The NewStore mobile point-of-sale now powers
retail operations for the UK-based women's activewear and lifestyle
brand
BOSTON, July 19,
2023 /PRNewswire/ -- NewStore, a modular,
mobile-first omnichannel cloud platform for retail brands
worldwide, today announced Sweaty Betty has rolled out its
mobile point-of-sale (mPOS) in 73 stores across the UK &
Ireland. By replacing its legacy
POS with NewStore, the London-based brand now runs its retail
operations entirely on iPhone, laying the groundwork for the
company's omnichannel transformation.
Sweaty Betty's decision to implement
NewStore underscores its commitment to innovation and
customer-centricity
"Sweaty Betty has quickly grown from a small London boutique to an international business.
During this process, we recognized the importance of providing a
seamless and scalable omnichannel experience for our customers and
store colleagues," said Simon
Pakenham-Walsh, Chief Technology Officer, Sweaty Betty. "We
selected NewStore because its platform does not carry the complex
technical debt of the industry's legacy solutions, and the
company's vision aligns perfectly with our strategy, which includes
having an extensible, modern, and API-first technology stack."
For 25 years, Sweaty Betty has been on a mission to empower
women through fitness and beyond. The brand is known for its range
of high-quality apparel and accessories designed for performance
and style. Its products are sold in-store, online, and through the
brand's various wholesale partners. With NewStore, Sweaty Betty has
unified its direct offline and online channels, improving the
customer experience and driving operational efficiency.
"The NewStore platform has had a tremendous impact on our
day-to-day operations. Not only were we able to implement the
technology quickly, but it has also reduced the operational
workload of our store and support office teams by 75 percent,"
added Jessica Coleman, Omnichannel
Product Owner, Sweaty Betty. "NewStore has given autonomy back to
our employees, enabling them to provide exceptional service and
enhance the overall customer experience."
Sweaty Betty has seen other benefits from the NewStore
deployment as well, including enhanced mobility, leading to more
personalized, high-touch customer interactions. Additionally, the
NewStore mPOS empowers store associates to swiftly assist customers
during peak shopping hours, shortening wait times and optimizing
the checkout experience. The intuitive user interface of the
NewStore platform has also streamlined the refund process. Last but
not least, NewStore has simplified the training and onboarding
process for store associates, ensuring they are well-equipped to
deliver value for both the brand and its shoppers as quickly as
possible.
"Sweaty Betty's decision to implement NewStore underscores its
commitment to innovation and customer-centricity. It is also a
testament to our platform's ease of use and scalability," said
Stephan Schambach, Founder and CEO,
NewStore. "By embracing a mobile-first omnichannel strategy, Sweaty
Betty is setting the standard for DTC brands in the activewear
space, and we will continue to play a pivotal role in the company's
transformation."
Now that all of Sweaty Betty's store locations are live on the
NewStore platform, both organizations will further improve how
customers interact with the brand. In the next few months, the
company will start rolling out additional omnichannel features that
allow employees to better guide shoppers and create more meaningful
relationships.
For more information on how NewStore has accelerated Sweaty
Betty's omnichannel journey, read the full case study here:
https://www.newstore.com/resource/sweaty-betty-case-study/
About Sweaty Betty
Leading global activewear and
lifestyle brand Sweaty Betty has been on a mission to empower women
through fitness and beyond since 1998. The brand's loyal,
fast-growing and global community of active women has female
empowerment and inclusivity at its core. Famous for bum-sculpting
leggings and innovative prints, Sweaty Betty combines fitness and
style with technical, high-performance fabrics and responsibly
sourced materials. Based in London, the design team create multi-sport,
beautiful and technical clothes that flatter a woman's body, giving
her the confidence to take on the world.
In addition to its website which services customers globally,
Sweaty Betty has shops in the UK and Asia, in addition to being in Selfridges,
Harrods and shop-in-shops in Nordstrom stores across North America. The brand's products can also
be found at leading retailers all over the world.
For more information, please visit www.sweatybetty.com. Sweaty
Betty is a division of Wolverine World Wide, Inc. (NYSE:
WWW).
About NewStore
NewStore provides
Omnichannel-as-a-Service for retail brands worldwide that want to
accelerate their digital transformation. Built with MACH
principles, NewStore allows brands to easily deliver amazing
shopping experiences that store associates and consumers love. Its
mobile-first, modular cloud platform includes POS, order
management, clienteling, inventory, and native consumer apps.
NewStore customers such as Burton, Faherty
Brand, G-Star RAW, Marine
Layer, Roots Canada, Scotch & Soda, UNTUCKit, and Vince
benefit from the most complete, global omnichannel retail solution
available — now supercharged with Tap to Pay on iPhone. The company
is backed by General Catalyst, Activant Capital, and Salesforce
Ventures. Learn more at www.newstore.com
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SOURCE NewStore, Inc.