- Reimagined Sedan with Bold Styling, Premium Comfort and
Elevated Ride Height
- Three Grades, XLE, Limited and Platinum, All with Standard
- Hybrid Powertrain Standard with Choice of First-Ever Hybrid MAX
or Toyota Hybrid System
- Hybrid MAX combines a 2.4-L Turbo Hybrid Engine with Rear eAxle
for 340 HP and 400 lb-ft. of torque
- Spacious Interior and Quiet Ride; Standard Adaptive Variable
Suspension on Platinum
- Platinum Grade Offers Unique Bi-Tone Paint and Standard 21-inch
- Toyota's All-New Audio Multimedia System with 12.3-inch
NASHVILLE, Tenn., Oct. 25,
2022 /PRNewswire/ -- With a look that's entirely
unique for its class, the all-new 2023 Toyota Crown brings
bold style to the top of the Toyota sedan lineup. With massive
wheels, a flowing silhouette and unique paint options, it is a ride
that is ready to stand out from the crowd. Toyota Crown brings
ample style and the added confidence of standard AWD and the choice
of two electrified Toyota powertrains, including the first-ever
Hybrid MAX system.
Available in three grades: XLE, Limited and Platinum, Toyota
Crown will offer a choice of two different hybrid powertrains:
Hybrid MAX or the Toyota Hybrid System (THS). Hybrid MAX is
Toyota's all-new performance hybrid that puts out a manufacturer
estimated 340 net horsepower and a net 400 lb-ft. of torque.
Exclusive to the Platinum grade, it pairs front and rear electric
motors with a 2.4-liter turbocharged engine and direct shift
6-speed automatic transmission. Hybrid MAX produces powerful torque
at low RPM for sporty, exhilarating driving and has an
EPA-estimated 30 MPG combined city/highway fuel economy rating.
The XLE and Limited grades are equipped with the Toyota Hybrid
system that pairs front and rear electric motors with a 2.5-liter
engine. This highly efficient hybrid system can achieve an
EPA-estimated 41 MPG combined city/highway rating. The system's
nickel-metal hydride battery output has increased to support
responsive acceleration at low speeds and provide a satisfying
Built on Toyota's GA-K platform (TNGA-K), the all-new Toyota
Crown has an elevated stance that comes in-part from standard
19-inch or available 21-inch wheels – the largest ever on a Toyota
sedan. The large diameter wheels lift Toyota Crown up, giving the
car a strong presence that also helps drivers get a clear view of
the road. The height also elevates the vehicle's hip
point, the pivot point between the torso and upper legs,
measuring at about 25-inches and enables easy vehicle entry and
Toyota Crown's vibe throws off the conventions of the typical
sedan with a side profile that flows to a broad rear end. The
dynamic body style is amplified by rounded and sweeping character
lines which give it a launch ready, head-turning look. On the
inside, its spacious cabin has a premium feel that offers unique
color combinations and available leather seating. And a full
digital display, piano key controls, vertical wireless charging
port and the new Toyota Audio Multimedia system with available
11-speaker JBL Premium audio system pack in tech and
Available colors include Black, Oxygen White, Magnetic Gray
Metallic, Heavy Metal and Supersonic Red. A unique bi-tone paint is
available on the Platinum grade, pairing black paint that extends
from tip to tail, with a pairing choice of Oxygen White, Heavy
Metal, Supersonic Red or an all new, bi-tone only Bronze Age
Toyota Crown comes well-equipped at a Manufacturers Suggested
Retail Price (MSRP) starting at $39,950 for the XLE grade, $45,550 for the Limited grade and $52,350 for the Platinum grade. Toyota Crown is
expected to arrive at Toyota dealerships in early 2023.
Three Grades, All Hybrid and All
With three grades to choose from and two unique hybrid
powertrains, Toyota Crown brings a unique combination of style,
comfort and performance.
The XLE grade comes equipped with the 2.5-liter Toyota Hybrid
System, Electronic On-Demand All-Wheel Drive, three selectable
drive modes, 19-inch alloy wheels, heated and powered woven fabric
front seats and the all-new Toyota Multimedia System with 12.3-inch
touchscreen and 6 speakers.
The Limited grade also comes equipped with XLE features and adds
multibeam LED headlights, a fixed panoramic roof, leather seats
that are heated and ventilated up front and heated in the rear,
11-speaker JBL Premium audio system, rain sensing windshield wipers
and Front and Rear Parking Assist with Automatic Braking (PA w/AB).
There is also an available Advanced Technology package that adds
dark metallic 21-inch, 10-spoke alloy wheels, a Panoramic View
Monitor and digital key (with Remote Connect subscription).
Interior colors include Black, Black and Chestnut and
The Platinum grade includes everything on XLE and Limited and
raises the bar with the Hybrid MAX powertrain, Full-Time Electronic
All-Wheel Drive, Adaptive Variable Suspension, six selectable
drive modes, Advanced Park, unique 21-inch machined 10-spoke
alloy wheels with black accents and the available bi-tone paint
All Crown grades will come with Toyota's new Audio Multimedia
System and Toyota Safety Sense 3.0 standard.
Toyota made "hybrid" synonymous with fuel efficiency more than
20 years ago with the first-generation Prius. Today, Toyota
continues to expand its hybrid lineup and overall electrified
vehicle offerings with Crown, bringing the number of Toyota
electrified vehicles to 16.
The Toyota Crown innovates on the hybrid front with another
first for Toyota sedans, the Hybrid MAX System. This new system is
designed to deliver smooth and powerful torque-filled acceleration
for a 0-60 time of 5.7 seconds, while also keeping an eye on fuel
efficiency with a 30 MPG combined rating.
Hybrid MAX combines a 2.4-liter inline 4-cylinder turbo engine,
tuned to hit peak torque between 2000-3000 RPM, with a front
electric motor that helps maximize torque production. A rear wheel
eAxle that includes a high output water-cooled electric motor is
coupled with the hybrid system to directly transmit force to all
four wheels, ensuring a thrilling throttle response and linear
acceleration throughout the power band.
Also available is the fourth-generation Toyota Hybrid System,
which combines a high-efficiency 2.5-liter DOHC four-cylinder
engine with two electric motors in a highly compact system. The gas
engine employs Variable Valve Timing-intelligent by Electric motor
(VVT-iE) on the intake camshaft, and VVT-i on the exhaust camshaft.
The variable range for the valve timings of both the intake and
exhaust are set to maximize both fuel consumption and output.
Toyota Crown offers either a direct shift six-speed automatic
transmission (Platinum grade only) or an electronically controlled
Continuously Variable Transmission (eCVT) on the XLE and Limited
The Platinum grade's direct-shift six speed transmission
provides responsive acceleration thanks to Toyota's new Hydraulic
multi plate wet start clutch. A combination of technologies works
together to enhance accelerator operation and vehicle response. The
six speed AT also applies the assistance of the motor generator
within the Hybrid MAX system, minimizing shift drop across the
power band. Drivers can also throw the shifter into fixed gear
mode, for paddle-shifted fun.
The eCVT on the XLE and Limited Grade shifts gears
electronically, providing smart shift operation with a single
action. Paired with the THS front and rear hybrid transaxle, Toyota
Crown's powertrain provides low fuel consumption and low noise.
Aspects that manage fuel efficiency include an optimized gear ratio
and a deceleration mechanism to reduce gear engagement loss.
THS-equipped vehicles feature selectable NORMAL, ECO and SPORT
driving modes that let the driver tailor the Toyota Crown's
performance personality. SPORT mode improves and sharpens throttle
response, making hybrid driving more fun. ECO mode changes the
throttle and environmental logic to help the driver focus on
maximizing mileage from the fuel and battery, while NORMAL mode is
ideal for everyday driving. Additionally, an EV (Electric Vehicle)
mode allows electric-only driving at low speeds for short
The Hybrid MAX equipped Platinum grade receives a more
comprehensive drive mode selection – which not only includes
NORMAL, ECO and SPORT but adds three drive modes: SPORT+ mode that
provides an emphasis on steering response, flat cornering and a
sense of stability, COMFORT mode that provides a more supple drive
that emphasizes passenger comfort and a CUSTOM mode that enables
drivers to adjust system settings individually, creating a safe
profile that suites their driving habits.
All-Wheel Drive at its
The XLE and Limited grades come standard with Toyota's
Electronic On-Demand All-Wheel Drive and the Platinum grade comes
with Full-time Electronic All-Wheel Drive, two highly efficient
systems that take maximum advantage of the hybrid powertrain's
Instead of using a transfer case and driveshaft to the rear
wheels, Electronic On-Demand AWD on the XLE and Limited grades
employs a separate rear-mounted electric motor to power the rear
wheels when needed. Electronic On-Demand AWD achieves stable
performance by driving the rear wheels with a rear motor, to
provide traction when needed in slippery conditions. The front and
rear wheel driving force distribution is precisely controlled to
the front and rear wheels between 100:0 and 20:80, for enhanced
fuel efficiency and comfortable driving performance.
On the Platinum grade, Full-Time Electronic AWD paired with
HYBRID MAX delivers power to the front and rear wheels via a front
mounted hybrid motor and a rear-mounted, eAxle electric motor. This
system supports stable AWD performance and satisfying acceleration
thanks to being paired with a direct shift six-speed automatic
transmission. Full-Time Electronic All-Wheel Drive adjusts
between a 70:30 and 20:80 front- and rear-wheel power split,
depending on the driving situation. This new AWD system enhances
the drive force of the rear wheels and provides the feel of
rear-wheel-drive maneuverability, straight line stability and
Handling and Stability
While Crown's overall height stands out, coming in at 60.6-in.
compared to 56.9-in. for Camry, Toyota engineers also wanted its
ride to provide confident handling and supreme comfort.
A combination of lightweight, high-strength materials, like a
ring frame structure, a combination of plate spot and laser welds
on the body, and the use of structural adhesive support rigidity.
The steering gearbox is mounted directly to the suspension member
for a direct steering feel that minimizes line correction. And
aero-stabilizing underbody panels with a "stepped" texture help
control airflow under the car, supporting downforce for a firmly
To help keep driver and passenger sight lines stable, Toyota
Crown's suspension consists of a MacPherson-type strut in the front
and newly developed multilink rear suspension in the rear. Swing
valve shock absorbers are equipped on the Limited and XLE grade and
an Adaptive Variable Suspension comes standard on the Platinum
grade. Each option is intended to give Crown a smooth ride that
minimizes head movement.
The Platinum grade's Adaptive Variable Suspension components
have been tuned to support the high output of the 2.4-liter Turbo
Hybrid Engine and eAxle. Crown's AVS uses variable oil pressure
shock absorbers. This system automatically controls the friction
within the absorber when turning, controlling the damping force,
reducing pitch at high drive torque and minimizing the effects of
bumpy roads. A linear solenoid type actuator is also equipped on
the system to minimize body pitch and roll. AVS tuning also changes
based on the selected drive mode of NORMAL, ECO, SPORT, SPORT+,
COMFORT or CUSTOM, adjusting the damping force and balancing
steering response, stability control and ride comfort.
Reducing vibrations felt by the driver and passengers was also
an important element of Toyota Crown's ride comfort. Suspension
tuning was optimized to minimize vibration by using a soft
suspension bushing and a dynamic damper on the front suspension.
Polyurethane coated coil springs in the front help provide a smooth
ride and high-damping structural adhesive on the body and
reinforced seat mounting points reduces shake generated by the
Toyota Crown's handling is bolstered by an electronically
controlled brake system featuring Active Cornering Assist (ACA),
which engages the stability control to reduce understeer in certain
cornering situations, so the driver feels the enhanced agility, not
the system's operation.
First Class Cabin
Toyota Crown provides exemplary comfort with standard 8-way
power adjustable driver and front passenger seats. Front seat
adjustments include slide, recline, tilt, height adjust and lumbar
support (driver seat only). Rear seats include ample cushioning and
bolster support for maximum enjoyment.
The Toyota Crown comes with standard heated front seats that can
be adjusted to three levels. Limited and Platinum add standard
ventilated front seats and heated rear seats to the list of
creature comforts. The seats offer comfort and style, with Softex
and black woven fabric seating on the XLE, and leather seats
standard on the Limited and Platinum grades.
Dual zone climate control, standard for all grades, is accessed
via a thin illuminated control panel that runs along the dashboard,
just below the multimedia screen, along with other frequently used
functions. All Toyota Crown grades also receive a 12.3-inch color
MID. Drivers can select different displays with the push of a
button, including a Hybrid System Indicator showing the driver
system output and regeneration status to encourage eco-driving
habits. As used on other Toyota hybrid models, the display suggests
optimal amounts of acceleration for eco driving.
Toyota Crown Platinum and Limited grades include a standard
fixed panoramic moonroof. For added function and ambience, in-cabin
LED lighting adds a premium feel. Illumination includes overhead
and front/rear footwell lighting, cup holders, USB ports and door
Toyota Crown has drivers and passengers plugged-in when it comes
to charging devices. On the driver's side, a vertical-type wireless
Qi charger with enhanced space efficiency comes standard. There is
also a standard USB-Type A and 12V charging port inside the
console. A separate dual USB-Type C terminal is also standard on
the passenger side, with the insertion port intentionally pointing
to the passenger seat. For rear seat passengers, two USB-Type C
ports are standard.
To aid outward visibility, the Platinum grade comes standard
with Panoramic View Monitor, which provides a 360-degree overhead
view of the vehicle's surroundings. The Panoramic View Monitor is
available as part of the Advanced Tech Package on the Limited
grade. The standard backup camera features projected path and
dynamic gridlines. For additional convenience, Limited and Platinum
come standard with a Smart Key System that works on all four
A Sanctuary on the Road
For customers who seek premium experiences in a vehicle, keeping
unwanted noise out is paramount. The 2023 Toyota Crown's cabin
brings that priority quietly home. Rather than simply aiming at a
"numbers" goal for sound level (decibels), Toyota engineers created
a calm atmosphere conducive to enjoying easy conversation or
hearing music in cleaner detail.
The high-strength TNGA-K platform is the first defense against
noise intrusion, curbing vibration through the steering, floor and
structure. Suspension tuning resists road surface disturbances and
tire noise is reduced via strategically placed insulation and
thoughtful tire/wheel construction. Engineers also undertook
extensive analysis of noise transmission paths and filled spaces
around door frames, window openings and wiring harnesses for
enhanced cabin quietness. Even the inner rocker and bulkhead are
connected with adhesive to minimize noise.
The Toyota Crown also uses acoustic glass as a sound-blocking
barrier in the cabin. And insulation and body sealing material are
placed throughout the structure, between the engine bay and cabin,
under the carpeting and above the headliner. The materials and
their placement were optimized to minimize noise in the frequencies
that typically interfere with conversation.
Next Gen Toyota Audio
All Toyota Crown models feature Toyota's all-new, North American
developed Audio Multimedia system. Featuring a 12.3-inch
touchscreen, the system offers an improved user experience and a
wide range of enhanced connectivity and convenience features,
including being Over-the-Air (OTA) updatable. Users can interact
with the new system's design through touch and voice activation.
With Intelligent Assistant available through Drive
Connect1, simple phrases like "Hey Toyota" awakens the
system for voice-activated commands to search for directions, find
Points of Interest (POI), adjust audio controls, change the cabin
temperatures and more.
The cloud-based native navigation system also offered through
Drive Connect allows for real-time Over-the-Air updates for mapping
and Points of Interest (POI), and Google POI data is integrated to
ensure up-to-date search capability.
The XLE grade features a 6-speaker sound system that provides
clean, powerful sound for all types of music. On Limited and
Platinum, standard is an audiophile-worthy JBL Premium Audio System
with 11 speakers, including a rear subwoofer, powered by an
8-channel amplifier. It was acoustically tuned for Toyota Crown to
match unique vehicle characteristics.
Toyota Audio Multimedia allows for simultaneous dual Bluetooth
phone connectivity with support for wireless Apple CarPlay® and
Android Auto™ capability. A Wi-Fi Connect subscription offers 4G
connectivity for up to five devices. Adding to the already robust
offering of audio playback ability with HD Radio, USB data and a
SiriusXM® Platinum Plan 3-month trial subscription, Wi-Fi Connect
also enables the Integrated Streaming feature, providing the
ability to link your separate Apple Music® and Amazon Music
subscriptions to the vehicle for onboard control.
The Toyota Crown also offers a host of additional Connected
Services. A Safety Connect trial of up to
10-years 2 includes an Emergency Assistance
Button (SOS), 24/7 Enhanced Roadside Assistance, Automatic
Collision Notification, Stolen Vehicle Locator and Collision
Assistance. A Service Connect trial 2 of up to 10
years provides drivers with the capability of receiving Vehicle
Health Reports, Maintenance Alerts and reminders.
With a Remote Connect subscription, a Digital Key is standard on
the Platinum grade and available as part of the Advanced Technology
package on the Limited grade. An active Remote Connect subscription
allows drivers to access the Digital Key via the Toyota app to
unlock the doors and trunk or start the vehicle using a smartphone
as a key. The Digital Key also provides the ability to share keys
with friends and family.
Advanced Park, Safety & Other
Standard on the Platinum grade is Toyota's Advanced Park System.
Sensors identify an open parking space, then once selected by the
driver, the system controls steering, shifting, acceleration and
braking for hands-free parallel or reverse/forward perpendicular
All Toyota Crown grades come standard with Toyota Safety Sense
3.0 (TSS 3.0), which includes enhancements made possible by system
sensors with improved detection capability. The Pre-Collision
System with Pedestrian Detection is capable of detecting
motorcyclists and guardrails in certain conditions. When making a
turn or approaching an intersection, the system is designed to
detect certain forward or laterally approaching vehicles and
provides audio/visual alerts and automatic braking in certain
Toyota Crown will be equipped with Full-Speed Range Dynamic
Radar Cruise Control (DRCC). Improved lane recognition delivers
refined performance of Lane Departure Alert with Steering Assist
and Lane Tracing Assist. Lane Departure Alert with Steering Assist
is designed to notify the driver via audible and visual alerts and
slight steering force if it senses the vehicle is leaving the lane
without engaging a turn signal. When DRCC is set and engaged, Lane
Tracing Assist uses visible lane markers or a preceding vehicle to
help keep the vehicle centered in its lane.
Automatic High Beams are designed to detect preceding or
oncoming vehicles and automatically switch between high beam and
low beam headlights. Road Sign Assist is designed to recognize
certain road sign information using a forward-facing camera and
display it on the multi-information display (MID).
New for TSS 3.0 is Proactive Driving Assist. When operating
conditions are met, this system provides gentle braking and/or
steering to help support driving tasks such as distance control
between your vehicle and a preceding vehicle, pedestrian or
In addition to the TSS 3.0 system, other standard safety
features on the Crown include Blind Spot Monitor (BSM), which is
designed to help detect and warn you of vehicles approaching or
positioned in the adjacent lanes, and Rear Cross Traffic Alert
(RCTA) for added peace of mind by helping to detect vehicles
approaching from either side while backing out and alerting you
with a visual and audible warning.
Toyota's Rear Seat Reminder comes standard on all Toyota Crown
grades. The feature can note whether a rear door was opened after
the vehicle has been turned on, with a reminder message in the
instrument cluster after the engine is turned off, accompanied by
Toyota Limited Warranty
Toyota's 36-month/36,000 mile basic new-vehicle warranty applies
to all components other than normal wear and maintenance items.
Additional 60-month warranties cover the powertrain for 60,000
miles and against perforation from corrosion for 60 months with no
mileage limitation. Hybrid-related components that require repairs
needed to correct defects in materials or workmanship are covered
for 8 years/100,000 miles, whichever comes first from original date
of first use when sold as new. The hybrid battery is covered for 10
years/150,000 miles, whichever comes first, and is transferable
The 2023 Toyota Crown also offers available ToyotaCare, a
complimentary plan covering normal factory-scheduled maintenance,
for two years or 25,000 miles, whichever comes first, regardless of
1Certain features include a trial period at no
additional cost upon original date of new vehicle purchase or
lease. After the trial period ends, a paid subscription is
required. More details on trial periods and subscription-based
features can be found at
24G network dependent. After the trial period ends, a
paid subscription is required. More details on trial periods and
subscription-based features can be found at
Toyota (NYSE:TM) has been a part of the cultural fabric in
the U.S. for more than 60 years, and is committed to advancing
sustainable, next-generation mobility through our Toyota and Lexus
brands, plus our nearly 1,500 dealerships.
Toyota directly employs more than 39,000 people in the U.S.
who have contributed to the design, engineering, and assembly of
nearly 32 million cars and trucks at our nine manufacturing plants.
By 2025, Toyota's 10th plant in North
Carolina will begin to manufacture automotive batteries for
electrified vehicles. With more electrified vehicles on the road
than any other automaker, a quarter of the company's 2021 U.S.
sales were electrified.
To help inspire the next generation for a career in
STEM-based fields, including mobility, Toyota launched its virtual
education hub at www.TourToyota.com with an
immersive experience and chance to virtually visit many of our U.S.
manufacturing facilities. The hub also includes a series of free
STEM-based lessons and curriculum through Toyota USA Foundation partners, virtual field trips
and more. For more information about Toyota,
For customer inquiries, please call
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SOURCE Toyota Motor North America