Building on the Company's world-class
technology and marketing stacks, innovative offerings
help owners streamline operations, enhance the guest experience and
increase profitability
ANAHEIM,
Calif., Sept. 13, 2023 /PRNewswire/ -- Wyndham
Hotels & Resorts, the world's largest hotel franchising company
with approximately 9,100 hotels across more than 95 countries,
today announced new efforts to further elevate the hotel ownership
experience for its franchisees around the globe—debuting new,
state-of-the-art, owner and guest engagement platforms. Unveiled
today during the Company's 2023 Global Conference in Anaheim, Calif., the tools come at no
additional cost to Wyndham franchisees.
"Every day we're helping our owners open doors to best-in-class
technology, more efficient operations, better guest experiences and
more profitable hotels," said Geoff
Ballotti, president and CEO, Wyndham Hotels & Resorts.
"With award-winning brands, the number one hotel rewards program, a
record development pipeline and historic levels of franchisee
engagement and retention—there's never been a better time to be a
part of the world's largest, and fastest growing, pure-play hotel
franchising company."
Driving Performance Through Community
Developed with
help and insight from Wyndham's franchise advisory and brand
councils, Wyndham Community—the Company's new owner
engagement platform—marks a significant advancement for hotel
owners looking to streamline and simplify management of their hotel
operations, regardless of whether they own a single hotel or a
portfolio spanning multiple brands and segments.
Offering actionable insights to help maximize hotel
profitability, Wyndham Community seamlessly connects hotel
owners to the day-to-day performance of their business while
delivering a constant connection to the scale and resources of the
world's largest hotel franchisor. Through the tool, owners can
access real-time insights on key business metrics across their
portfolio, from anywhere and any device, while also keeping tabs on
high-priority tasks and other key action items. Wyndham
Community also provides a direct connection to operational support
while serving as owners' primary destination for vital news and
updates.
Enhancing the Guest Experience
Wyndham's new guest
engagement platform, powered by Canary Technologies, further
enhances the guest experience by providing hotel owners with a
series of best-in-class, mobile-centric tools, helping them better
cater to today's travelers and their evolving needs. Slated to
start rolling out in the coming weeks, it's built around four key
areas:
- AI-Driven Property Messaging
Integrating directly
with Wyndham's next-gen property management systems (SynXis
Property Hub and Opera Cloud), guests can text hotels directly for
any needs throughout their stay. Frequently asked questions are
answered by Wyndham Hospitality AI, freeing hotel staff to focus on
other guest needs.
- Smart Mobile Check-In
Building on Wyndham's
first-mover status to bring mobile check-in and checkout to the
economy segment, this newest offering helps protect hotels against
unwarranted chargebacks and fraud by incorporating
credit card and ID verification prior to guests' arrival,
significantly speeding up the check-in process.
- Dynamic Upsell
Hotels can engage guests in advance of
their stay, offering enhancements like early check-in, late
checkout and room upgrades. In doing so, hotel owners can now
easily unlock new opportunities to boost revenue and their bottom
line.
- Smart Mobile Checkout
Upon checkout, housekeeping is
automatically notified a new room is ready for cleaning while the
checkout screen on the guest's device asks for a review of the
stay. On average, pilot properties are seeing a 25% increase in
positive reviews.
Unlocking the Wyndham Advantage
Wyndham's new owner
and guest engagement platforms join a growing list of additional
tools and resources, which collectively offer franchisees
The Wyndham Advantage. From next-gen property and
revenue management systems to opt-in, revenue-boosting, ancillary
services like its Signature Reservation Services to
loyalty-building incentives like The Rewards Circle; Wyndham
continues to dedicate the full scope and scale of its resources to
the long-term success of its franchisees. Over the last five years,
the Company has invested more than $275
million in technology—delivering industry-first sales,
marketing and digital innovations—all while expanding its
on-the-ground operational support of hotels.
Adding to that growing list of firsts is Wyndham's new OTA
reconciliation tool. Aimed at correcting the OTA overbilling that
can occur when a guest no-shows, cancels or shortens their
reservation, the tool automatically reconciles each hotel's stay
data with the commissions previously charged at the time of
booking. In instances of misalignment, the tool reconciles those
stays so the appropriate commission is charged. Historically a
manual process, or one which hotels needed to outsource to a
third-party for a fee, the Wyndham-provided service is available
today at no additional cost to franchisees and currently covers all
bookings made through Expedia and its affiliated brands.
Wyndham's 2023 Global Conference runs through Thursday, September 14. Built around the theme of
"Opening Doors," the 3-day, in-person event is known for being one
of the largest gatherings of hoteliers and hotel suppliers in the
world. For more information about Wyndham Hotels & Resorts,
including franchising opportunities, visit
www.wyndhamdevelopment.com.
About Wyndham Hotels & Resorts
Wyndham Hotels
& Resorts (NYSE: WH) is the world's largest hotel franchising
company by the number of properties, with approximately 9,100
hotels across over 95 countries on six continents. Through
its network of approximately 852,000 rooms appealing to the
everyday traveler, Wyndham commands a leading presence in the
economy and midscale segments of the lodging industry. The
Company operates a portfolio of 24 hotel brands, including Super
8®, Days Inn®, Ramada®, Microtel®, La Quinta®, Baymont®, Wingate®,
AmericInn®, Hawthorn Extended Stay®, Trademark Collection® and
Wyndham®. The Company's award-winning Wyndham Rewards loyalty
program offers over 103 million enrolled members the opportunity to
redeem points at thousands of hotels, vacation club resorts and
vacation rentals globally. For more information,
visit www.wyndhamhotels.com.
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SOURCE Wyndham Hotels & Resorts