The collection features a curated palette of
50 colors inspired by biophilic design concepts for interior and
exterior commercial environments.
SANTA
ANA, Calif., June 12,
2023 /PRNewswire/ -- Behr Paint Company is debuting
the BEHR® BioNature Collection, a nature-based
paint color palette informed by biophilic design concepts—bridging
outdoor and indoor elements and bringing a sense of harmony and
wellbeing to any built environment. The collection will be unveiled
to designers and industry professionals at NeoCon, one of the
largest interior design conferences in the U.S., held in
Chicago June 12 to June 14.
"We recognize the restorative effects of connecting commercial
spaces where we work, eat, play, learn and more with the natural
world," said Erika Woelfel, Vice
President of Color & Creative Services at Behr. "The BioNature
Collection offers designers and paint professionals intentional
colors that embrace the relationship between indoor and outdoor
environments and elevate the human experience for optimal wellbeing
and productivity."
Commercial designers carry the critical responsibility of
creating spaces that impact daily lives and are more focused than
ever on blending indoor and outdoor spaces. As the built
environment evolves and the need for inventive spaces for
workplace, healthcare, multifamily and hospitality settings grow,
research shows that people are spending much of their time indoors.
In fact, Americans spend 90%1 of their
lives indoors, according to the Environmental Protection Agency.
These findings were the inspiration behind the BEHR®
BioNature Collection, which includes a palette of five
color themes that provide the vision for connecting distinctive
moods with colors that reflect elements from the natural world.
- Restorative White: From the snow on the ground to the
clouds in the sky, whites bring to life a feeling of serenity. Warm
or cool, each hue provides peace in every space.
- Refreshing Botanics: Forest escapes and immersive nature
experiences are at the heart and soul of wellness. Bold greens are
invigorating and restorative while deep shadowy tones feel grounded
and nurturing.
- Coastal Melody: The coast is a place where land meets
the water, inviting you to enjoy the view at the edge of the
world's oceans, lakes, and streams. Effortless blues reflect the
scenery in fleeting and fluid colors, capturing every mood from
stormy to serene, brilliant to nuanced.
- Soothing Skies: The skies above inspire with an
ever-changing shift in light, shape, and color. Fresh air and warm
sun sustain all life on earth. Like a summer sunrise, easy-going
pastels range from soft apricot and gentle yellow to blush pink and
meditative lilac.
- Connected Earth: Inclusive of desert sands, mountain
stones and clays which evoke stability and versatility, grounding
organic tones represent a deep connection to the earth.
The interactive booth at NeoCon featuring the BEHR®
BioNature Collection will be located on the 7th Floor
at #7-4078. Designers and paint professionals can learn more
about the BioNature Collection at behr.com/bionature.
About Behr Paint Company
Founded in 1947, Behr
Paint Company is one of the largest manufacturers of paints,
primers, decorative finishes, stains, surface preparation and
application products for do-it-yourselfers and professionals in
the United States, Canada, and Mexico. The Santa
Ana, Calif.-based company, and maker of the most trusted
paint brand in America* BEHR®, along with the
KILZ® and WHIZZ® brands, are dedicated to
meeting the project needs of DIYers, designers and professional
paint contractors with an unwavering commitment to quality,
innovation, and value. For more information, visit Behr.com.
Professional paint contractors and designers can
visit Behr.com/Pro to learn about products, color tools
and services. Behr Paint Company is a subsidiary of Masco
Corporation (NYSE: MAS). *According to the 2023 Lifestory Research
study.
Behr and the Behr logo are registered
trademarks of Behr Process Corporation.
___________________________
1 What are the trends in indoor air
quality and their effects on human health?" EPA.gov,
September 7, 2021.
Contact: BehrPRO@mbooth.com
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SOURCE Behr Paint Company