Bondbar's hair repair system will now include
a full shade range of permanent hair color with built-in bonding
technology, so consumers can repair while they color.
DENTON,
Texas, Sept. 1, 2023 /PRNewswire/ -- Sally
Beauty, the ultimate destination for salon-quality hair color and
care, is proud to announce the third extension to the bondbar
product line. Initially launched in October
2022, the line of bonding solutions amassed thousands of
rave reviews and award-winning status within its first year. With
the newest expansion, Sally Beauty is redefining hair care and
reinventing color with a line of permanent shades expertly designed
with built-in bond repair. Also launching are four new bonding
products, including a first-to-market shampoo and three versatile
styling products.
The "skinification" of hair has continued to rise in popularity,
with consumers consciously seeking products that elevate their
routines and prioritize their hair health. Sally Beauty strives to
remove the barrier for color-loving consumers worried about hair
damage. The beauty retailer harnessed its rich expertise in product
innovation to create bondbar Bonding Permanent Hair Color. It is
the first full shade range of permanent hair color at Sally Beauty
specially designed and tested to deliver bonding technology to
strengthen, condition, repair hair fibers, and reinforce bonds
while providing 100% gray coverage.
On the care front, the retailer's newest bondbar repair products
include solutions to detangle and help deliver smooth, moisturized
styles for all hair types and textures. A standout is the
first-ever Bonding Blue Shampoo. This innovative product is
specifically designed to brighten and remove brassiness from
brunette hair, providing shade support to the most common hair
color, which is often plagued with fading, dullness, and
brassiness. These new innovative additions bring the bondbar lineup
to 14 products with bonding technology. Bondbar was developed with
proprietary formulas that work by penetrating deep into the hair
cortex, creating new hydrogen and ionic bonds that support and
restore the internal keratin structure. This provides improved
strength and manageability for damaged hair.
"Our goal with the extension of the bondbar line is to merge our
long-standing leadership in the color category with our innovative
bondbar technology to support overall hair health. The at-home hair
color category needs products that offer these combined benefits.
We are excited to introduce bondbar Permanent Hair Color to provide
our shoppers with the latest bonding technology that also helps
maintain healthy, vibrant color at an affordable price point,"
shared Maryann Herskowitz, Group
Vice President of Merchandising at Sally Beauty.
Discover more about the new bondbar products here:
- Permanent Hair Color ($12.99): Available in 30 natural
shades, this permanent hair color has built-in bonding technology.
When used with bondbar's Bonding Booster and Bonding Recovery, the
product trio offers up to 53% less breakage compared to a standard
color. Bondbar Crème Developer is also available in 10, 20, 30, and
40 volume to support all at-home hair coloring needs.
- Bonding Blue Shampoo ($9.99): The first blue shampoo in the
market to include clinically proven bonding technology to help
neutralize brassiness after one use and significantly brighten
brunette hair while hydrating root to ends.
- Bonding Detangling Spray ($9.99): Improves wet detangling by up to 97%
and nourishes hair while reducing breakage after one use.
- Bonding Leave-In Conditioner ($9.99): This leave-in conditioner has a
lightweight formula that adds volume and moisture, helps tame
frizz, and smooths out hair.
- Bonding Curl Cream ($9.99): The curl cream nourishes the
hair and seals in moisture to help define the shape of curls with
added bounce, softness, and shine.
The complete bondbar line is available now in-store and online
at SallyBeauty.com/bondbar.
About Sally Beauty Holdings, Inc.
Sally Beauty
Holdings, Inc. (NYSE: SBH), as the leader in professional hair
color, sells and distributes professional beauty supplies globally
through its Sally Beauty Supply and Beauty Systems Group
businesses. Sally Beauty Supply stores offer up to 7,000 products
for hair color, hair care, nails, and skin care through proprietary
brands such as Ion®, Strawberry Leopard®, Generic Value Products®,
Beyond the Zone® and Silk Elements® as well as professional lines
such as Wella®, Clairol®, OPI®, Conair® and L'Oreal®. Beauty
Systems Group stores, branded as CosmoProf® or Armstrong McCall®
stores, along with its outside sales consultants, sell up to 8,000
professionally branded products including Paul Mitchell®, Wella®,
Matrix®, Schwarzkopf®, Kenra®, Goldwell®, Joico® and Olaplex®,
intended for use in salons and for resale by salons to retail
consumers. For more information about Sally Beauty Holdings, Inc.,
please visit https://www.sallybeautyholdings.com/.
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SOURCE Sally Beauty Holdings, Inc.