Schick Intuition is on a Mission to Provide
Self-Care Para Todos Through Art & Beauty
SHELTON,
Conn., Sept. 12, 2023 /PRNewswire/
-- Schick® Intuition® proudly announces its collaboration with
esteemed Afro-Latina Visual Artist and Author, Reyna Noriega, in honor of Hispanic Heritage
Month. This collaboration will unveil a Schick® Intuition®
Sensitive Care® limited-edition razor, beautifully designed to
embody the richness and diversity of the Latino community. The
exclusive partnership underscores Schick® Intuition®'s ongoing
dedication to inclusivity and effortless self-care, catering to the
unique needs of their consumer.
This artistic collaboration offers more than just a razor; it's
a celebration of culture, bringing a piece of Latino essence into
daily self-care. The Schick® Intuition® Sensitive Care®
limited-edition razor showcases Reyna's artistic vision which
shines through the design inspired by the vibrancy of Latino
culture. The beautifully embellished razor is infused with Reyna's
signature aesthetic into every detail, creating a stunning homage
to the soulfulness and diversity of Latino heritage.
"This collaboration is very close to my heart. I'm honored to
be part of Schick® Intuition®'s journey to make self-care an
effortless, nurturing, and uplifting ritual. Together, we aim to
shine a spotlight on Latino artists and recognize the significance
of representation in the art and beauty space," said
Reyna Noriega, visual artist and
author. "My work is inspired by my desire to uplift women of
color in beautiful ways, and with this vibrant razor – for which I
got to bring to life my love for color, plants and beautiful
representations of the women I hope will use the razor – I seek to
continue to share the joy and positivity of our Latino heritage
while empowering everyone to embrace their unique beauty."
The limited-edition Schick® Intuition® Sensitive Care® razor is
available now exclusively at Target stores and Target.com,
featuring a 2-in-1 design, effortlessly lathering and shaving in a
single step. With a built-in moisturizing bar with organic aloe,
this 4-blade razor with a pivoting head, offers exceptional
closeness and comfort, ensuring a delightful shaving experience.
The razor's distinctive design fuses first-class functionality with
thoughtful art and design.
"For us, to enable a moment of effortless self-care in our
consumer's busy life is of utmost importance and, as part of that
journey, we are thrilled to partner with the
extraordinary Reyna Noriega to celebrate the diverse tapestry
of the Hispanic community," said Melissa Rossi, Brand Manager, Strategy for
Schick Intuition at Edgewell Personal Care. "Through this
beautifully designed limited-edition razor, we seek to uplift
multicultural voices, and shed light into the importance of
representation in art and media – all while delivering an
experience that feels good for her skin without compromising her
shave."
Find the Target exclusive limited-edition Schick® Intuition®
Sensitive Care® razor designed by Reyna
Noriega at Target stores and Target.com.
About Schick Intuition
Schick Intuition Razors lather and shave in one easy step, with
no need for shave gel! These razors for women feature a built-in
moisturizing bar made with natural fragrances and ingredients
helping soften skin as you shave. Its smooth-gliding 4-blade
cartridge has a pivoting head to hug the contours of your legs and
body. Plus, Schick Intuition Razors are perfect for first-time
shavers, minimizing nicks and cuts.
About Reyna Noriega
Reyna Noriega is a Visual Artist,
Designer and Author. Her work centers women of color, and provides
joyful and vibrant representations to instill a sense of hope and
pride. Having seen the power of introspection, self reflection and
healing, Reyna's work centers that aspect of our journeys as we
seek to rise and be our best, most authentic selves so that we all
may experience sustainable peace and happiness. Her work has graced
covers such as Science Magazine and The New Yorker and thousands of
people collect and showcase her art in their homes around the
world.
About Edgewell Personal Care
Edgewell (NYSE: EPC) is a leading pure-play consumer products
company with an attractive, diversified portfolio of established
brand names including Schick® and Wilkinson
Sword® men's shaving products; Schick® and
Billie® women's shaving products; Edge® and
Skintimate® shave preparations; Playtex®, Stayfree®,
Carefree® and o.b.® feminine care products; Banana
Boat® and Hawaiian Tropic® sun care products;
Bulldog®, Jack Black® and Cremo® grooming products;
Fieldtrip™ skin care products; and Wet Ones® hygiene
products. The Company has a broad global footprint and operates in
more than 50 markets, including
the U.S., Canada, Mexico, Germany, Japan, the U.K. and Australia,
with approximately 7,000 employees worldwide.
Media Contact:
Penelope Ramirez
penelope.ramirez@edelman.com
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SOURCE Edgewell Personal Care