On Tuesday, September
12 fans can participate in the Taco Tuesday Taco Tab, which
will help cover a portion of taco fans' orders
TLDR:
- Now that Taco Tuesday is free in 49 states, it's time to
celebrate! On Tuesday, September 12,
Taco Bell and DoorDash are funding up to $5
million worth of tacos for taco lovers across (most of) the
country*, available exclusively on DoorDash.
- DoorDash users can add code TACOTAB to orders placed with
participating Mexican restaurants (a full list can be found here)
to get $5 off $15+ qualifying
orders**.
IRVINE,
Calif., Sept. 5, 2023 /PRNewswire/ -- With the
liberation of Taco Tuesday in 49 states, DoorDash has joined
the fun with Taco Bell to throw a celebration for taco lovers
across (most of) the country*, covering up to $5 million worth of tacos on Taco Tuesday, September 12. DoorDash, the on-demand
delivery platform that connects consumers with their favorite local
businesses, has assembled over 20,000 local Mexican restaurants to
participate in the momentous event. By celebrating Mexican
restaurants across the country, Taco Bell and DoorDash hope to
empower businesses of all sizes and encourage taco enthusiasts to
explore all that their communities have to offer.
"Since the day we filed the legal petitions, our goal has always
been to create a world where everyone can freely celebrate and
promote Taco Tuesday, because when tacos win, we all win. It's been
remarkable to see local restaurants already begin to celebrate Taco
Tuesday their way, and we couldn't be more thrilled to partner with
DoorDash to help elevate those small businesses even further," said
Taco Bell U.S. Chief Marketing Officer, Taylor Montgomery. "While Tuesdays hold a
special place in our heart and will continue to do so, this
celebration isn't just about opening up a taco tab. It's
about championing every individual who makes, sells, eats and
celebrates tacos. This Taco Tuesday is for them."
This One's for You, Taco Community
Prior to this
summer's Taco Tuesday liberation announcement, taco vendors, mom
and pop shops and restaurants across 49 states were at risk of
legal action if they used the phrase "Taco Tuesday" when
celebrating with their local patrons. Once recipients of cease and
desist letters, restaurants Luna's Tacos & Tequila of
Greeley, CO and Freedom's Edge
Brewing Company of Cheyenne, WY
can now freely celebrate Taco Tuesday and have wasted no time
sharing the news on social media.
"Taco Tuesday has been liberated in Colorado and we couldn't be more excited to
celebrate our love of tacos with our community," said Samantha Corliss, Co-owner and founder of Luna's
Tacos & Tequila. "Like many taco shops across the country,
Luna's was no stranger to legal difficulties with Taco Tuesday. Now
that it is freed, we look forward to celebrating Taco Tuesday for
many years to come!"
For the first time ever, the September
12th Taco Tab promotion will celebrate over
20,000 participating Mexican restaurants on DoorDash across 49
states for the biggest Taco Tuesday ever.
Put It On The Taco Tab
The $5 million Taco Tuesday Taco Tab
provides taco fans the opportunity to discover over 20,000
restaurants, so trying that new spot you've had your eye on or
supporting your local favorite is easier than ever. Visit
DoorDash.com/TacoTab to check out the full list of
participating restaurants. Joining the party is simple: DoorDash
users will receive $5 off any $15+
order with participating Mexican restaurants for one day only,
Tuesday, September 12, using code
TACOTAB.
"DoorDash's mission has always been to empower local economies,
and it's at the heart of everything we do. That's why we came
together with Taco Bell to offer America* the chance to celebrate
Taco Tuesday on September 12," said
Kofi Amoo-Gottfried, Chief Marketing
Officer at DoorDash. "With over 20,000 participating Mexican
restaurants, DoorDash users can choose from an unmatched selection
of diverse, delicious meals, from beloved restaurants to local
favorites. With our Taco Tuesday Taco Tab promotion, we're aiming
to highlight the best Mexican restaurants nationwide, and celebrate
a long-held tradition in the most festive way possible."
To learn more, visit TacoBell.com/Freeing-Taco-Tuesday. This is
just the beginning of more Taco Tuesday fun to come from
Taco Bell with forthcoming in-app rewards, experiences, merch and
more. To stay up to date on the latest, follow along on Taco Bell
social channels.
* The Taco Tuesday trademark registration covering all states
except New Jersey has been
canceled, though a separate registration covering New Jersey is still active. Therefore, the
DoorDash offer will be limited to the 49 states where Taco Tuesday
has been freed.
** On 9/12/23 from 12:01 am PT
to 11:59 pm PT, use promo code TACOTAB and spend
$15 or more (before taxes, fees &
gratuity) to receive $5 off your
order for delivery at participating restaurants in the Mexican
cuisine category for up to the first 1 million users who place a
qualifying order on the DoorDash website or app. Offer not valid in
the state of New Jersey. For a
limited time and while supplies last. Not valid in-store. Not valid
for dine-in or group orders. Not valid for scheduled orders. Limit
one redemption per person. Fees and taxes will apply. Not
valid for the purchase of alcohol. Subject to availability. Must
have or create a valid account with a valid form of accepted
payment on file. Cannot be combined with any other offer or
discount. No cash value. Non-transferable. Additional terms &
conditions apply. See here.
About Taco Bell Corp.
For more information about
Taco Bell, visit our website at www.TacoBell.com, our Newsroom at
www.TacoBell.com/news or www.TacoBell.com/popular-links. You
can also stay up to date on all things Taco Bell by following us on
LinkedIn, TikTok, Twitter, Instagram, Facebook and subscribing to
our YouTube channel.
About DoorDash
DoorDash (NYSE: DASH) is a
technology company that connects consumers with their favorite
local businesses in more than 25 countries across the globe.
Founded in 2013, DoorDash builds products and services to help
businesses innovate, grow, and reach more customers. DoorDash is
building infrastructure for local commerce, enabling merchants to
thrive in the convenience economy, giving consumers access to more
of their communities, and providing work that empowers. With
DoorDash, there is a neighborhood of good in every order.
Matt Prince – Taco Bell
Corp.
Matt.Prince@yum.com
Rosie Herzog – Edelman
Rosie.Herzog@edelman.com
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SOURCE Taco Bell Corp.