Expanded Role Includes Overseeing Brand
Management to Increase Customer Preference for the Company's
Portfolio of Premium, Select Service and Longer Stay Brands
BETHESDA, Md., May 17, 2023
/PRNewswire/ -- Marriott International, Inc. (Nasdaq:MAR) is
announcing the appointment of Brian
Povinelli to Senior Vice President, Global Head of
Marketing and Brand. Povinelli, who has been with Marriott since
its acquisition of Starwood Hotels in September 2016, will lead the company's overall
marketing strategy as well as the end-to-end guest experience for
the Marriott's 22 Premium, Select & Longer-stay brands.
"We're excited to bring Brian's strategic prowess, creativity
and proven track record of designing transformative and world-class
marketing and guest experience programs to this new role," said
Peggy Roe, Executive Vice President
and Chief Customer Officer. "He has successfully led our portfolio
marketing strategy the past few of years and adding guest
experience to his role will ensure every consumer touchpoint is
thoughtfully and effectively imagined and executed."
Under Povinelli's expanded role, he will oversee a wide array of
teams including Content Marketing, Loyalty Marketing, Portfolio
Marketing, Purpose Driven Marketing, US and Canada Demand
Generation Marketing, Marketing Partnerships, Premium & Select
Service Brand Marketing and Brand Management and Riott Haus,
Marriott's internal creative agency.
"Having led both marketing and guest experience over the past
sixteen years in the hotel industry, I welcome the opportunity to
lead an integrated team to orchestrate an end-to-end guest
experience," said Brian Povinelli,
Senior Vice President, Global Head of Marketing and Brand. "This is
a tremendous opportunity to position Marriott as a complete travel
marketplace that will inspire and deliver transformative travel
experiences for consumers whether they want to book a hotel or
vacation rental, go cruising with us or indulge in once in a
lifetime Marriott Bonvoy Moments and more."
Povinelli joined Marriott seven years ago as Senior Vice
President, Global Brand Leader for the Distinctive Premium Brand
Group. For the past two and a half years he has held the role of
Senior Vice President, Global Brand, Portfolio and Loyalty
Marketing at Marriott. Previously, he spent ten years with Starwood
Hotels helping to reposition and grow the Westin, Sheraton and Le
Meridien brands - now among Marriott's 31 brands. Prior to
that, Povinelli held advertising and marketing leadership positions
for seven years at Reebok after beginning his career at advertising
agencies in the US and London. He
is a graduate of James Madison
University where he earned a BBA in Marketing.
Povinelli will continue to be based at Marriott International's
headquarters in Bethesda, MD.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/marriott-international-promotes-brian-povinelli-to-senior-vice-president-global-head-of-marketing-and-brand-301826986.html
SOURCE Marriott International, Inc.