FORT MYERS, Fla., Oct. 28, 2020 /PRNewswire/ -- Chico's FAS, Inc.
(NYSE: CHS), a leading omnichannel specialty retailer for women
that was recently named 'Best Online Company' by Newsweek, is
accelerating its digital transformation and enhancing its position
as a customer-first company. The company is innovating the customer
experience to drive greater digital sales across its Chico's, White
House Black Market and Soma brands.
In October, the company invested in new strategic relationships
with leading technology companies, including Salesforce, Afterpay
and Contentstack to modernize and personalize the digital
experience for its customers. In the coming months, these
collaborations are expected to leverage customer relationships to
maximize marketing campaigns; fuel customer acquisition; and
establish a single 360-degree view of customer data to create
relevant communication and a personalized customer experience.
"Customers' behaviors are changing, and we have developed a
customer-first model where the customer is the channel. As we
innovate how we seamlessly engage with and serve her, we will
continue to undergo continuous optimization of the digital
experience across all of our brands to forge deeper relationships,
accelerate growth, drive greater profitable sales and gain market
share," said Molly Langenstein,
Chief Executive Officer and President, Chico's FAS.
One Digital Platform to Create a Seamless Customer
Chico's FAS is collaborating with Salesforce, a leading
customer relationship management (CRM) provider, to modernize its
marketing platform and deliver personalized customer engagement at
scale. As a customer-first and customer-obsessed organization,
Chico's FAS is unlocking its ability to deliver lifecycle marketing
using predictive intelligence to optimize messaging to each
customer across all channels. Chico's FAS is developing a single
platform with a unified view of its customers through robust
customer data that has been collected for more than three decades.
This includes leveraging Chico's FAS loyalty program, which has
some of the highest participation rates in retail.
Buy Now, Pay Later
This holiday season, customers will have a new way to shop the
company's online boutiques, enjoy her purchases now and pay for
them later with interest-free installments. Beginning Oct. 28, customers will have the option to use
Afterpay to purchase the latest fashions from all three brands.
Chico's FAS commitment to speed and innovation resulted the
implementation of this new customer service offering in just eight
Evolving the Personalized Shopping Experience
For more than three decades, millions of loyal customers have
shopped Chico's FAS brands for the one-on-one relationships they've
established with stylists and the personalized experience they
consistently receive during each interaction. Through Chico's FAS
partnership with Contentstack, the company is further building upon
its foundation for delivering personalized content to customers
based upon personal preference, region and weather.
"As we enhance our position as a customer-first company,
organizational agility and speed-to-market are top priorities. Our
teams have come together to accelerate critical areas of our
digital transformation in months instead of years," said
Laura Loughran, Senior Vice
President of Technology, Chico's FAS. "As the customer continues to
evolve her shopping habits, we will expand our digital services to
seamlessly personalize her shopping journey at each of our brands
to maximize Customer Lifetime Value. This will be critical to
meeting the needs of both our loyal customers today and the
increasing number of new customers that join our community."
ABOUT CHICO'S FAS, INC.
Chico's FAS is a Florida-based fashion company founded in 1983
on Sanibel Island, Fla. The Company reinvented the fashion retail
experience by creating fashion communities anchored by service,
which put the customer at the center of everything we do. As one of
the leading fashion retailers in North
America, Chico's FAS is a company of three unique brands -
Chico's®, White House Black Market® and
Soma® - each thriving in their own white space,
founded by women, led by women, providing solutions that millions
of women say give them confidence and joy.
Our Company has a passion for fashion, and each day, we provide
clothing, shoes and accessories, intimate apparel and expert
styling in our brick-and-mortar boutiques, digital online boutiques
and through Style Connect, the Company's proprietary digital
styling tool that enables customers to conveniently shop wherever,
whenever and however they prefer.
As of August 1, 2020, the Company operated 1,313 stores in
the U.S. and sold merchandise through 69 international franchise
locations in Mexico and 2 domestic
franchise airport locations. The Company's merchandise is also
www.chicos.com, www.chicosofftherack.com, www.whbm.com, www.soma.com and www.mytelltale.com as
well as through third-party channels.
To learn more about Chico's FAS, visit www.chicosfas.com.
The information on our corporate website is not, and shall not be
deemed to be, a part of this press release or incorporated into our
federal securities law filings.
SAFE HARBOR STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION
REFORM ACT OF 1995
This release contains forward-looking statements, which,
including without limitation, quotes from Ms. Langenstein and Ms.
Loughran, relate to expectations and projections regarding the
Company's future performance and may include the words
"anticipate," "believe," "could," "estimate," "expect," "intend,"
"may," "plan," "outlook," "project," "should," "strategy,"
"potential", "confident" and similar terms. These forward-looking
statements are based largely on information currently available to
our management and on our current expectations, assumptions, plans,
estimates, judgments and projections about our business and our
industry, and are subject to risks and uncertainties that could
cause actual results to differ materially from historical results
or those expressed or implied by such forward-looking statements.
Although we believe our expectations are based on reasonable
estimates and assumptions, there is no assurance that our
expectations will, in fact, occur or that our estimates or
assumptions will be correct, and we caution investors and all
others not to place undue reliance on such forward-looking
statements. Factors that could cause actual results to differ
include, but are not limited to: the effects of the COVID-19
pandemic and uncertainties about its depth and duration, including
any resurgence, as well as the impacts to economic conditions and
consumer behavior, including, among others: any temporary store
closures due to government mandates, the extent, availability and
effectiveness of any COVID-19 stimulus packages or loan programs,
and trends in consumer behavior and spending during and after the
pandemic; our ability to successfully implement any alternatives
that we pursue including our ability to achieve the cost savings
and additional liquidity; government actions and policies;
increases in unemployment rates and taxes; local, regional,
national and international economic conditions; changes in the
general economic and business environment; changes in the general
or specialty retail or apparel industries, including the extent of
the market demand and overall level of spending for women's private
branded clothing and related accessories; the effectiveness of our
brand strategies, awareness and marketing programs; the ability to
successfully execute and achieve the expected results of our
business strategies and particular strategic initiatives
(including, but not limited to, driving stronger sales through
improved product and marketing; optimizing the customer journey by
simplifying, digitizing and extending the Company's unique and
personalized service; and offering new ways to shop the company's
online boutiques), sales initiatives and multi-channel strategies;
customer traffic; our ability to appropriately manage our inventory
and allocation processes; our ability to leverage inventory
management and targeted promotions; the successful recruitment of
leadership and the successful transition of members of our senior
management team; changes in the political environment that create
consumer uncertainty; the risk that our investments in merchandise
or marketing initiatives may not deliver the results we anticipate;
significant changes to product import and distribution costs (such
as unexpected consolidation in the freight carrier industry, and
the ability to remain competitive with customer shipping terms and
costs pertaining to product deliveries and returns); new or
increased taxes or tariffs that could impact, among other things,
our sourcing from foreign suppliers; and significant shifts in
consumer behavior. Other risk factors are detailed from time to
time in the Company's Quarterly Reports on Form 10-Q, Annual Report
on Form 10-K and other reports filed with the Securities and
Exchange Commission. These factors should be considered in
evaluating forward–looking statements contained herein. The Company
does not undertake to publicly update or revise its forward-looking
statements even if experience or future changes make it clear that
projected results expressed or implied in such statements will not
Director, Corporate Public Relations
View original content to download
SOURCE Chico's FAS, Inc.