf.com
Sarah Van Lange
Director, Communications
Ph: (416) 323-6728
Sarah.VanLange@Cineplex.com,
Cineplex Investor Relations Contact:
Pat Marshall
Vice President, Communications and Investor Relations
Ph: (416) 323-6648
Pat.Marshall@Cineplex.com
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SOURCE Topgolf