DENTON,
Texas, June 28, 2023 /PRNewswire/ -- Cosmo Prof,
the leading distributor of professional beauty products and
education, is thrilled to host Iconic Blonde on July 17, 2023. This is Cosmo Prof's first-ever
blonding and bonding focused virtual event. The distributor has
established a new industry standard for quality and meaningful
education to support professionals as their appetite for knowledge
and training continues to grow.
In recent years, the blonding process has seen exponential
growth in the products and techniques available to provide
versatile looks, protection during the process, and aftercare to
keep hair healthy. As industry trends evolve, stylists continue to
seek education to keep their services competitive, which Cosmo Prof
has supported in past virtual events by issuing over 13,000
Continuing Education (CEU) certificates. With the rising demand for
diverse blonding options, Iconic Blonde fills a crucial gap in the
market for licensed professionals. The curriculum has been
meticulously designed to incorporate top experts from
industry-leading brands such as amika, Joico, Moroccanoil,
Nu Standard, OLAPLEX, Pravana, Rusk,
and WELLA. Each will join the event to share their latest products,
unique insights into new blonding techniques, and the importance of
bonding. Classes will include topics such as:
- Matrix, Blonde Genius: Blonding is not
one-size-fits-all. Educators will review classic and modern
blonding formulas, tips, and techniques for creating envious
blondes. Stylists will learn about common blonding mistakes and how
to avoid them.
- Ouidad, Carefully Colored Curls: A simplified approach
to providing clients an introduction to blonding while preserving
the integrity of their curls. Attendees will learn how to properly
prescribe Ouidad Home Care and treatments.
- Nu Standard, Restoring Hair
Wellness for Traumatized Blondes: Maintaining the hair's health
after the stress of the blonding process is challenging, especially
for textured hair. Professionals will learn how the Hydrasilk
Hydrating Bond System can level up their hair care services through
a wellness bonding experience for eager clients seeking
healthier-looking blonde curls.
"As we enter our first year with Iconic Blonde, we are excited
to create a new legacy event that will tie into our other impactful
education moments, such as Color the World and World of Texture —
which both saw high attendance this past year. The blonding
and bonding categories are growing rapidly. We want to equip
stylists with the knowledge, tools, and the latest techniques to
hone their skills," shared April
Holt, Group Vice President of Cosmo Prof Stores.
Iconic Blonde will be hosted by two of Cosmo Prof's Artistic
Team Members, Presley Poe (@presleypoe) and Jon Carlos De La Cruz (@joncarlosdelacruz), both
specialists when it comes to creative hair coloring and style
transformations. They will be joined by special guest, WELLA Hair
Ambassador and Stylist Briana Cisneros (@brianacisneros), who has
over 18+ years of experience in the hairstyling industry and is
known for making an impact through her technical mastery and unique
artistic approach.
Iconic Blonde is shaping up to be the fastest-selling virtual
event Cosmo Prof has hosted, with ticket sales already reaching
record-breaking numbers. In certain states, attendance of select
classes will provide professionals the ability to earn valuable
Continuing Education (CEU) Hours. Also, stylists have access to the
curriculum two weeks after the event. Professionals can learn more
about Iconic Blonde and register through July 16th by visiting
CosmoProfBeauty.com/Iconic-Blonde.
About Sally Beauty Holdings, Inc.
Sally Beauty
Holdings, Inc. (NYSE: SBH), as the leader in professional hair
color, sells and distributes professional beauty supplies globally
through its Sally Beauty Supply and Beauty Systems Group
businesses. Sally Beauty Supply stores offer up to 7,000 products
for hair color, hair care, nails, and skin care through proprietary
brands such as Ion®, Strawberry Leopard®,
Generic Value Products®, Beyond the Zone® and
Silk Elements® as well as professional lines such as
Wella®, Clairol®, OPI®,
Conair®, and L'Oreal®. Beauty Systems Group
stores, branded as CosmoProf® or Armstrong
McCall® stores, along with its outside sales
consultants, sell up to 8,000 professionally branded products,
including Paul Mitchell®,
Wella®, Matrix®, Schwarzkopf®,
Kenra®, Goldwell®, Joico®, and
Olaplex®, intended for use in salons and resale by
salons to retail consumers. For more information about Sally Beauty
Holdings, Inc., please visit
https://www.sallybeautyholdings.com/.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/cosmo-prof-debuts-a-new-virtual-event-to-address-stylist-education-on-blonding-and-bonding-301865087.html
SOURCE Cosmo Prof