Retro-inspired flavor rolls out just in time
for summer alongside new TV spots and fresh packaging
CHICAGO, April 27,
2023 /PRNewswire/ -- Vizzy Hard Seltzer is
bringing the heat this summer, and most certainly the vibes, with a
new limited-edition summer flavor: Vizzy Orange Cream Pop Hard
Seltzer and the debut of "Flavor For Every Vibe," a
fresh advertising campaign featuring bold, never-before-seen TV ads
and a nationwide packaging glow-up.
Vizzy is tapping into a nostalgic vibe this summer with a
limited-release Orange Cream Pop flavor that reimagines the classic
orange cream soda, but in hard seltzer form. Vizzy Orange Cream Pop
Hard Seltzer will be available nationwide for a limited time this
summer, starting in mid-May.
The vibes don't stop there — just in time for summer, Vizzy Hard
Seltzer's new "Flavor For Every Vibe" campaign celebrates the
brand's vibrant, dual-flavor combinations and how Vizzy brings the
good vibes no matter the occasion, whether that's a beach party,
brunch or night out with friends. The captivating creative
shows that Vizzy Hard Seltzer has a flavor for every vibe — no
matter what can or variety pack you choose.
"Our new campaign embodies everything drinkers love about Vizzy
— we bring bold flavor for every vibe and turn up the volume, no
matter the occasion," said Joy
Ghosh, vice president of above premium flavor at Molson
Coors. "From the cool flavor and nostalgic vibe of Orange Cream Pop
Hard Seltzer to our bold new ads and refreshed packs, this will be
Vizzy's biggest summer yet."
The bold and captivating "Flavor For Every Vibe" campaign,
produced by Rethink, will show up everywhere Vizzy does in its 360°
marketing plan — including in brand-new television creative,
out-of-home advertising, packaging, social media content, on-site
event activations and through its partnership with the Professional
Pickleball Association (PPA). National media support will run
across TV, OLV, social, OOH and radio following the television
commercial (TVC) debut on April 21
during the PPA Tour's Newport Beach Double Shootout on CBS and a
premium placement during the 2023 NFL Draft on April 29.
There's more. Vizzy Hard Seltzer is bringing "Flavor For Every
Vibe" to shelves everywhere with a packaging refresh that
highlights the bold flavor and distinct vibe of each of the brand's
vibrant, dual-flavor variety packs:
- Vibrantly Tropical: Papaya Passionfruit, Pineapple
Mango, Blueberry Pomegranate, Strawberry Kiwi
- Refreshingly Berry: Blackberry Lemon, Blackberry Lime,
Watermelon Strawberry, Raspberry Tangerine
- Sparkling Mimosa: Strawberry Orange, Pineapple Orange,
Pomegranate Orange, Peach Orange
- Tangy Lemonade: Raspberry Lemonade, Watermelon Lemonade,
Peach Lemonade, Strawberry Lemonade
Go to vizzyhardseltzer.com for more information on the new look
of Vizzy Hard Seltzer, and find Vizzy Orange Cream Pop Hard
Seltzer near you by visiting our product locator (We know you
want to). Also, you should probably follow us on Instagram and
Facebook @vizzyhardseltzer and on Twitter @vizzyseltzer.
ABOUT MOLSON COORS BEVERAGE COMPANY
For more than two
centuries, Molson Coors has been brewing beverages that unite
people for all of life's moments. From Coors Light, Miller Lite,
Molson Trademark, Carling, and Staropramen to Coors Banquet, Blue
Moon Belgian White, Leinenkugel's Summer
Shandy, Vizzy Hard Seltzer, Topo
Chico Hard Seltzer, Simply Spiked Lemonade, Creemore Springs
and more, Molson Coors produces some of the most beloved and iconic
beer brands ever made. While the company's history is rooted in
beer, Molson Coors offers a modern portfolio that expands beyond
the beer aisle with sparkling cocktails, canned wine, kombucha,
cider and more.
Molson Coors Beverage Company is a publicly traded company that
operates through Molson Coors North
America and Molson Coors
Europe, and is traded on the New
York and Canadian Stock Exchange (TAP). The company's
commitment to raising industry standards and leaving a positive
imprint on our employees, consumers, communities and the
environment is reflected in Our Beer Print and our 2025
sustainability targets. To learn more about Molson Coors Beverage
Company, visit molsoncoors.com.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/vizzy-hard-seltzer-introduces-limited-edition-orange-cream-pop-flavor-and-a-new-look-as-part-of-flavor-for-every-vibe-campaign-301809013.html
SOURCE Molson Coors