Six sweet and savory flavors pair perfectly
with America's Top Selling Popcorn
CHICAGO, July 25,
2023 /PRNewswire/ -- Ever since Orville Redenbacher brought his first popcorn
kernels to market, his namesake brand has been responsible for
countless warm, flavorful snacking moments. That flavor is headed
to the next level as Orville
Redenbacher's, a brand of Conagra Brands, Inc., (NYSE: CAG)
debuts Orville Redenbacher's Popcorn
Seasonings. This collection of six thoughtfully curated shake-on
seasonings from the leader in microwave popcorn, kernels, and
popcorn oil1 gives fans a new way to customize their
favorite snack.
"Orville Redenbacher's Popcorn
Seasonings combine delicious, craveable flavors with a customizable
experience," said Spencer Fivelson,
VP & GM of Snacks at Conagra Brands. "Ready-to-eat popcorn and
other salty snacks have long offered a broad collection of flavors,
but freshly popped popcorn has trailed behind. We're excited to
shake up the microwave and kernels category with our diverse
assortment of sweet and savory seasonings."
The line-up of Orville
Redenbacher's Popcorn Seasonings features trending snack
flavors and buzzworthy licensing partnerships that bring unique
tastes to your popcorn bowl. Included in the collection are:
- Buffalo Wild Wings® Buffalo: Created in partnership with
the sauce experts at Buffalo Wild Wings, this classic spicy
seasoning brings just the right kick to your popcorn
- Cinnabon® Cinnamon Roll: Looking to satisfy your sweet
tooth? This seasoning is inspired by the flavors of Cinnabon's
iconic, craveable cinnamon roll, and is made with Cinnabon
signature Makara® Cinnamon
- Movie Theater Butter: Matching the profile of
Orville Redenbacher's top-selling
microwave popcorn flavor, Movie Theater Butter allows you to
elevate your big screen butter experience like never before
- Nacho Cheese and White Cheddar Cheese: With $6 billion in annual sales, cheese is the top
growing flavor within snacks2. These two varieties offer
a flavorful nacho kick or the classic taste of white cheddar
- Ranch: No seasoning collection is complete without
ranch, and Orville Redenbacher's
zesty take on this classic flavor experience is certain to satisfy
ranch afficionados
"We're excited to partner with Orville
Redenbacher's to bring the unforgettable taste of Cinnabon®
World Famous Cinnamon Rolls® to the popcorn category," said
Dave Mikita, President, Focus Brands
International and Retail Channels. "The culinary collaboration on
this seasoning resulted in a product that we know fans of Cinnabon
and Orville Redenbacher's will both
love."
Orville Redenbacher's Popcorn
Seasonings are crafted to stick to your popped popcorn, reducing
that underused pile of seasonings at the bottom of the bowl.
Ranging in sizes from 2.4 oz. to 3.3 oz., Orville Redenbacher's Popcorn Seasonings have a
suggested retail price of $3.49.
Popcorn lovers will find them on the same shelves as their favorite
microwave popcorn, kernels, and oil beginning in late August.
"We are thrilled to partner with Orville
Redenbacher's to bring our Buffalo seasoning to store
shelves this summer," said Tristan
Meline, Chief Marketing Officer at Buffalo Wild Wings. "It
gives our fans another way to enjoy one of our iconic sauces –
paired with America's top selling popcorn."
Featuring warm, whole-grain favorites that everyone will love,
the full collection of Orville
Redenbacher's popcorn is ready for movie night, reality TV
binging, or any time you need a warm, delicious snack. Orville Redenbacher's line of microwave popcorn
includes SmartPop®, the #1 brand in better-for-you microwave
popcorn3. You can shop for your favorites and find fun
popcorn recipes at orville.com.
1, 3: Source: Circana POS Data L52 WE 3/26/2023
2: Source: Circana MULO+C L52 WE 3/26/2023; all growth rates
3YR CAGR
Buffalo Wild Wings® is a trademark of Buffalo Wild Wings
Inc.
CINNABON® and the Cinnabon logo are registered trademarks of
Cinnabon Franchisor SPV LLC. ©2023
About Conagra Brands
Conagra Brands, Inc. (NYSE: CAG), headquartered in Chicago, is one of North America's leading branded food
companies. Guided by an entrepreneurial spirit, Conagra Brands
combines a rich heritage of making great food with a sharpened
focus on innovation. The company's portfolio is evolving to satisfy
people's changing food preferences. Conagra's iconic brands, such
as Birds Eye®, Duncan Hines®, Healthy Choice®, Marie Callender's®, Reddi-wip®, and Slim Jim®,
as well as emerging brands, including Angie's® BOOMCHICKAPOP®,
Duke's®, Earth Balance®, Gardein®, and Frontera®, offer choices for
every occasion. For more information, visit
www.conagrabrands.com.
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SOURCE Conagra Brands, Inc.