ATLANTA, Sept. 26,
2023 /PRNewswire/ -- The Aaron's Company, Inc.
(NYSE: AAN), a leading, technology-enabled, omnichannel
provider of lease-to-own and retail purchase solutions, today
announced the opening of its newest company-operated Aaron's
GenNext store in Fort Smith,
Arkansas.
The new Aaron's store in Fort
Smith reflects the latest expansion of the Company's GenNext
store initiative, which is transforming the in-store customer
experience. The new store is conveniently located on the east side
of Fort Smith near Mercy Hospital
at 7607 Rogers Avenue. The store will be open Monday – Saturday
from 10:00 a.m. – 8:00 p.m.
"GenNext stores are an integral part of the Company's strategy
to transform Aaron's in communities across the country," said
Douglas Lindsay, CEO of The Aaron's
Company. "With the opening of every new GenNext store, we continue
to receive positive feedback from our customers. We are excited to
open our new store in the Fort
Smith market and look forward to delivering exceptional
value and service to our customers along with a best-in-class
shopping experience."
Aaron's GenNext stores include larger showrooms and/or
re-engineered store layouts, updated signage, expanded product
assortment, enhanced technology-enabled shopping and checkout, and
an innovative operating model, providing a best-in-class experience
for shoppers. The GenNext program includes remodeling existing
stores into the updated format as well as opening stores in new
locations. So far this year, Aaron's has converted or opened 32
GenNext stores, bringing the total to 243 company-operated GenNext
stores since launching the initiative in 2018.
About The Aaron's Company, Inc.
Headquartered in
Atlanta, The Aaron's Company, Inc.
(NYSE: AAN) is a leading, technology-enabled, omnichannel provider
of lease-to-own and retail purchase solutions of appliances,
electronics, furniture, and other home goods across its brands:
Aaron's, BrandsMart U.S.A.,
BrandsMart Leasing, and Woodhaven. Aaron's offers a
direct-to-consumer lease-to-own solution through its approximately
1,260 Company-operated and franchised stores in 47 states and
Canada, as well as its e-commerce
platform. BrandsMart U.S.A. is one
of the leading appliance retailers in the country with ten retail
stores in Florida and Georgia, as well as its e-commerce platform.
BrandsMart Leasing offers lease-to-own solutions to customers of
BrandsMart U.S.A. Woodhaven is the
Company's furniture manufacturing division. For more information,
visit investor.aarons.com, aarons.com, and brandsmartusa.com.
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SOURCE The Aaron’s Company, Inc.