During VTEX DAY, one of the world's most
important digital commerce events, VTEX is launching five new
products to further modernize digital commerce architecture and
reduce maintenance costs
NEW
YORK, June 5, 2023 /PRNewswire/
-- VTEX (NYSE: VTEX), the global enterprise digital
commerce platform, is presenting five new products during VTEX DAY
2023. The new products help companies compose commerce
architectures and experiences that boost operational efficiency and
create new sales channels.
VTEX launches five new products to
modernize digital commerce architecture further
Retail and ecommerce are living in a new era where efficiency is
the top priority. After experiencing the rapid growth of the last
few years (2020 and 2021), 37% of global retailers are not meeting
their profitability goals[1]. The industry is
facing significant challenges, such as inflation, a 22% increase in
retail inventory levels since the end of the
pandemic[2], changing buyer behavior (for
example, 83% of B2B buyers now prefer to shop via digital
channels)[3], higher customer acquisition
costs, among others. "We are at a turning point. Ecommerce leaders
need to re-evaluate their digitalization investments to focus on
what really pays back: customer acquisition and loyalty, inventory
optimization, and reducing tech maintenance costs," says
Santiago Naranjo, Chief Revenue
Officer (CRO) at VTEX. "We are very proud to offer a composable and
complete platform that significantly enhances sales efficiency,
enabling merchants to surpass market growth averages and achieve
remarkable results," he adds.
In this context, the platform is launching five products to help
brands and retailers modernize their commerce technology stacks and
smarten up their digital commerce investments. The new products
promise to unlock growth opportunities for customers and partners
in the robust VTEX ecosystem. These are this year's
launches:
VTEX Sales App is the new omnichannel product
accelerating the connection between digital sales and
brick-and-mortar stores. The tool enables sales associates to
leverage the full potential of the retailer's physical and
ecommerce operation, giving them access to inventory from all
physical stores, distribution centers, partner sellers and
suppliers, access to customers' previous purchase data (from both
ecommerce and physical stores), insights on abandoned carts, and
providing visibility into customer behavior. With the app, the
sales associates can provide better customer support, capture more
sales, and increase basket size, giving the salesperson the upper
hand in any customer negotiation.
One of the biggest differentiators of the VTEX Sales App is the
ability to access inventory from any channel and avoid missing
sales using an endless aisle strategy. From the ecommerce inventory
to the entire network of physical stores and even the inventory of
the retailers' partner sellers and suppliers if they operate a
marketplace model. VTEX Sales App is a single product that
integrates the retailer's entire operation, regardless of the
channel.
"With the omnichannel approach, our physical stores currently
influence over a third of our digital sales and we intend to keep
growing. Now we can always answer 'yes' to our customers. It is
either 'yes, we have it in-store' or 'yes, we have it on demand.'
But it is 'yes' or 'yes.' The VTEX Sales App is key to ensure the
best customer experience and satisfaction; even if a product is out
of stock in one location, we can quickly find it in another," says
Robin Drogat, Omnichannel Experience leader at Decathlon, one of
the largest sporting goods retailers in the world.
Finally, VTEX Sales App also shows a complete real-time
dashboard to manage the sales reps' performance. Sales associates
can track their results, and managers can create financial
incentives and campaigns to increase their teams' productivity. All
of that in the same app.
But to run a real omnichannel operation, it is also necessary to
optimize the steps taken after the online order is placed—picking,
packing, and delivery. When retailers make physical outlet
inventories available in other channels, these stores need to
become true distribution centers. That's why VTEX created VTEX
Pick and Pack, an end-to-end logistics solution that enables
quick implementation of a fulfillment operation in brick-and-mortar
stores.
With a simple and intuitive mobile experience, VTEX Pick and
Pack combines one app for store teams to pick and pack products and
another for drivers to make deliveries. This tool makes it possible
to perform order fulfillment tasks more quickly and efficiently.
Additionally, the product is already connected with VTEX's OMS
(Order Management System), so the implementation is simple, without
the need for any middleware or glue code.
This entire process happens in real-time, and the store
operations manager can track the performance of the process at all
levels—from the store associate to each of the stores in your
network and even the delivery driver. All is done through
performance dashboards in the VTEX Admin so performance issues can
be adjusted quickly.
VTEX is also introducing another feature for optimizing delivery
to end customers. The VTEX Shipping Network now has an
easier way to leverage the most used carrier in Brazil: the national postal services company,
Correios. It is a plug-and-play experience that can be
activated and configured with just a few clicks directly in the
platform's Admin.
The VTEX Shipping Network connects Brazilian retailers with a
network of carriers and better pricing. This new integration will
automatically update the customer's platform information, such as
delivery status and tracking for each order, order labels, and
shipping rate tables, as updated by Correios. Due to VTEX's large
footprint and the large volume of orders passing through its
platform in the region, it can offer special prices in partnership
with Correios — and the merchant can calculate their savings and
activate the new contract directly through the platform in a matter
of clicks.
These new products help reduce manual labor and integration
efforts and scale up merchants' operations faster. Besides managing
everything from the VTEX Admin, the merchants can also use APIs to
integrate with their WMS and ERP.
Excellence in customer service
In the last year, VTEX launched solutions such as Live Shopping
to offer its clients tools that help them increase organic traffic
in their proprietary channels and the lifetime value of end
customers. During VTEX DAY 2023, the company is announcing a new
feature to increase engagement, loyalty, and sales in digital
stores.
VTEX Personal Shopper allows retailers to increase sales
and average tickets for their online orders. VTEX's new app enables
companies to offer exclusive one-to-one customer service through
live-stream videos. When the customer requests assistance, the
dedicated salesperson connects via video through the VTEX Admin.
From there, the sales rep can select and send products to the
customer, who can add them to the cart.
Finally, Extensions Hub is the new version of VTEX's app
store, where retailers can expand their offering by adding
solutions from partners developed with VTEX IO. Now, retailers can
find and configure partner solutions, all without leaving the VTEX
Admin, and pay for everything as part of their VTEX invoice. With
this, integrations are now in the hands of the retailer in a
scalable and secure way, representing another step in VTEX's vision
of building a live, connected ecosystem.
"We are certain these new products drive smarter decisions and
increased efficiency for VTEX clients. And since we are committed
to our vision of being the backbone for connected commerce, we are
already working on future innovations. For customers connecting
their entire digital commerce operation, we are working on tools
for AI-powered merchandising, as well as exploring the power of
artificial intelligence to streamline the buying journey across
channels." says Naranjo.
During the event, VTEX also introduces new updates from several
ecosystem partners. Google and VTEX, for instance, are announcing a
partnership that will allow more than 3 thousand ecommerce
companies worldwide to add the "Pay with Google Pay" button as a
payment method on their checkout page. In practice, this makes life
easier for merchants and retailers, as the feature will be
available natively in VTEX, allowing integration in a few seconds
directly in the platform Admin. This is an opportunity to increase
sales since Google Pay makes it quick and easy for customers to
pay.
"This partnership is very important as it enables Google to
connect buyers and sellers more easily through a fluid and secure
experience, which improves the payment experience for consumers
significantly, thus also creating opportunities to increase sales,"
says Natacha Litvinov, head of
Payment and Operation Strategies at Google.
To know more about VTEX's top releases that help merchants get
smart about their digital commerce investments and find new growth
opportunities, visit bit.ly/VTEXDAY23launches.
About VTEX
VTEX (NYSE: VTEX) is the enterprise digital commerce platform
where forward-thinking CEOs and CIOs smarten up their investments.
Our composable and complete platform helps brands and retailers
modernize their stack and reduce maintenance costs by rapidly
migrating from legacy systems, connecting their entire value chain,
and making inventory and fulfillment their strength.
As a leader in digital commerce, VTEX is trusted by more than 2,600
B2C and B2B customers, including Carrefour, Colgate, Motorola,
Sony, Stanley Black & Decker,
and Whirlpool, having over 3,400 active online stores across 38
countries (as of FY ended on December 31,
2022). For more information, visit www.vtex.com.
About VTEX DAY
VTEX DAY is one of the world's most important digital commerce
events. The 14-year-old event is extremely important for the entire
digital commerce ecosystem, as it brings together clients,
suppliers, and influencers—essential names in retail—to present
their solutions and updates, exchange knowledgeable lessons, debate
trends, strengthen networking, and gain insights to improve
business. In 2023, the VTEX DAY will take place on June 5 and 6 in São Paulo (at the São Paulo Expo)
and will be even more innovative and technological than in previous
years. This year's theme is "The Day to Make It Happen." Learn more
at vtexday.com.br.
[1] https://www.retailtouchpoints.com/topics/customer-experience/ecommerce-profitability-growth-omnichannel-customer-experience
[2] https://www2.census.gov/mtis/historical/mtis2210.pdf
[3] https://www.gartner.com/en/newsroom/press-releases/2022-06-22-gartner-sales-survey-finbds-b2b-buyers-prefer-ordering-paying-through--digital-commerce
VTEX Press Contact
Carol Silvestre
Public Relations Director
vtex@walkersands.com
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SOURCE VTEX