Longtime fan of Knorr, Cardi B, is partnering
with the brand to launch a menu of affordable recipes to show
people that cooking at home can be just as enjoyable and easy as
combo meals from favorite restaurants
ENGLEWOOD CLIFFS, N.J., June 6, 2023
/PRNewswire/ -- Combo meals: They're a quick, delicious and
affordable way to feed the family. But imagine if preparing a meal
in your own kitchen could also be quick,
delicious and just as affordable.
Introducing Knorr Taste Combos: a menu of delicious, nutritious
and affordable recipes that bring together a tasty trio of veggies,
lean protein and flavorful Knorr offerings, and can be prepared at
home in under 30 minutes and under $4
per serving.
The brand is partnering with GRAMMY® Award-winning, Diamond®
selling superstar, entrepreneur, mother, long-time fan of Knorr and
cooking at home, Cardi B, to introduce Knorr Taste Combos and show
families everywhere how tasty and easy it can be to prepare a meal
at home using Knorr's wide portfolio of family-favorite offerings
like bouillon, rice and pasta sides.
Among the recipes Knorr is unveiling is one that the brand is
officially calling "Cardi B's Taste Combo". This recipe calls for
just a few delicious ingredients like chicken, a medley of veggies
and flavorful Knorr® Chicken Bouillon, which is a staple in her
kitchen. See how easy it is to cook "The Cardi B Taste Combo"
in the video HERE.
"Knorr is a staple in my kitchen and an ingredient I have been
cooking with for many years," said Cardi B. "My Cardi B Taste Combo
brings together protein, veggies and Knorr
Bouillon. That bouillon, by the way, is my secret ingredient
to turn up the taste for my family! With Knorr, everyone can create
their own delicious combos in their own kitchens."
The Knorr Taste Combos campaign is inspired by the brand's
longstanding commitment to help families make meals at home
together – meals that are not only delicious, but easy and
affordable, too.
"While many turn to combo meals for an easy meal that tastes
great and pleases many around the table, Knorr Taste Combos aims to
remind everyone that such a delicious meal is also attainable – and
easy to make – in the kitchen at home," said Gina Kiroff, North America Marketing Lead for
Knorr. "By partnering with Cardi B, a Knorr fan and also busy
working parent herself, we knew we could inspire families to create
meals that may not be fast-food, but that are soooo good."
Combo meal fans in select areas of Manhattan and Chicago who are eager to prepare Cardi B's
Taste Combo for themselves will be able to do so via an exclusive
delivery partnership with Grubhub. On Thursday, June 8, search Grubhub for 'Cardi B's
Taste Combo.' To order a meal kit complete with all of the
ingredients needed to cook Cardi B's Taste Combo, those in select
areas of Chicago can also access
the storefront on Grubhub HERE and should use the promo code
'KNORRCHI.' Those in select areas of Manhattan also can access the storefront on
Grubhub HERE and should use the promo code 'KNORRNYC.' The meal
will be conveniently delivered to doorsteps the very next day,
entirely free of charge.* Starting on June
6, those in select areas of Manhattan and Chicago hoping to try out Cardi B's Taste
Combo are encouraged to head to KnorrTasteCombos.com. There, they
can set up a reminder to place a pre-order as the Cardi B Taste
Combos are available in a limited quantity and are expected to go
quickly.
Also beginning June 8, Knorr is
inviting all enthusiasts of cooking at home to share how they
integrate the flavor of Knorr into meals at home. They're
encouraged to share their delicious and nutritious everyday recipes
on TikTok and using #KnorrVsCombo.
For more inspiration around other easy-to make at home Taste
Combo recipes from Knorr, like a tasty Chicken Cheddar Broccoli
Rice Bowl and flavorful Chicken Ramen Noodle Soup, be sure to visit
KnorrTasteCombos.com.
* Limited supply of 340 Knorr x Cardi Cardi B's Taste
Combo available only in Chicago
and Manhattan (expect high
demand). Cardi B's Taste Combo kit contains raw food, please handle
accordingly. Available for delivery to select areas in Chicago, IL and Manhattan, NY (delivery unavailable in zip
codes listed below)*. To redeem, select a promotional item on the
menu and successfully apply promo code 'KNORRCHI' or 'KNORRNYC", as
applicable, at checkout. Limited to one Cardi B's Taste Combo kit
per user. Pre ordering is available starting 6/8/23 at 9:00am
local time (while supplies last), with deliveries taking place on
6/9/23 from 12:00PM through 8:00
PM local time or while supplies last. All orders are subject
to merchant, menu item, and/or delivery availability. To redeem,
select a promotional item on the menu and enter code 'KNORRCHI' or
'KNORRNYC" at checkout. Code is valid for one-time use only. No
customization and substitution options available. Offer and
participation are subject to the Grubhub Terms of Use (including
the Perks Terms of Use), available at
https://www.grubhub.com/legal/terms-of-use. Grubhub reserves the
right to cancel, suspend and/or modify any aspect of or the
entirety of this offer, for any reason at any time, with or without
notice, including, without limitation, if any fraud or technical
failure impairs the integrity or proper functioning of the
offer.
*New York delivery
unavailable in 10032, 10033, 10034, 10039, and 10040. Chicago delivery unavailable in 46320, 46327,
60007, 60018, 60068, 60076, 60077, 60106, 60131, 60171, 60176,
60202, 60406, 60409, 60419, 60453, 60456, 60459, 60631, 60633,
60634, 60638, 60645, 60652, 60656, 60666, 60706, 60707, 60712,
60714, 60803, 60805, and 60827.
About Knorr
Knorr believes that wholesome, nutritious food should be
accessible and affordable to all. That's not a reality for everyone
in today's America. That's why we're on a journey to ensure all
Americans can create healthy meals they feel good about. Whether
it's creating high-quality products, offering simple chef-developed
recipes, or supporting organizations and initiatives that provide
access to healthy foods, Knorr remains committed to its long
history of making good food available to everyone.
The business was formed in 1838, when founder Carl Heinrich
Knorr pioneered experiments in drying seasonings and
vegetables to preserve their flavor and nutritional value. Since
then, Knorr® has become an international brand offering a wide
range of bouillons, soups, seasonings, sauces, soupy snacks,
dressings, and frozen and ready-made meals.
About Unilever North America
Unilever is one of the world's leading suppliers of Beauty &
Wellbeing, Personal Care, Home Care, Nutrition, and Ice Cream
products, with sales in over 190 countries and products used by 3.4
billion people every day. Worldwide, we have 127,000 employees and
generated sales of €60.1 billion in 2022. Our leading brands in
North America include Dove, Knorr,
Hellmann's, Magnum, Axe, Ben & Jerry's, Degree, Seventh
Generation, TRESemmé, and Vaseline.
Our vision is to be the global leader in sustainable business
and to demonstrate how our purpose-led, future-fit business model
drives superior performance. We have a long tradition of being a
progressive, responsible business.
The Unilever Compass, our sustainable business strategy, is set
out to help us deliver superior performance and drive sustainable
and responsible growth, while:
- improving the health of the planet;
- improving people's health, confidence and
wellbeing;
- and contributing to a fairer and more socially inclusive
world.
For more information on Unilever U.S. and its brands visit:
www.unileverusa.com
For more information on Unilever Canada and its brands
visit: www.unilever.ca
About Grubhub
Grubhub is part of Just Eat Takeaway.com (LSE: JET, AMS: TKWY),
and is a leading U.S. food ordering and delivery marketplace.
Dedicated to connecting diners with the food they love from their
favorite local restaurants, Grubhub elevates food ordering through
innovative restaurant technology, easy-to-use platforms, and an
improved delivery experience. Grubhub features more than 365,000
restaurant partners in over 4,000 U.S. cities.
CONTACT:
Grace Ahlering
grace.ahlering@edelman.com
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SOURCE Unilever