FAIRFIELD, N.J., May 15, 2023
/PRNewswire/ -- Bassett Furniture Industries, Inc. has signed a
contract with Acuative to support its growing need for efficient,
state-of-the-art networking communications and security technology.
Bassett is a 121-year old manufacturer of home furnishings with 60
corporately-owned retail stores across the U.S.
This relationship supports Bassett's focus on providing a
best-in-class customer experience at its retail locations. Acuative
will update all Bassett stores with an array of networking
equipment and communications tools. To support this new technology,
Acuative will provide real-time technical support and
simultaneously upgrade the backup wireless network connectivity at
each location.
"With Acuative, we have a partner that can enhance the customer
experience with core technologies needed to run the retail
locations," Brian Claspell CIO/VP of IT at Bassett
explained. "This allows our Bassett IT team to focus on other
initiatives and emerging technologies that will provide value for
our customers."
Acuative provides networking and communications as a service via
a subscription model to a number of major retail and manufacturing
customers and sees the Bassett relationship as a collaborative fit.
This partnership will ensure every store provides fast,
wall-to-wall wireless network coverage for both employees and
customers.
"People don't typically think much about the core networking and
communications technologies behind a retail business, but they
drive the customer's experience from the ground up. Since we
deliver technology as a subscription service, we afford brands like
Bassett the flexibility to innovate in a way they wouldn't have
with a traditional internal approach," said Acuative's SVP of
Enterprise Sales, Rob Peterson. "By
establishing a collaborative relationship, Acuative enables
Bassett's IT resources to align with the Company's direction, goals
and growth. It also frees up resources to pursue ideas for
improving the customer experience while Acuative manages networking
at an enterprise level. Refocusing IT resources is crucial in
today's environment. We look forward to working together with
Bassett to provide an exceptional retail experience in home
furnishings."
About Bassett Furniture Industries, Inc
Bassett Furniture Industries, Inc., is a leading manufacturer
and marketer of high-quality home furnishings. With 92 company- and
licensee-owned stores at the time of this release, Bassett has
leveraged its strong brand name in furniture into a network of
corporate and licensed stores that focus on providing consumers
with a friendly environment for buying furniture and accessories.
Bassett's retail strategy includes stylish, custom-built furniture
that features the latest on-trend furniture styles, free in-home
design visits, and coordinated decorating accessories. Bassett also
has a traditional wholesale business with more than 700 accounts on
the open market, across the United
States and internationally. For more information, visit the
Company's website at www.bassettfurniture.com. (BSET-E)
About Acuative
Acuative provides the world's leading companies with a complete
range of advanced technology and managed services, enabling
customers to utilize a single source provider for all of their
network requirements. Acuative has a specific focus and expertise
in implementing and managing voice and data networks in a highly
secure environment.
For more information, please visit www.acuative.com.
Acuative Media Inquiries: marketing@acuative.com
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SOURCE ACUATIVE