- Reimagined Sedan with Bold Styling, Premium Comfort and
Elevated Ride Height
- Three Grades, XLE, Limited and Platinum, All with Standard
Electronic On-Demand AWD
- Hybrid Powertrain Standard with Choice of First-Ever HYBRID MAX
or Toyota Hybrid System
- HYBRID MAX on Platinum Pairs a 2.4-L Turbo Hybrid Engine with
Rear eAxle for 340 HP
- Spacious Interior and Quiet Ride, with Standard Adaptive
Variable Suspension on Platinum
- Platinum Grade Offers Unique Bi-Tone Paint and Standard 21-inch
- Toyota's All-New Audio Multimedia System with 12.3-inch
Texas, July 15, 2022 /PRNewswire/ -- With a
striking debut, Toyota is reimagining the full-size sedan with the
all-new 2023 Toyota Crown. Built to deliver an intuitive driving
experience, this new premium sedan brings powerful acceleration and
confident handling, along with supreme comfort for a sophisticated
ride, all wrapped in a bold new design. It is also the first Toyota
sedan to offer the HYBRID MAX System, Toyota's performance hybrid
with power that drivers will feel.
Available in three grades: XLE, Limited and Platinum, Toyota
Crown will offer a choice of two different hybrid powertrains:
HYBRID MAX or the fourth generation Toyota Hybrid System (THS). The
HYBRID MAX powertrain, exclusive to the Platinum grade, is Toyota's
all-new performance hybrid that puts out a manufacturer estimated
340 net horsepower.
Paired with a 2.4-liter turbocharged engine and a direct shift
6-speed automatic transmission, HYBRID MAX produces powerful torque
at low RPM for sporty, exhilarating driving and has a
manufacturer-estimated 28 MPG combined city/highway fuel economy
rating. XLE and Limited grades are equipped with THS, a highly
efficient hybrid system with a newly developed, high-output bipolar
nickel-metal hydride battery that can achieve a
manufacturer-estimated 38 MPG combined city/highway rating.
Built on a newly developed chassis based on Toyota's GA-K
platform, Crown has a raised overall height that's nearly four
inches higher than Camry. The unique height of this sedan offers
increased road visibility, along with easy entry and exit. Its
flowing silhouette and sculpted body lines create a fresh look that
is entirely unique for its class. Altogether, the Crown package is
a combination of innovative style, performance and function.
The XLE grade comes equipped with the 2.5-liter THS, AWD, three
selectable drive modes, 19-inch alloy wheels, heated and powered
Softex and fabric front seats and our all-new Toyota Multimedia
System with 12.3-inch touchscreen and 6 speakers. It is available
in five colors: Black, Oxygen White, Magnetic Gray Metallic, Heavy
Metal and Supersonic Red, with a black interior.
The Limited grade also comes equipped with XLE features and adds
multibeam LED headlights, a fixed panoramic roof, leather-trimmed
seats that are heated and ventilated up front and heated in the
rear, 11-speaker JBL audio system, rain sensing windshield wipers
and intelligent clearance sonar along with rear cross-traffic
braking. There is also an available Advanced Technology package
that adds dark metallic 21-inch, 10-spoke alloy wheels, a birds-eye
view camera and digital key (with Remote Connect subscription).
Interior colors include black, black and chestnut and
The Platinum grade includes everything on XLE and Limited and
raises the bar with the HYBRID MAX powertrain, Adaptive Variable
Suspension, six selectable drive modes, Advanced Park and unique
21-inch machined 10-spoke alloy wheels with black accents. The
color palette adds a Toyota first bi-tone paint option, with black
paint that extends from the hood to the trunk, that can be paired
with Oxygen White, Heavy Metal, Supersonic Red or an all new,
bi-tone only Bronze Age color.
Each grade of Crown will come with Toyota's new Audio Multimedia
System and Toyota Safety Sense 3.0 standard. It is expected to
arrive in Toyota dealerships later this year.
The Crown first debuted in 1955 as the "Toyopet Crown," Toyota's
first mass produced passenger vehicle. When the first generation
was developed, Crown came to symbolize "innovation" and "pushing
the limit" within Toyota. Since then, it has gained recognition in
Japan as Toyota's premium sedan.
It was also the first Japanese car to hit American shores back in
1958, last being sold in the US in 1972.
Across the 15 generations of Crown, it has been a vehicle that
has led the way with innovative technology — pursuing value through
engineering that is one step ahead of its time. For the new Crown,
Toyota's development team once again set innovation and pushing the
limit at the core of the new generation's concept. Toyota team
members from product planning, design and engineering worked
together to identify a Crown for a new era.
The result is a completely new Toyota Crown that throws off the
conventional concepts of a sedan and takes it into a new era.
Design choices push the limit, with large-diameter wheels that give
the car a powerful style, a raised hip point for ease of ingress
and egress, and meticulous attention to detail on the inside for a
comfortable home-away-from-home. Innovation is engineered into the
new Crown with two different Hybrid powertrains available, HYBRID
MAX with responsive acceleration and THS for great fuel economy and
standard electronic on demand All Wheel Drive.
Two Hybrid Systems, Two Winning Choices
Toyota made "hybrid" synonymous with fuel efficiency more than
20 years ago with the first Prius. Today, Toyota continues to
expand its hybrid lineup and overall electrified vehicle offerings,
with Crown bringing the number of Toyota electrified vehicles to
16. The Toyota Crown innovates on the hybrid front with another
first for Toyota sedans, the HYBRID MAX System. This new system is
designed to deliver smooth and powerful torque-filled acceleration,
while keeping an eye on efficiency.
HYBRID MAX combines a 2.4-liter inline 4-cylinder turbo engine
tuned to hit peak torque between 2000-3000 RPM, with a front
electric motor that helps maximize torque production. A rear wheel
eAxle that's equipped with a high output water-cooled electric
motor is combined with the hybrid engine to directly transmit force
to all four wheels, ensuring a thrilling throttle response and
linear acceleration throughout the power band.
The fourth-generation Toyota Hybrid System in the Toyota Crown
combines a high-efficiency 2.5-liter DOHC four-cylinder engine with
two electric motors in a highly compact system. The gas engine
employs Variable Valve Timing-intelligent by Electric motor
(VVT-iE) on the intake camshaft, and VVT-i on the exhaust camshaft.
The variable range for the valve timings of both the intake and
exhaust are set to maximize both fuel consumption and output.
THS-equipped vehicles feature selectable NORMAL, ECO and SPORT
driving modes that let the driver tailor the Toyota Crown's
performance personality. SPORT mode improves and sharpens throttle
response, making hybrid driving more fun. ECO mode changes the
throttle and environmental logic to help the driver focus on
maximizing mileage from the fuel and battery, while NORMAL mode is
ideal for everyday driving. Additionally, an EV (Electric Vehicle)
mode allows electric-only driving at low speeds for short
The HYBRID MAX equipped Platinum grade receives a more
comprehensive drive mode selection – which not only includes
NORMAL, ECO and SPORT but adds three drive modes: SPORT+ mode that
provides an emphasis on steering response, flat cornering and a
sense of stability, COMFORT mode that provides a more supple drive
that emphasizes passenger comfort and a CUSTOM mode that enables
drivers to adjust system settings individually, creating a safe
profile that suites their driving habits.
All-Wheel Drive at its Smartest
The 2023 Toyota Crown comes standard with Toyota's Electronic
On-Demand All-Wheel Drive. The XLE and Limited grades come with
E-Four AWD and the Platinum grade comes with E-Four Advanced, two
highly efficient systems that take maximum advantage of the hybrid
powertrain's benefits. Instead of using a transfer case and
driveshaft to the rear wheels, Electronic On-Demand AWD employs a
separate rear-mounted electric motor to power the rear wheels when
E-Four AWD achieves stable performance by driving the rear
wheels with a rear motor, to provide traction when needed in
slippery conditions. Toyota Crown uses the latest evolution of this
system and strengthens the driving force of the rear motor compared
to the conventional E-Four, enhancing stability when cornering. The
front and rear wheel driving force distribution is precisely
controlled to the front and rear wheels between 100:0 and 20:80,
ensuring both enhanced fuel efficiency and comfortable driving
E-Four Advanced AWD, paired with HYBRID MAX on the Platinum
grade, delivers power to the front and rear wheels via a front
mounted hybrid motor and to rear wheels through a rear-mounted
eAxle electric motor. This system helps ensure stable AWD
performance and satisfying acceleration thanks to being paired with
a direct shift six-speed automatic transmission. On the E-Four
Advanced system, the front and rear wheel drive force is precisely
controlled between 70:30 and 20:80. The rear motor, which generates
power through water cooling, makes it possible to maximize torque
to the rear wheels. This new AWD system enhances the drive force of
the rear wheels and provides the feel of rear-wheel-drive
maneuverability, straight line stability, comfortable turning and
Toyota Crown offers either a direct shift six-speed automatic
transmission (Platinum grade only) or an electronically controlled
Continuously Variable Transmission (eCVT) (XLE and Limited).
The Platinum grade's direct-shift six speed transmission
provides responsive acceleration thanks to Toyota's new Hydraulic
multi plate wet start clutch. A combination of technologies works
together to ensure enhanced accelerator operation and vehicle
response. The six speed AT also applies the assistance of the motor
generator within the HYBRID MAX system, minimizing shift drop
across the power band. Drivers can also throw the shifter into
fixed gear mode, for paddle shifted fun.
The eCVT on the XLE and Limited Grade uses a shift-by-wire
system that shifts gears electronically, providing smart shift
operation with a single action. Paired with the THS front and rear
hybrid transaxle, Toyota Crown's powertrain provides low fuel
consumption and low noise. Aspects that manage fuel efficiency
include an optimized gear ratio and a deceleration mechanism to
reduce gear engagement loss.
Smooth Operator, Ready to Ride
Toyota Crown is built around a version of the Toyota New Global
Architecture K (TNGA-K) platform that underpins some of the
company's sedans and crossovers. As such, Crown delivers the best
of both worlds: sedan driving comfort and crossover-like ride
height. Crown's overall height comes in at 60.6 inches, compared to
56.9 for Camry, its overall length is 194 inches, width is 72.4
inches, and wheelbase 112.2 inches. The TNGA-K platform also allows
front strut and rear multi-link suspension tuning that helps foster
handling agility while providing a supple, quiet ride.
The Platinum grade comes equipped with a standard Adaptive
Variable Suspension. AVS components have been tuned to support the
high output of 2.4 L Turbo Hybrid Engine and eAxle. Crown's AVS
uses variable oil pressure shock absorbers. This system
automatically controls the friction within the absorber when
turning, controlling the damping force, reducing pitch at high
drive torque and minimizing the effects of bumpy roads. A linear
solenoid type actuator is also equipped on the system to minimize
body pitch and roll.
For all grades, Toyota engineers developed a suspension system
that provides comfortable maneuverability and a relaxing ride.
Front suspension components include a MacPherson-type strut and a
new method for fastening the steering gear, enabling rigid, direct
handling that also reduces noise and vibration. A newly developed
multi-link rear suspension with higher rigidity helps ensure a
faster response to drive torque. Rear suspension arm placement was
also optimized to suppress changes in the vertical posture,
contributing to a flat driving feeling and enhanced texture.
Toyota Crown's handling is bolstered by an electronically
controlled brake system featuring Active Cornering Assist (ACA),
which engages the stability control to reduce understeer in certain
cornering situations, so the driver feels the enhanced agility, not
the system's operation.
The combination of large-diameter tires and wheels helps give
the Toyota Crown its "lift-up" style. The XLE and Limited grades
ride on 19-inch multi-spoke two-tone alloy wheels. Limited has
available 21-inch 10-spoke dark metallic alloy wheels as part of
the Advanced Tech package. The Platinum comes standard with 21-inch
machined 10-spoke alloy wheels with black accents.
First Class Cabin
Toyota Crown provides exemplary comfort with standard 8-way
power adjustable driver and front passenger seats. Front seat
adjustments include slide, recline, tilt, height adjust and lumbar
support (driver seat only). Rear seats include ample cushioning and
bolster support for maximum enjoyment.
The Toyota Crown comes with standard heated front seats that can
be adjusted to three levels. Limited and Platinum add standard
ventilated front seats and heated rear seats to the list of
creature comforts. The seats are not only comfortable, but stylish,
with black Softex® and fabric seating on the XLE and
leather-trimmed seating standard on the Limited and Platinum
Dual zone climate control is also standard for all grades. A
thin, attractive illuminated control panel runs along the
dashboard, just below the multimedia screen, with frequently used
functions placed on the lower row keyboard switches. All Crown
grades also receive a 12.3-inch color MID. Drivers can select
different displays with the push of a button, including a Hybrid
System Indicator showing the driver system output and regeneration
status to encourage eco-driving habits. As used on other Toyota
hybrid models, the display suggests the optimal acceleration amount
for eco driving.
The Crown Platinum and Limited grades include a standard
panoramic moonroof. For added function and ambience, in-cabin LED
lighting adds a premium feel. Illumination, out of consideration
for visibility and operability, includes overhead and front/rear
footwell lighting, and cup holders, USB ports and door handles also
receive lit accents.
Crown has drivers and passengers plugged-in when it comes to
charging devices. On the driver's side, a vertical-type wireless Qi
charging with enhanced space efficiency comes standard. There is
also a standard USB-Type A and 12V charging port inside the
console. A separate dual USB-Type C terminal is also standard on
the passenger side, with the insertion port intentionally pointing
to the passenger seat. For rear seat passengers, two USB-Type C
ports are standard.
To aid outward visibility, the Platinum grade comes standard
with Bird's Eye View Camera with Perimeter Scan, which provides a
panoramic overhead view of the vehicle's surroundings. Bird's Eye
View is available as part of the Advanced Tech Package on the
The standard backup camera features projected path and dynamic
gridlines. For additional convenience, Limited and Platinum come
standard with a Smart Key System that works on all four doors.
A Sanctuary on the Road
For customers who seek premium experiences in a vehicle, keeping
unwanted noise out is paramount. The 2023 Toyota Crown's cabin
brings that priority quietly home. Rather than simply aiming at a
"numbers" goal for sound level (decibels), Toyota engineers created
a calm atmosphere conducive to enjoying easy conversation or
hearing music in cleaner detail.
The high-strength TNGA-K platform is the first defense against
noise intrusion, curbing vibration through the steering, floor and
structure. Suspension tuning resists road surface disturbances and
tire noise is reduced via strategically placed insulation and
thoughtful tire/wheel construction.
That's just the beginning.
Acoustic glass adds a sound-blocking barrier and absorbing
insulation and body sealing material are placed throughout the
structure, under the carpeting and above the headliner. The
materials and their placement were optimized to minimize noise in
the frequencies that typically interfere with conversation.
As one example, a sound absorbing pad is placed between the
engine bay and cabin to reduce road and engine noise. Engineers
also undertook extensive analysis of noise transmission paths and
filled spaces around door frames, window openings and wiring
harnesses for enhanced cabin quietness. Even the inner rocker and
bulkhead are connected with adhesive for maximum noise control.
Next Gen Toyota Audio Multimedia
All Toyota Crown models feature Toyota's all-new, North American
developed Audio Multimedia system. Featuring a 12.3-inch
touchscreen, the system offers an improved user experience and a
wide range of enhanced connectivity and convenience features,
including being Over-the-Air (OTA) updatable. Users can interact
with the new system's design through touch and voice activation.
With Intelligent Assistant available through Drive Connect*, simple
phrases like "Hey Toyota" awakens the system for voice-activated
commands to search for directions, find Points of Interest (POI),
adjust audio controls, change the cabin temperatures and more.
The cloud-based native navigation system also offered through
Drive Connect allows for real-time Over-the-Air updates for mapping
and Points of Interest (POI), and Google POI data is integrated to
ensure up-to-date search capability.
The XLE grade features a 6-speaker sound system that provides
clean, powerful sound for all types of music. On Limited and
Platinum, standard is an audiophile-worthy JBL Premium Audio System
with 11 speakers, including a rear subwoofer, powered by an
8-channel amplifier. It was acoustically tuned for Toyota Crown to
match unique vehicle characteristics.
Toyota Audio Multimedia allows for simultaneous dual Bluetooth
phone connectivity with support for wireless Apple CarPlay® and
Android Auto™ capability. A Wi-Fi Connect subscription offers 4G
connectivity for up to five devices. Adding to the already robust
offering of audio playback ability with HD Radio, USB data and a
SiriusXM® Platinum Plan 3-month trial subscription, Wi-Fi Connect
also enables the Integrated Streaming feature, providing the
ability to link your separate Apple Music® and Amazon Music
subscriptions to the vehicle for onboard control.
The Toyota Crown also offers a host of additional Connected
Services. A Safety Connect 1-year trial includes an Emergency
Assistance Button (SOS), 24/7 Enhanced Roadside Assistance,
Automatic Collision Notification, Stolen Vehicle Locator and
Collision Assistance. A Service Connect 3 -year trial provides
drivers the capability of receiving Vehicle Health Reports,
Maintenance Alerts and reminders.
A Digital Key is offered on the Platinum and as part of the
Advanced Technology package on the Limited grade. With an active
Remote Connect subscription, drivers can use the Digital Key via
the Toyota app and allow passive entry unlock on front doors and
trunk or push start using smartphone as key. The Digital Key also
provides the ability to share keys with friends and family.
Advanced Park, Safety & Other Technology
Standard on the Platinum grade is Toyota's Advanced Park System.
Sensors identify an open parking space, then control steering,
shifting, acceleration and braking for hands-free parallel or
reverse/forward perpendicular parking.
All Toyota Crown grades come standard with Toyota Safety Sense
3.0 (TSS 3.0), which includes enhancements made possible by system
sensors with improved detection capability. The Pre-Collision
System with Pedestrian Detection is capable of detecting
motorcyclists and guardrails in certain conditions. When making a
turn or approaching an intersection, the system is designed to
detect certain forward or laterally approaching vehicles and
provides audio/visual alerts and automatic braking in certain
Toyota Crown will be equipped with Dynamic Radar Cruise Control
(DRCC). Improved lane recognition delivers refined performance of
Lane Departure Alert with Steering Assist and Lane Tracing Assist.
Lane Departure Alert with Steering Assist is designed to notify the
driver via audible and visual alerts and slight steering force if
it senses the vehicle is leaving the lane without engaging a turn
signal. When DRCC is set and engaged, Lane Tracing Assist uses
visible lane markers or a preceding vehicle to help keep the
vehicle centered in its lane.
Automatic High Beams are designed to detect preceding or
oncoming vehicles and automatically switch between high beam and
low beam headlights. Road Sign Assist is designed to recognize
certain road sign information using a forward-facing camera and
display it on the multi-information display (MID).
Toyota's Rear Seat Reminder comes standard on all Toyota Crown
grades. The feature can note whether a rear door was opened after
the vehicle has been turned on, with a reminder message in the
instrument cluster after the engine is turned off, accompanied by
In addition to the TSS 3.0 system, other standard safety
features on the Crown include Blind Spot Monitor (BSM), which is
designed to help detect and warn you of vehicles approaching or
positioned in the adjacent lanes, and Rear Cross Traffic Alert
(RCTA) for added peace of mind by helping to detect vehicles
approaching from either side while backing out and alerting you
with a visual and audible warning. Hill Start Assist Control (HAC)
also comes standard.
Toyota Crown comes with a one-year trial subscription of Toyota
Safety Connect® at no additional cost — which includes Emergency
Assistance, Stolen Vehicle Locator, Roadside Assistance and
Automatic Collision Notification.
Toyota Limited Warranty
Toyota's 36-month/36,000 mile basic new-vehicle warranty applies
to all components other than normal wear and maintenance items.
Additional 60-month warranties cover the powertrain for 60,000
miles and against perforation from corrosion for 60 months with no
mileage limitation. Hybrid-related components that require repairs
needed to correct defects in materials or workmanship are covered
for 8 years/100,000 miles, whichever comes first from original date
of first use when sold as new. The hybrid battery is covered for 10
years/150,000 miles, whichever comes first, and is transferable
The 2023 Toyota Crown also comes with ToyotaCare, a
complimentary plan covering normal factory-scheduled maintenance,
for two years or 25,000 miles, whichever comes first, and 2 years
of Roadside Assistance, regardless of mileage.
Toyota (NYSE:TM) has been a part of the cultural fabric in
the U.S. for more than 60 years, and is committed to advancing
sustainable, next-generation mobility through our Toyota and Lexus
brands, plus our nearly 1,500 dealerships.
Toyota directly employs more than 39,000 people in the U.S.
who have contributed to the design, engineering, and assembly of
nearly 32 million cars and trucks at our nine manufacturing plants.
By 2025, Toyota's 10th plant in North
Carolina will begin to manufacture automotive batteries for
electrified vehicles. With more electrified vehicles on the road
than any other automaker, a quarter of the company's 2021 U.S.
sales were electrified.
To help inspire the next generation for a career in
STEM-based fields, including mobility, Toyota launched its virtual
education hub at www.TourToyota.com with an immersive
experience and chance to virtually visit many of our U.S.
manufacturing facilities. The hub also includes a series of free
STEM-based lessons and curriculum through Toyota USA Foundation partners, virtual field trips
and more. For more information about Toyota, visit
For customer inquiries, please call
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SOURCE Toyota Motor North America