New Partnerships with Adobe, Publica and Teads
Enable Future-Proofed Targeting Across CTV and
Digital
NEW
YORK, June 13, 2023 /PRNewswire/ -- Proximic by
Comscore, a leading provider of audience and content targeting
solutions for programmatic activation, today announced new and
expanded integrations with Adobe, Publica and Teads, helping to
extend the reach of their industry-leading Predictive Audience
segments, which are now serving more than 5,000 advertiser
clients.
New Partnerships with Adobe, Publica and
Teads Enable Future-Proofed Targeting Across CTV and Digital
The strong adoption of Predictive Audiences proves advertisers
are not waiting for the sunsetting of cookies to optimize their
programmatic advertising plans. With advanced contextual
technologies powering audience targeting, advertisers can now
access segments such as Proximic by Comscore's ID-free segments
that provide the scale and privacy-compliance that many
deterministic and ID-based data sets lack.
"Having access to future-proofed, signal loss resilient
targeting tactics like Proximic by Comscore's Predictive Audiences
is critical to build a sustainable strategy today that will
continue to deliver business outcomes." said Alex Reeder, VP of Data Innovation and Research,
Havas Media. "If we can achieve superior performance without the
use of IDs, it's a win-win."
These new and expanded partnerships provide access to Proximic
by Comscore's ID-free segments including Predictive Audiences,
Proximic demographics and keyword targeting in even more places
where digital media is bought and sold. With over 5,000 advertising
clients relying on Proximic by Comscore's Predictive Audiences, the
company's targeting solutions provide a path forward for
programmatic campaigns amidst broader industry signal losses.
"We're already seeing such strong adoption of Predictive
Audiences because the product is delivering," said Rachel Gantz, Managing Director of Proximic by
Comscore. "Proximic by Comscore's Predictive Audiences are
outperforming legacy data sets and giving brands the incrementality
they need for growth. These new partnerships allow us to continue
expanding reach for advertisers no matter which programmatic
platform they choose to use."
For media buyers looking to leverage Proximic by Comscore's
segments, the integration with Teads introduces ID-less CTV
targeting capabilities. By utilizing Proximic's Predictive
Audiences and ID-free demographic segments, media buyers can
efficiently target their ideal consumers on CTV platforms, ensuring
relevant and effective ads are delivered to the biggest screen in a
consumer's home.
Recognizing the importance of supporting media sellers, Proximic
by Comscore has established a new partnership with CTV ad server
Publica. This collaboration enables Proximic by Comscore's
Predictive Audience data to be seamlessly integrated into Publica's
CTV ad server, streamlining the process for publishers looking to
access ID-free audience data at scale to enhance monetization of
their inventory.
Additionally, Proximic by Comscore has extended its integrations
with leading demand side platform Adobe Advertising. These
integrations enable media buyers to access Proximic by Comscore's
Predictive Audiences directly via Adobe's suite of targeting
solutions.
As a dedicated programmatic targeting division of Comscore,
Proximic by Comscore is committed to driving innovation and
efficiency in the programmatic industry. Proximic by Comscore's
scalable and privacy-compliant targeting segments allow marketers
to effectively reach target consumers while adhering to all privacy
regulations. Furthermore, Proximic by Comscore allows media sellers
to optimize their inventory packaging and monetization strategies
in a privacy-compliant manner.
For further information, please contact Proximic by Comscore's
Head of Sales Angela Rodriguez at
arodriguez@comscore.com.
About Proximic by Comscore
Proximic by Comscore, a
division of Comscore, Inc. (NASDAQ: SCOR) is a leader in
programmatic targeting. Powered by Comscore's trusted datasets and
the industry's leading natural language processing contextual
engine, Proximic by Comscore enables media buyers and sellers to
maximize the scale and performance of their campaigns. Through
their innovative suite of ID-based and ID-less audience and content
targeting segments Proximic by Comscore supports the evolution of
the programmatic ecosystem, enabling clients and partners to
continue executing impactful advertising strategies. For more
information about Proximic by Comscore, please visit
www.proximic.com.
Contact information
KCSA for Proximic by Comscore
comscore@kcsa.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/proximic-by-comscore-announces-5-000-advertiser-milestone-for-id-free-predictive-audience-solution-301849119.html
SOURCE Proximic by Comscore