Cosmo Prof brings together industry-leading
brands and artists to support the professional community with
best-in-class education on the latest color trends, product
innovation, and business tips.
DENTON,
Texas, Oct. 4, 2023 /PRNewswire/ -- Cosmo Prof,
the leading distributor of professional beauty products and
education, reaffirms its commitment to the professional community
by bringing their third annual Color the World Event to life
virtually on October 22, 2023. With a
strong focus on color trends, this event is designed to answer
stylists' demands by providing them with the knowledge and
inspiration they need to excel in their artistry.
Since its inaugural year in 2021, Cosmo Prof has seen upwards of
10,000 attendees eagerly join Color the World to learn and grow.
The demand for more resounding support continues to rise, driving
education as a core pillar of Cosmo Prof's business. The
distributor's allyship goes beyond quality product offerings with a
mission to support stylists by arming them with the latest
techniques and category innovation to express their creativity
through color.
"We are fresh off the heels of Iconic Blonde, where we saw
registration grow by over 75%, making it our largest event to date
and confirming the need for continued education. We are thrilled to
continue the momentum and support of the professional community
with the latest developments in color," said April Holt, Group Vice President of Stores at
Beauty Systems Group.
Partnering with industry-leading experts to bring best-in-class
education to attendees, Cosmo Prof is excited to have
world-renowned Celebrity Hair Artist and Creative Director of Color
Wow, Chris Appleton, as Color the
World's special guest for the second year. "I'm honored to be a
part of the Color the World event for the second year in a row with
Cosmo Prof. My career has been a journey of incredible partnerships
and learnings. I'm looking forward to sharing some of my insights
and experiences garnered over the years with the next generation of
stylists, encouraging them to defy boundaries and push beyond the
conventional," shared Appleton.
Color the World attendees can expect an elevated virtual
experience with new classes based on color and styling trends from
top brands like Paul Mitchell,
Wella, Schwarzkopf, Joico, Matrix, Morrocanoil, Sexy Hair, Ouidad,
OLAPLEX, and more. Highlights for the 2023 program include:
- 2024 Color Trends: Experts and industry leaders from top
brands will share valuable insights on new and innovative
techniques so stylists can master trending colors from purples and
silvers to coppers and reds. Attendees will witness live
demonstrations, engage in interactive chats, and gain inspiration
from the industry's finest educators while earning CE hours in
select classes.
- Can't Miss Classes: Master the latest trends while
learning how to create powerful and eclectic high-contrast looks
with a "Color Blocking" class hosted by Wella. Color the World will
also cover important topics beyond hair color so professionals can
learn best-in-class business practices, social media tips,
celebrity styling, and more. Chris
Appleton is back behind the chair to teach an hour-long
masterclass on runway-ready looks by sharing his most iconic A-list
hairstyles, and Joico's "Salon Social Playbook" class will cover
social strategies to attract new clients, tips for creating viral
salon content, and more.
- Licensed to Create Award: For the third year, Cosmo Prof
is bringing the professional community together to share what
colors their world with the opportunity to compete for a live
feature during the event and a chance to win $1,500 in prizes. With nearly 1,400 submissions,
stylists, barbers, and nail techs were asked to showcase their
talent on social media. Attendees can vote live during Color the
World to select a winner for each category.
Professionals can learn more about Color the World and register
at cosmoprofbeauty.com/color-the-world. Ticket holders will also
have access to the curriculum for two weeks after the event to view
additional sessions.
About Sally Beauty Holdings, Inc.
Sally Beauty
Holdings, Inc. (NYSE: SBH), as the leader in professional hair
color, sells and distributes professional beauty supplies globally
through its Sally Beauty Supply and Beauty Systems Group
businesses. Sally Beauty Supply stores offer up to 7,000 products
for hair color, hair care, nails, and skin care through proprietary
brands such as Ion®, Strawberry Leopard®, Generic Value Products®,
Beyond the Zone® and Silk Elements® as well as professional lines
such as Wella®, Clairol®, OPI®, Conair®, and L'Oreal®. Beauty
Systems Group stores, branded as CosmoProf® or Armstrong McCall®
stores, along with its outside sales consultants, sell up to 8,000
professionally branded products, including Paul Mitchell®, Wella®,
Matrix®, Schwarzkopf®, Kenra®, Goldwell®, Joico®, and Olaplex®,
intended for use in salons and for resale by salons to retail
consumers. For more information about Sally Beauty Holdings, Inc.,
please visit https://www.sallybeautyholdings.com/.
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SOURCE Cosmo Prof