LAMEL Makeup was selected as the retailer's
2023 Cultivate Accelerator Program winner, an incubator program
that supports emerging beauty brands.
DENTON,
Texas, Aug. 15, 2023 /PRNewswire/ -- Sally
Beauty, a long-standing supporter of emerging brands, is proud to
announce the winner of its 2023 Cultivate Accelerator Program –
Ukrainian-born brand LAMEL Makeup. Since 2018, Cultivate has
focused on supporting entrepreneurs while simultaneously offering
the beauty community the latest innovation across a multitude of
beauty categories.
Dedicated to shaping the next generation of beauty by giving
up-and-coming founders highly coveted retail distribution, Sally
Beauty understands entrepreneurs wear many hats above and beyond
being a founder. They need support and resources to grow and
sustain a brand. This year, Sally Beauty partnered with a leading
online platform, RangeMe, to streamline the application process and
connect with a more diverse range of brands. This partnership
helped drive an 85% growth in 2023 applicants, underscoring the
community's strong desire for assistance and support to achieve
their endeavors.
Sally Beauty has a well-established history of supporting
emerging entrepreneurs and incubating brands that have become
national sensations. It was the first retail distributor for
well-known brands, such as Mielle Organics, The Mane Choice, and
Arctic Fox, to name a few. Through the Cultivate Accelerator
Program, Sally Beauty confronts entrepreneurs' need for support
head-on by offering game-changing resources so new brands can
successfully break into the beauty industry and bring their
business plans to life.
For LAMEL Makeup, this means access to the retailer's store
footprint and e-commerce platforms to grow and scale their business
in the US. The cosmetics brand recently faced challenges, including
losing its warehouse due to the war in Ukraine; however, they have remained agile,
working with partners in Europe
and now the US. LAMEL Makeup serves beauty enthusiasts of all ages
and backgrounds by offering a variety of multifunctional,
affordable, cruelty-free makeup products. Their best-selling Tinted
Lip Plumping Oil and Ultra Creamy Long-Lasting Eye and Lip Liners
are just two of the items that will be added to Sally Beauty's
shelves next Spring.
"It's been an honor to get to know such an incredible group of
driven and motivated entrepreneurs within the beauty space through
the Cultivate Accelerator Program," said Maryann Herskowitz, Group Vice President of
Merchandising at Sally Beauty. "We look forward to working with
Natalia Iaromenko at LAMEL Makeup to support the brand's growth in
the US while providing our consumers with quality, versatile
cosmetics."
Natalia Iaromenko founded LAMEL Makeup in 2012 out of the need
for exceptional beauty products that could be accessible to
everyone. "Partnering with Sally Beauty offers us an incredible
opportunity to extend our reach to a wider, broader audience and
share our unique beauty vision with individuals throughout the US,"
shared Iaromenko. "Sally Beauty's unparalleled industry expertise
and expansive network of retail stores grant us an exceptional
platform to engage with beauty enthusiasts, inspiring and
empowering people through our products. We are thrilled to be under
the mentorship of such a powerful team of experts, who undoubtedly
will contribute to the elevation of our business."
As the 2023 Cultivate winner, LAMEL Makeup will receive
$15,000 in funding along with online
and in-store distribution so they can reach Sally Beauty's loyal
consumer base in the US. Additionally, LAMEL Makeup will be guided
through a 12-month mentorship program with Sally Beauty Holdings
executives, ensuring they are set up for success. Consumers will be
able to shop LAMEL Makeup in select Sally Beauty stores and on
SallyBeauty.com in Spring of 2024.
To learn more about the 2023 Cultivate Accelerator Program
winner, LAMEL Makeup, visit
https://www.sallybeauty.com/cultivate/.
About Sally Beauty Holdings, Inc.
Sally Beauty
Holdings, Inc. (NYSE: SBH), as the leader in professional hair
color, sells and distributes professional beauty supplies globally
through its Sally Beauty Supply and Beauty Systems Group
businesses. Sally Beauty Supply stores offer up to 7,000 products
for hair color, hair care, nails, and skin care through proprietary
brands such as Ion®, Strawberry Leopard®,
Generic Value Products®, Beyond the Zone® and
Silk Elements® as well as professional lines such as
Wella®, Clairol®, OPI®,
Conair® and L'Oreal®. Beauty Systems
Group stores, branded as CosmoProf® or Armstrong
McCall® stores, along with its outside sales
consultants, sell up to 8,000 professionally branded products
including Paul Mitchell®,
Wella®,
Matrix®, Schwarzkopf®,
Kenra®, Goldwell®, Joico® and
Olaplex®, intended for use in salons and for resale by
salons to retail consumers. For more information about Sally Beauty
Holdings, Inc., please visit
https://www.sallybeautyholdings.com/.
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SOURCE Sally Beauty Holdings, Inc.