The Ball® Honeybee Keepsake Jar celebrates the
important role bees play in pollinating and preserving the fruits
and vegetables canners love.
ATLANTA, May 4, 2023
/PRNewswire/ -- In anticipation of World Bee Day on May 20, the Ball® brand, a part of the Newell
Brands global portfolio, has launched its latest innovation – the
Ball® Honeybee Keepsake Jars – honoring the unsung garden hero: the
honeybee. The collector's edition canning jar features a unique bee
and honeycomb design and highlights the important role these
pollinators play in growing the foods people love to preserve and
enjoy. To further help honeybees thrive, a donation is being made
to The Bee Conservancy, an organization dedicated to protecting
bees, safeguarding the environment, and securing food justice, that
will help collect vital hive data, fight threats to honeybees and
advance hive health.
"We understand how crucial honeybees are for pollinating the
fruits and vegetables that we all enjoy and that's why we created
the Ball® Honeybee Keepsake Jars," said Julien McCluney, VP of Global Brand Management,
Kitchen, Newell Brands. "We wanted to celebrate the bees'
importance to the pollination and canning process and felt The Bee
Conservancy is the likeminded partner dedicated to helping these
important pollinators flourish."
While responsible for pollinating 80% of flowering plants and
yielding $15 billion in increased
crop value annually in the United
States, bees are in crisis due to habitat loss, climate
change, pests, disease and pesticide use. With this donation, The
Bee Conservancy will be able to help offset these dangers for
nature's most powerful pollinators by:
- Equipping 14 hives in New York
City with BroodMinder sensors to track essential hive
parameters (weight, temperature, humidity) and collect data against
two of the biggest threats to honeybees: Varroa mites and Nosema
disease
- Providing four of The Bee Conservancy's Master Beekeeper
awardees with Varroa and Nosema testing kits across 16 hives
in New York, Connecticut, Massachusetts and Florida
- Arming four Food Justice awardees (community gardeners
and urban farmers growing food for underserved communities) in
Pennsylvania and Washington, D.C. with sensors to gather hive
data
The new Ball® Honeybee Keepsake Jars can be used in a myriad of
ways. From canning to home décor, to storage, to drinkware, and
even gardening, the possibilities are endless with these versatile
jars. Crafters can create DIY home décor using the jars as vases
for floral arrangements while home chefs can utilize the jars to
store ingredients. Home entertainers can use these jars for
drinkware, and for the gardener, the jars can even be used to
create vertical herb gardens.
The Ball® Honeybee Keepsake Jars are BPA-free and safe to use
for all canning methods. The set of 4 Regular Mouth Jars come with
bands and SureTight® lids that seal up to 18 months and are
available at Amazon, Target, Kroger and Meijer with an MSRP of
$10.99.
About Ball® Brand
The production of the first Ball® branded glass jar in 1884 by
the Ball Brothers Glass Manufacturing Company in Buffalo, New York marked the beginning of a
fascinating history. Over 135 years later, their brand has grown
worldwide and that many know and love. The Ball® logo and
Ball® trademarks are owned by Ball Corporation and used under
license by Rubbermaid Incorporated. Rubbermaid Incorporated's
Ball® brand home canning products are part of Newell Brands' global portfolio of brands and
products.
About Newell Brands
Newell Brands (NASDAQ: NWL) is a leading global consumer goods
company with a strong portfolio of well-known brands, including
Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial
Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO,
Elmer's, Oster, NUK, Spontex and Campingaz. Newell Brands' beloved, planet friendly brands
enhance and brighten consumers lives at home and outside by
creating moments of joy, building confidence and providing peace of
mind.
This press release and additional information about Newell
Brands are available on the company's website,
www.newellbrands.com.
About The Bee Conservancy
The Bee Conservancy is a nonprofit organization dedicated to
protecting bees, safeguarding the environment, and securing food
justice through education, research, habitat creation, and
advocacy. Founded in 2009 as The Honeybee Conservancy and rebranded
to reflect its larger mission to protect all bees and their
habitat in 2020, the organization has protected an estimated
10 million bees to date through a range of community- and urban-
based initiatives. The Bee Conservancy strives towards a day
when all bee populations thrive in protected habitats, and are
supported by an engaged global network. For more information,
visit: https://thebeeconservancy.org/.
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SOURCE Newell Brands