SHENZHEN, China, Nov. 15, 2018 /PRNewswire/ -- Last Saturday,
GearBest held one of the its biggest event of the year -
the "Get closer, save bigger" 2018 Global broadcast carnival for
Singles' Day, with 12 YouTubers coming from America, France, Portugal, Spain, Russia, Brazil and Germany and broadcasting the event from
GearBest's headquarters in Shenzhen.
This was the third 11.11 festival for GearBest and also the
first time GearBest brought its global interaction from an offline
experience to online broadcasting, marking
the kickoff of GearBest to take the initiative in getting
closer with consumers and influencers and share the story
behind GearBest.
A trip inside GearBest
On 11th Nov, YouTubers from around the world gathered
in GearBest's Shenzhen
headquarters to join the opening ceremony and 11.11
celebration. Through face-to-face interaction with GearBest
team members and their products, the influencers not only
got to know the complete operation process, which transforms a
simple idea to an excellent product, but also the GearBest
operating philosophy and corporate culture.
The YouTubers were invited to visit GearBest warehouse in
Pingshan. From smart sorting to voice order and control, the whole
50,000 sqm warehouse is operated under the assistance of
intelligent management and it takes less than 100 employees to
fully manage everything.
Additionally, the YouTubers got to visit the GearBest exhibition
room for various popular electronic products, such as Xiaomi
smartphones and DJI drones, and give their reviews and usage
experiences. As always, GearBest prepared huge amounts of giveaways
and sales online to show their appreciation to their fans and
followers for always being supportive.
Meanwhile, over 50,000 youtubers and influencers around the
world were sharing and interacting at the same moment with their
fans at home. Although they could not join GearBest on the ground,
the internet connected everyone with the celebration as they gave
their best wishes for GearBest in the coming years.
Record-breaking moment
Months of preparation for the broadcast event brought GearBest
extensive exposure and engagement. By 12th Nov, the
total reach of GearBest 11.11 celebration has topped 8,600,000.
Meanwhile, GearBest performed unexpectedly well in the major
targeted countries. In Russia,
GearBest had the best performance with revenue growing 10 times
bigger during the 11.11 festival. As electronic consumer countries,
GearBest Japan and Germany also
had sensational results with quadrupled sales on 11.11. According
to Google Trend, the interest in "GearBest" during the festival
became 4 times higher.
The event was also supported by brands from the suppliers Dibea,
Oclean, Elephone, Poptel, Beelink, FIIDO, Chuwi, Teclast, Tanix,
Motospeed and more, some of whose sales were 15 times
greater than average daily sales.
After the excitement of 11.11, GearBest will
begin preparations for the next big anniversary in 2019.
According to Pauline Wang, the
Senior Marketing Manager of GearBest, the interaction with
influencers and YouTubers will still be the highlight. "For 2019,
the campaign will focus more on the open platform transformation
and brand upgrading. The investment and excitement will be
even greater," said Pauline.
About GearBest
Founded in 2014, GearBest is a leading global cross-border
e-commerce B2C website, committed to providing great value shopping
experience for global consumers. Bringing global goods to
Turkey and exporting Turkish
products to the world, GearBest will continuously act as a
communication bridge between Turkey and the world.
Website: www.gearbest.com
Photo -
https://mma.prnewswire.com/media/784631/GEARBEST_youtubers.jpg
Photo
- https://mma.prnewswire.com/media/784630/GEARBEST_youtuber_kristian.jpg