Three mini games will feature HI-CHEW-themed
advantages for players
IRVINE,
Calif., Oct. 12, 2023 /PRNewswire/
-- HI-CHEW®, the immensely fruity, intensely
chewy candy, has announced an exciting and immersive integration
with the hugely popular game Fortnite by Epic Games. HI-CHEW will
be featured in various branded customizations throughout three
popular mini-games: Hiding Game, Lucky Blocks and Troll Free For
All. This collaboration, powered with the help of Super
League (Nasdaq: SLE), a global leader in delivering immersive
experiences across the world's largest metaverse platforms, marks
the first time that HI-CHEW will be fully integrated into a gaming
experience, offering gamers a unique and innovative way to immerse
themselves in the HI-CHEW experience.
The HI-CHEW branded customizations are launching on October 12 and will be available to Fortnite
users through November 7. From power
up blocks and branded pushcarts to HI-CHEW hiding spots, players
will find candy-filled surprises throughout these mini games to
elevate their game play:
- Atlas Hiding Game: In this high-pressure version
of hide and seek, the array of rooms and outside play areas feature
HI-CHEW product packaging and signage. Gamers can even take cover
inside larger-than-life HI-CHEW packages, enhancing their hiding
skills and taking them to a whole new level of expertise.
- Pro Lucky Block: While players are spawned
(restart the game with a new life) into the mini-game map searching
for blocks to gather power-up items to battle other players, they
will encounter HI-CHEW branded blocks. Players can unlock
the HI-CHEW blocks to receive a new item to help elevate their game
play. There are dozens of blocks around the island, and the
colorful blocks complement HI-CHEW's variety of product packaging
and flavors.
- Troll FFA (Free For All): In this mini game,
players are encouraged to play against their friends to see who can
"troll" or "outlast" all others without having to get spawned back
in. Throughout the game, HI-CHEW's branded pushcarts will allow
players to interact and unlock a new power-up that can help them
stay in the game even longer.
With Fortnite being at the forefront of gaming culture, this
integration was a natural move for the brand to increase awareness
amongst key consumer demographics and HI-CHEW brand fans. According
to Fortnite, the game sees an average of 83 million active users
per month, with an average of 1.5 hours of gameplay per day/per
user, creating immense opportunity for brand visibility.
"With more than half of Fortnite's audience falling into the Gen
Z demographic, this integration allows us to reach our target
consumers in a more fun, engaging and meaningful way while they are
consuming entertainment," said Teruhiro
Kawabe (Terry), Chief Representative for the USA & President, CEO of Morinaga America,
Inc. "We're excited to be able to bring a unique in-game experience
to further brand awareness and take part in this ever-growing
gaming phenomenon."
This strategic partnership between HI-CHEW and Super League has
paved the way for HI-CHEW to leave an indelible mark on the
Fortnite landscape. Through this collaboration, influencers and
players will encounter HI-CHEW in various immersive and memorable
ways, strengthening the brand's presence within the gaming
community. A testament to the brand's dedication to creating
authentic and memorable connections with its audience, the
collaboration between HI-CHEW and Super League puts the Fortnite
community at the forefront, positioning HI-CHEW to leave a lasting
impact in the gaming world.
Fortnite is developed by Epic Games, and offers a wide range of
tools to empower anyone to design games and experiences. In
Fortnite, anyone can build their own online experience for free and
share it with Fortnite's audience around the world.
To learn more about HI-CHEW and to see where you can
purchase your favorite products, please visit us online at
HI-CHEW.com, like us on Facebook, and follow us on Instagram
(@HICHEWUSA) and TikTok (@HICHEWUSA).
*This is an independently created Fortnite experience and is
not sponsored, endorsed, or administered by Epic Games,
Inc.
About Morinaga America, Inc.:
Established in 2008, Morinaga America, Inc. is the official
distributor of HI-CHEW®, HI-SOFT™, and Chargel™ in
the United States. Morinaga
America, Inc. (marketing and sales) and Morinaga America Foods,
Inc. (manufacturing) are wholly-owned subsidiaries of Morinaga
& Co., Ltd., which began in 1899 as the first, modern candy
maker and producer of chocolates in Japan. In 2015, Morinaga America, Inc. opened
its first United States
manufacturing facility in North
Carolina. With over 200 flavors of HI-CHEW®
having debuted in Japan, Morinaga
America, Inc. has introduced the United
States market to the best of Japanese confectionery.
About HI-CHEW®:
Choose Different. Choose Fun. Chew HI-CHEW®. The
history of Morinaga stretches back over a century when company
founder Taichiro Morinaga brought
his candy-making skills to Japan
from America in the 1800s. HI-CHEW® has long been the
best-selling soft candy in Japan
and continues to see year-over-year growth throughout other parts
of Asia and in the United States. In the United States, HI-CHEW® is
currently offered in sticks, peg bags, and stand-up pouches. The
HI-CHEW® sticks come in a variety of flavors including
Strawberry, Green Apple, Mango, Grape, Banana, Kiwi, Açaí, and
Sweet & Sour Watermelon. HI-CHEW® also offers peg
bags in the following flavors: Original Mix, Tropical Mix,
Superfruit Mix, Sweet & Sour Mix, Soda Pop Mix, Berry Mix, Plus Fruit, Fantasy Mix, and new
Reduced Sugar. The Stand-Up Pouches are available in Original Mix,
Tropical Mix, Sweet and Sour Mix, Fruit Combos, Infrusions Orchard
Mix, and Fantasy Mix. The all-new HI-CHEW® Bites
are unwrapped in bite-size packaging in Mango, Green Apple, and
Strawberry flavors. HI-CHEW® is made with concentrated
fruit juices and is free of gluten, with no colors from synthetic
sources. HI-CHEW® continues to expand fruity, chewy
flavor offerings annually. In 2020, HI-CHEW® won a
Nielsen Design Impact Award for its new Original Mix packaging
update that hit shelves in 2019. For more information, visit
HI-CHEW.com.
About Super League
Super League (Nasdaq: SLE) is a leading strategically-integrated
publisher and creator of games and experiences across the world's
largest immersive digital platforms. From metaverse powerhouses
such as Roblox, Minecraft and Fortnite, to the most popular Web3
environments such as Sandbox and Decentraland, to bespoke worlds
built using the most advanced 3D creation tools, Super League's
innovative solutions provide incomparable access to massive
audiences who gather in immersive digital spaces to socialize,
play, explore, collaborate, shop, learn and create. As a true
end-to-end activation partner for dozens of global brands, Super
League offers a complete range of development, distribution,
monetization and optimization capabilities designed to engage users
through dynamic, energized programs. As an originator of new
experiences fueled by a network of top developers, a comprehensive
set of proprietary creator tools and a future-forward team of
creative professionals, Super League accelerates IP and audience
success within the fastest growing sector of the media industry.
For more, go to superleague.com.
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SOURCE HI-CHEW