PLANO,
Texas, Jan. 5, 2023 /PRNewswire/ -- Dogness
(International) Corporation ("Dogness" or the "Company") (NASDAQ:
DOGZ), a developer and manufacturer of a comprehensive line of
Dogness-branded, OEM/ODM and private label pet products, today
announced an expansion into protective cold weather pet apparel.
The first shipment was made to answer the urgent call from one of
the Company's German based customers, which previously purchased
Dogness products, including collars and leashes. The elevated
utility price in the EU is making this winter especially difficult
for pets and pet owners.
Every year dozens of pet deaths are reported and even more
rescues occur despite awareness of the dangers presented by cold
weather to our furry friends. Just like humans, dogs can develop
hypothermia, difficulty breathing, heart rate slowing and potential
death. Dogs with both short and thick coats are susceptible to the
perilous conditions, as pets normally kept inside are not
accustomed to longer-term exposure to the cold. Each breed handles
the cold in its own unique way, with leg length and weight among
many factors. Salt and other commonly used chemical de-icers also
pose a serious problem to sensitive areas, like the pads on the
bottom of a dog's foot.
Silong Chen, Chairman and Chief
Executive Officer of Dogness, commented, "We are proud to be
expanding into the cold weather pet apparel segment. Nothing is
sadder than the loss of a loved pet that could have been prevented.
It is normal to see a pet's thick coat and think it is ok to brave
cold temperatures. We would never think of going out for a walk in
a bathing suit in the snow, and we shouldn't let our pets suffer on
their winter walks either. Just like humans, dogs need protection.
Our team applied the same level of urgency and innovation to
developing our pet apparel as we do with all Dogness products. We
used high-tech fabrics and a sleek design, to provide stylish
comfort and protection from the cold. We are excited to have
already made our first shipment into Europe, which is traditionally colder and more
problematic for pets. We believe there is a significant opportunity
to expand our cold weather pet apparel line, with the goal of
helping pet owners keep their loved ones safe and stylish, while
also allowing them to enjoy the cold weather and snow they
love."
Dogness has built an integrated sales platform across all
channels, with major customers including Petco, PetSmart, Costco
Wholesale Corporation, Xiuhu, Sam's Club, Walmart, Target,
QVC®, Pet Value, Pets at Home, PETZL, Petmate,
Trendspark, Anyi Trading, IKEA, SimplyShe, and online shopping
platforms, such as Amazon, Chewy.com, Boqii Holding Limited,
Target.com, HomeDepot.com, Loews.com, Wayfair.com, JD, Tmall and
Taobao, as well as live streaming sales platforms hosted by
influencers.
About Dogness
Dogness (International) Corporation was founded in 2003 from the
belief that dogs and cats are important, well-loved family members.
Through its smart products, hygiene products, health and wellness
products, and leash products, Dogness' technology simplifies pet
lifestyles and enhances the relationship between pets and pet
caregivers. The Company ensures industry-leading quality through
its fully integrated vertical supply chain and world-class research
and development capabilities, which has resulted in over 200
patents and patents pending. Dogness products reach families
worldwide through global chain stores and distributors. For more
information, please visit: ir.dogness.com.
Forward Looking Statements
No statement made in this press release should be interpreted as
an offer to purchase or sell any security. Such an offer can only
be made in accordance with the Securities Act of 1933, as amended,
and applicable state securities laws. Certain statements in this
press release concerning our future growth prospects are
forward-looking statements regarding our future business
expectations intended to qualify for the "safe harbor" under the
Private Securities Litigation Reform Act of 1995, which involve a
number of risks and uncertainties that could cause actual results
to differ materially from those in such forward-looking statements.
The risks and uncertainties relating to these statements include,
but are not limited to, risks and uncertainties regarding lingering
effects of the Covid-19 pandemic on our customers' businesses and
end purchasers' disposable income, our ability to raise capital on
any particular terms, fulfillment of customer orders, fluctuations
in earnings, fluctuations in foreign exchange rates, our ability to
manage growth, our ability to realize revenue from expanded
operation and acquired assets in China and the U.S., our ability to attract and
retain highly skilled professionals, client concentration, industry
segment concentration, reduced demand for technology in our key
focus areas, our ability to successfully complete and integrate
potential acquisitions, and unauthorized use of our intellectual
property and general economic conditions affecting our industry.
Additional risks that could affect our future operating results are
more fully described in our United States Securities and Exchange
Commission filings. These filings are available at www.sec.gov.
Dogness may, from time to time, make additional written and oral
forward-looking statements, including statements contained in the
Company's filings with the Securities and Exchange Commission and
our reports to shareholders. In addition, please note that any
forward-looking statements contained herein are based on
assumptions that we believe to be reasonable as of the date of this
press release. The Company does not undertake to update any
forward-looking statements that may be made from time to time by or
on behalf of the Company unless it is required by law.
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SOURCE Dogness International Corporation