Avast will contribute to this initiative,
powering Digital Freedom for online citizens
PRAGUE and TEMPE,
Ariz., Dec. 20, 2022 /PRNewswire/ -- The EU
Digital Identity Wallet Consortium (EWC), was selected by the
European Commission to run one of the Large Scale Pilots for the
new EU Digital Identity Wallet (EUDI) ecosystem. Avast, a leading
digital security and privacy brand of Gen™, sits on the Executive
Team of the consortium, having been closely involved in its
formation. The EUDI Wallet is a part of the proposed eIDAS2.0
regulation, which will provide all European citizens access to a
trusted digital identity provided by their government and accepted
by all EU Member States and EFTA.
The EWC which is led by the Swedish and Finnish governments is
supported by 50+ organizations including governments, industry
experts in the travel and payment industry as well as technology
partners experienced in digital identity, wallet applications,
trust services and the integration of these technologies into
online services.
"With digital wallets becoming mainstream, the EUDI Wallet will
be transformational for European citizens. It will allow them to
prove more securely and privately who they are online and take
control over the release of their personal information. By focusing
on travel for the EWC's pilot, we will show how we can simplify
often painful travel transactions and make them more secure for
both users and travel organizations," said Andrew Tobin, Commercial Director for
Europe at Avast, a brand of Gen™,
and executive team member at the EWC.
The EWC pilot is focused on the use of the EU Digital Identity
Wallet in the context of travel – such as providing passenger
information, buying goods and services, and trusted business to
business interactions. The pilot will focus on situations which are
central to people's online lives and identify barriers and enablers
to adoption and scaling of the EUDI wallet. The pilot scenarios
will be evaluated and tested by many end-users across Europe to optimize the user experience.
"eCommerce is the next largest use of the internet after social
media and messaging. By demonstrating the power of digital wallets
for travel, we will be able to transfer these learnings to other
types of eCommerce such as online shopping. Avast is proud to be a
part of this crucial step to powering digital freedom across the
globe to help people live their digital lives safely, privately,
and confidently today and in the future," said Tobin.
EWC will start running its pilot early next year. Please keep an
eye on the website for updates and a complete list of all
participants in the EWC: https://eudiwalletconsortium.org/
About Avast:
Avast is a leader in digital security and privacy, and
a brand of Gen™ (NASDAQ: GEN), a global company dedicated to
powering Digital Freedom through a family of trusted consumer
brands. Avast protects hundreds of millions of users from online
threats with a threat detection network that is among the most
advanced in the world, using machine learning and artificial
intelligence technologies to detect and stop threats in real time.
Avast digital security products for Mobile, PC or Mac are
top-ranked and certified by VB100, AV-Comparatives, AV-Test, SE
Labs and others. Avast is a member of the Coalition Against
Stalkerware, No More Ransom and Internet Watch Foundation. Visit:
www.avast.com.
Keep in touch with Avast:
- For security and privacy insights, visit the Avast blog:
https://blog.avast.com/
- For in-depth technical analysis of threats, visit the Avast
Decoded blog: https://decoded.avast.io/
- For handy guides, advice and tips, visit Avast Academy:
https://www.avast.com/c-academy
- For more information about Avast visit:
https://www.avast.com/en-gb/about and
https://www.avast.com/company-faqs
- Follow us on Twitter: @Avast
- Join our LinkedIn community:
https://www.linkedin.com/company/avast
- Visit our Facebook group: www.facebook.com/avast
Contact:
pr@avast.com
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SOURCE Avast Software, Inc.