The premium outdoor-lifestyle brand selected
NewStore as part of a larger effort to digitally transform its
BOSTON and TORONTO, Jan. 12,
2023 /PRNewswire/ -- NewStore, a modular,
mobile-first omnichannel cloud platform for retail brands
worldwide, today announced Roots (TSX: ROOT) has launched the
NewStore Omnichannel Platform across its digital properties and
network of more than 100 retail stores throughout Canada and the U.S. The premium
outdoor-lifestyle brand is now using the NewStore order
management and store fulfillment solutions to reduce
shipping times, improve inventory accuracy, and maximize inventory
sell-through across the enterprise.
Roots launched NewStore's Omnichannel
Platform across its digital properties and network of more than 100
The NewStore order management and store fulfillment solutions
use proprietary routing logic to allocate order requests across
Roots' brick-and-mortar locations and distribution centers
according to the brand's desired prioritization criteria. This
allows Roots to improve customer service levels and manage shipping
costs by directing orders to the appropriate store or distribution
center. NewStore is also supporting omnichannel capabilities like
buy online return in-store (BORIS), further improving the customer
experience while driving foot traffic.
"We chose NewStore because it is a global omnichannel solution
that we can extend over time," said Sonya
Thomas, VP of eCommerce and Customer Experience, Roots.
"NewStore is an impressive, modern, API-first omnichannel
solution. We found their technology easy to implement and it
yielded immediate results," added Ron Ijack, VP, Information
Strategy & Systems, Roots. "NewStore easily connects to the
various Salesforce systems and MuleSoft/Azure middleware that we
use, which fulfills an important requirement for our partner to
work with our existing tech stack."
"As an iconic Canadian brand, Roots is held to a higher standard
by its fiercely loyal customers. With NewStore, Roots' store
associates now have the tools they need to create amazing shopping
experiences anytime, anywhere," said Stephan Schambach, Founder and CEO, NewStore.
"They are one of the many great Canadian brands leading the way for
omnichannel retailers everywhere, and their decision to partner
with NewStore is a reflection of the activity we are continuing to
see in that market."
To learn more about the NewStore Omnichannel Platform, and to
request a demo, visit: https://www.newstore.com/
Established in 1973, Roots is a premium
outdoor-lifestyle brand. We unite the best of cabin and city
through unmistakable style built with uncompromising comfort and
quality. We offer a broad range of products designed for life's
everyday adventures, including women's and men's apparel, leather
goods, footwear, accessories, and kids, toddler and baby apparel.
Starting from a little cabin in Algonquin
Park, Canada, Roots has grown to become a global brand. We
operate more than 100 retail stores across Canada, two in the
United States and ship globally worldwide via roots.com, our
eCommerce platform. We also have more than 100 partner-operated
stores and sell our products through leading third-party retail
sites in Asia. Roots Corporation
is a Canadian corporation doing business as "Roots" and "Roots
Omnichannel-as-a-Service for retail brands worldwide that want to
accelerate their digital transformation. Built for speed and
flexibility, NewStore allows brands to easily deliver amazing
shopping experiences that store associates and consumers love. Its
mobile-first, modular cloud platform includes POS, order
management, clienteling, inventory, and native consumer apps.
NewStore customers such as Burton, Faherty
Brand, G-Star RAW, Marine
Layer, Scotch & Soda, UNTUCKit, and Vince benefit from
the most complete, global omnichannel retail solution available —
now supercharged with Tap to Pay on iPhone. The company is backed
by General Catalyst, Activant Capital, and Salesforce Ventures.
Learn more at www.newstore.com
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SOURCE NewStore, Inc.