WINNIPEG, MB, Aug. 23,
2022 /PRNewswire/ - Pollard Banknote
Limited (TSX: PBL) ("Pollard Banknote") is excited to
announce that Guy Fieri, Emmy
Award-winning television host and one of the world's most iconic
culinary stars, has joined its portfolio of licensed games for use
on printed instant tickets.
Chef, restaurateur, and New York
Times bestselling author Guy
Fieri is truly one of a kind. He is globally adored for his
love of food and his deep appreciation for the hardworking people
in the restaurant industry, and, in 2019, the dynamic TV show host
received a coveted star on the celebrated Hollywood Walk of Fame.
Additionally, Guy and his team at Knuckle Sandwich, LLC have
created a thriving food and beverage empire. His most recent
creation is Flavortown Kitchen, a 175-location delivery-only
restaurant brand which offers Guy's real-deal flavors to complement
his 80+ scratch kitchen restaurant concepts worldwide.
In February of 2022, the Mayor of Flavortown made his first-ever
half-time commercial appearance during Super Bowl LVI, which had an
estimated audience of over 208 million viewers and helped to propel
his popularity to new heights. With his signature style and over
6.6 million followers across various social media platforms,
Guy Fieri has established a
wholesome brand that prioritizes food, fun, and philanthropy,
providing an excellent fit with the lottery industry, and instant
tickets, in particular.
"Pollard Banknote strives to deliver entertaining, exciting, and
diverse brands to our lottery clients, and we are confident that
the endless possibilities presented by Guy
Fieri instant tickets, in terms of both art design and
prizing, will be well received," said Brad
Thompson, Vice President, Sales & Marketing, Pollard
Banknote. "Guy Fieri's instantly
recognizable persona, coupled with his extensive philanthropic
endeavors, align well with lotteries looking to launch dynamic new
instant tickets that will boost returns to good causes."
To support strong sales and engagement, Pollard Banknote's
Licensed Games team offers lotteries a comprehensive turnkey
program that includes the design, programming, and printing of
themed tickets, as well as various optional enhancements such as
second chance draws, merchandise prizing, experiential prizing, POS
programs, and digital marketing.
Name and Images of Guy Fieri and
Flavortown used with permission © and ™. All Rights Reserved.
Guy Fieri, the Guy! Logo and
Flavortown are registered trademarks of Knuckle Sandwich, LLC.
About Pollard Banknote
Pollard Banknote is a leading lottery partner to more than 60
lotteries worldwide, providing high quality instant ticket
products, licensed games, in-lane ticket options, and sales-driving
merchandising solutions from its Schafer Retail Solutions +
portfolio. It also offers a full suite of digital offerings,
ranging from world-class game apps to comprehensive player
engagement and iLottery solutions, including strategic marketing
and management services. The company is a proven innovator and has
decades of experience helping lotteries to maximize player
engagement, sales, and proceeds for good causes. Pollard Banknote
also provides pull-tab tickets, bingo paper, ticket vending
machines, and its Diamond Game and
Compliant Gaming electronic games and devices to charitable and
other gaming markets in North
America. Established in 1907, Pollard Banknote is owned
approximately 64.3% by the Pollard family and 35.7% by public
shareholders, and is publicly traded on the TSX (PBL). For more
information, please visit our website at
www.pollardbanknote.com.
Forward-looking
Statements
Certain statements in this press release may constitute
"forward-looking" statements and information, which involve known
and unknown risks, uncertainties, and other factors that may cause
actual results, performance, or achievements to be materially
different from any future results, performance, or achievements
expressed or implied by such forward-looking statements. When used
in this document, such statements include such words as "may,"
"will," "expect," "believe," "plan," and other similar terminology.
These statements reflect management's current expectations
regarding future events and operating performance and speak only as
of the date of this document. There should not be an expectation
that such information will in all circumstances be updated,
supplemented, or revised whether as a result of new information,
changing circumstances, future events, or otherwise.
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SOURCE Pollard Banknote Limited